THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Campaign by a Black-Owned Business NEW! Campaign by a Latinx/Hispanic-Owned Business NEW! Campaign by a LGBTQ+ Owned Business NEW! Campaign by a Native/Indigenous-Owned Business NEW! Campaign by a Woman-Owned Business NEW! Campaign by an Asian-Owned Business NEW! Corporate Social Responsibility NEW! Fundraising Campaign NEW! Global Campaign Integrated Campaign Local Campaign NEW! Multi-Platform Campaign On a Shoestring Pro Bono Social Movement

By Cause

Activism Campaign NEW! Animal Rights & Welfare Arts & Culture Civic Engagement Clean Energy NEW! Clean Water & Sanitation NEW! Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Education Emergency Relief Environment Gender Equality Human Rights Humanitarian Aid Hunger & Food Insecurity Immigration & Refugees LGBTQ+ Mental Health Poverty Public Health Racial Equality Responsible Consumption & Production NEW! Social Justice Youth & Family

By Industry

Automotive NEW! Business to Business NEW! Education NEW! Entertainment Fashion and Beauty NEW! Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness NEW! News & Media Nonprofit Restaurants NEW! Retail & E-Commerce Sports Technology

By Platform

Emerging Platform Facebook Instagram LinkedIn TikTok Twitch Twitter YouTube

Content and Strategy

Branded Content NEW! Branded Series NEW! Call to Action Community Management Contest or Promotion Creative Use of Technology NEW! Email & Newsletters NEW! Employee Engagement Fundraising Humor Infographics NEW! Live Events Meme and GIFs NEW! Micro-Influencer Strategy NEW! Paid and Amplification Podcast PSA Real Time Response Single Post Storytelling User Generated Content Video

Partnerships

Corporate-Community Influencer & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project NEW!

Video Content

Animations Documentary Short Live Streaming Long Form Video NEW! Short Form Video NEW! Video Series Virtual Reality

From the 14th Annual Shorty Awards Organic Promotion

This award honors the most effective organic promotion strategies and marketing campaigns across various social and digital platforms.

See previous winners and honorees here.

Winner

Organic Promotion
winner
Whirlpool: The Great Microwave Debate
Remember the great “dress” debate? Or maybe Laurel/Yanny rings a bell? Well the night before Memori…

Finalists

Organic Promotion
finalist
Free Guy: How Our Humble, Helpful Hero Blew Up
The main character in Free Guy is stuck in a video game. And given all he wants to do is break out …
Organic Promotion
finalist
audience honor
Mother's Week
One day. One single day. That’s all the time set aside to celebrate moms with Mother’s Day. With th…
Organic Promotion
finalist
The Other Side
In 2021, in the face of Asian hate, Digitas teamed up with Ascend to launch a campaign that would s…
Organic Promotion
finalist
Yext Introduces the Tech Class of 1999: The Reunion
Welcome to the digital age. We've got self-driving cars, 5G Internet, and advanced technology impro…

Nominees

Organic Promotion
finalist
Free Guy: How Our Humble, Helpful Hero Blew Up
The main character in Free Guy is stuck in a video game. And given all he wants to do is break out …
Organic Promotion
Global Movie Day | 2nd Annual (2021)
The second annual Global Movie Day was held on Saturday, February 13, 2021 during the global pandem…
Organic Promotion
finalist
audience honor
Mother's Week
One day. One single day. That’s all the time set aside to celebrate moms with Mother’s Day. With th…
Organic Promotion
QuickBooks: Early Starts
  Crises are a catalyst for entrepreneurship. The COVID-19 pandemic saw an unprecedented surge i…
Organic Promotion
finalist
The Other Side
In 2021, in the face of Asian hate, Digitas teamed up with Ascend to launch a campaign that would s…
Organic Promotion
winner
Whirlpool: The Great Microwave Debate
Remember the great “dress” debate? Or maybe Laurel/Yanny rings a bell? Well the night before Memori…
Organic Promotion
finalist
Yext Introduces the Tech Class of 1999: The Reunion
Welcome to the digital age. We've got self-driving cars, 5G Internet, and advanced technology impro…