THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting NEW! Data Visualization Email & Newsletter Filter/Lens Hashtag Meme, GIF, & Emojis Micro-Site Single Post or Activation User-Generated Content

Design

Animation Art Direction Brand Identity Brand Redesign Generative AI NEW! Graphic Art Images Sound & Music UX/UI Visual Effects Website/App NEW!

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance NEW! Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality Immersive Interactive Content NFTs

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Podcast

Art & Culture Podcast Branded Podcast Comedy Podcast Health & Wellness Podcast NEW! Lifestyle & Entertainment Podcast NEW! News & Politics Podcast Other Podcast Genres Podcast Mini Series Science & Technology Podcast Sports Podcast True Crime & Documentary Podcast

Single Platform

Facebook Instagram LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT NEW! Customer Experience Earned Media Employee Engagement Event & Experiential Gamification Humor Innovative Media Buying Strategy Insights & Trends Integration with Live Television LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Dance Video Documentary NEW! Featurette or Behind The Scenes Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Music Video NEW! Product Feature Video Short Form Video Stories Unboxing Video Vertical Video Video Ad Video Series

From the 15th Annual Shorty Awards Organic Promotion

This award honors the most effective organic promotion strategies and marketing campaigns across various social and digital platforms.

See previous winners and honorees here.

Winner

Organic Promotion
winner
Michelob Guy
When a picture of a man holding an ULTRA at a PGA event began to go viral, we quickly jumped into t…

Finalists

Organic Promotion
finalist
gold honor
Global Wormageddon
Capturing attention during the Peak TV era is hard enough (600+ shows in 2022); it is significantly…
Organic Promotion
finalist
silver honor
What's Up Tok?
Looney Tunes has been creating animated comedy mayhem for 80 years. Two years ago, Looney Tunes …
Organic Promotion
finalist
audience honor
Florida Lottery's Scratch Factor Livestream
The Florida Lottery has contributed more than $1 Billion to education for each of the past 20 years…

Nominees

Organic Promotion
Laugh Track – Prime Video Comedy
The Set-Up: With Prime Video’s subscriber base and slate of Original programming growing, the servi…
Organic Promotion
Motherland S3 - Magic Moments Social Campaign
Organic Promotion
Only Murders in the Building S2: Angel in Flip Flops
Organic Promotion
U.S. Air Force Recruiting Social
The U.S. Air Force organic social presence for recruiting aims to inspire, engage and recruit the n…
Organic Promotion
Verizon: Shop the Classics
The holidays are the most magical time of the year. Sadly, finding gifts for everyone on your list …