THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign NEW! Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign NEW! Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Humanitarian Aid Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative NEW! Public Health Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Restaurants Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms NEW! TikTok Twitter YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality NEW! Gaming NEW! Images NEW! Interactive Content NEW! Live Streaming Long Form Video Micro-site or Blog NEW! Podcast Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology CTV/OTT NEW! Data & Insights NEW! Employee Engagement Event & Experiential NEW! Fundraising Strategy Generative AI NEW! Micro-Influencer Strategy Paid Media PSA Real Time Response Single Post Social Commerce NEW! Storytelling User Generated Content

From the 15th Annual Shorty Awards Organic Promotion

This award honors the most effective organic promotion strategies and marketing campaigns across various social and digital platforms.

See previous winners and honorees here.

Winner

Organic Promotion
winner
Michelob Guy
When a picture of a man holding an ULTRA at a PGA event began to go viral, we quickly jumped into t…

Finalists

Organic Promotion
finalist
gold honor
Global Wormageddon
Capturing attention during the Peak TV era is hard enough (600+ shows in 2022); it is significantly…
Organic Promotion
finalist
silver honor
What's Up Tok?
Looney Tunes has been creating animated comedy mayhem for 80 years. Two years ago, Looney Tunes …
Organic Promotion
finalist
audience honor
Florida Lottery's Scratch Factor Livestream
The Florida Lottery has contributed more than $1 Billion to education for each of the past 20 years…

Nominees

Organic Promotion
finalist
audience honor
Florida Lottery's Scratch Factor Livestream
The Florida Lottery has contributed more than $1 Billion to education for each of the past 20 years…
Organic Promotion
finalist
gold honor
Global Wormageddon
Capturing attention during the Peak TV era is hard enough (600+ shows in 2022); it is significantly…
Organic Promotion
Laugh Track – Prime Video Comedy
The Set-Up: With Prime Video’s subscriber base and slate of Original programming growing, the servi…
Organic Promotion
winner
Michelob Guy
When a picture of a man holding an ULTRA at a PGA event began to go viral, we quickly jumped into t…
Organic Promotion
Motherland S3 - Magic Moments Social Campaign
Organic Promotion
Only Murders in the Building S2: Angel in Flip Flops
Organic Promotion
U.S. Air Force Recruiting Social
The U.S. Air Force organic social presence for recruiting aims to inspire, engage and recruit the n…
Organic Promotion
Verizon: Shop the Classics
The holidays are the most magical time of the year. Sadly, finding gifts for everyone on your list …
Organic Promotion
finalist
silver honor
What's Up Tok?
Looney Tunes has been creating animated comedy mayhem for 80 years. Two years ago, Looney Tunes …