The holidays are the most magical time of the year. Sadly, finding gifts for everyone on your list can also make it the most stressful time. To save the Holidays, Verizon created an entertaining new way for people to shop for them. Our idea: to find the best gifts, simply do what you normally do — watch your favorite Holiday movies.
We tapped into the nostalgia of classic films to change people’s state of mind around the holiday and open their minds to buying gifts at Verizon. Working with the biggest film studios, we hijacked scenes from National Lampoons: Christmas Vacation, A Charlie Brown Christmas and more to create a unique gift recommendation platform. So, by simply watching their favorite holiday movie, anyone could get the perfect Holiday gift suggestions. On social, we posted daily trailers for the films where scenes from the classics revealed timely gifts. For example: a scene where Rudolph's nose lit up revealed a smart lightbulb. Or, when Clark Griswold flipped out…we revealed a Galaxy Z-flip phone. Tapping on the gifts drove shoppers to Verizon.com where they could purchase them, instantly.
We gave our customers an entertaining and stress free way to shop for the holidays, driving brand love and sales during our most important sales period. Our campaign contributed to the best Verizon Q4 Holiday performance in seven years.
Many of our posts drove interaction rates that exceeded previous benchmarks on social: a +375% increase on Instagram and a +194% increase on Facebook.