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Special Project

Special Project
From the 14th Annual Shorty Awards

Global Movie Day | 2nd Annual (2021)

Finalist in Hashtag

Entered in Call to Action, Entertainment, Multi-Platform Partnership, Multi-Platform Campaign, Organic Promotion, User-Generated Content


The second annual Global Movie Day was held on Saturday, February 13, 2021 during the global pandemic as a way for Academy members, filmmakers, movie lovers, theatre chains, and entertainment studios around the world to come together and share their love of movies across social media using #GlobalMovieDay!

Strategy and Execution

The second annual Global Movie Day (2021) campaign was executed during the global pandemic. Academy members and filmmakers shared their love of movies through virtual interviews filmed leading up to the holiday. As well as various entertainment studios and theatre chains creating curated content. The videos and content were released on social media on Saturday, February 13, 2021 along with a Sweepstakes Call to Action for movie lovers around the world to join the conversation using #GlobalMovieDay and telling us how they're celebrating Global Movie Day for a chance to win an Oscars and Academy Museum of Motion Pictures Swag Prize Pack


Thousands of movie lovers around the world posted content across social media and engaged with content throughout Global Movie Day - using #GlobalMovieDay, which led to over 18M+ organic impressions (+80% YoY), 564k+ organic engagements (+38.92% YoY) and 394M+ potential impressions all within 24 hours.

Talent Participation Included: Anthony Mackie, Awkwafina, Bong Joon Ho, Cathy Yan, Cynthia Erivo, Dean-Charles Chapman, Eugenio Derbez, Eva Longoria, George MacKay, Gianella Neyra, Jay Ellis, Jesse Collins, Jorge R. Gutierrez, Kathy Bates, Ken Jeong, Kirsten "Kiwi" Smith, Laura Dern, Marlee Matlin, Matthew A. Cherry, Nia Vardalos, Park So Dam, Priyanka Chopra Jonas, Rian Johnson, Rita Wilson, Sanaa Lathan, Stacey Sher, Steven Soderbergh, Taika Waititi, Yalitza Aparicio and more!

Entertainment Studios, Press Outlets, and Movie Theatre Chains posted original content, promoting their films and engaging with each other. Accounts included: ABC, Academy Museum, Amazon Studios, AMC Theatres, Annapurna Pictures, Array, Blumhouse Productions, Cinemark Theatres, Deadline Hollywood, Disney Animation, Disney International & Licensees, Dreamworks Animation, Freeform, HBO Max, IMDb, Lionsgate, MGM Studios, Paramount Pictures, Participant Media, People Magazine, Pixar Animation, Regal Cinemas, Searchlight Pictures, Sony Pictures, Sony Pictures Animation, Strand Releasing, STX Films, Sundance, Tumblr, Twitter Movies, United Artists Releasing, Universal Pictures, Warner Bros Pictures, Yahoo and more!


Video for Global Movie Day | 2nd Annual (2021)

Entrant Company / Organization Name

Academy of Motion Picture Arts and Sciences (Oscars)


Entry Credits