THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign NEW! Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign NEW! Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Humanitarian Aid Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative NEW! Public Health Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Restaurants Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms NEW! TikTok Twitter YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality NEW! Gaming NEW! Images NEW! Interactive Content NEW! Live Streaming Long Form Video Micro-site or Blog NEW! Podcast Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology CTV/OTT NEW! Data & Insights NEW! Employee Engagement Event & Experiential NEW! Fundraising Strategy Generative AI NEW! Micro-Influencer Strategy Paid Media PSA Real Time Response Single Post Social Commerce NEW! Storytelling User Generated Content

From the 14th Annual Shorty Awards Hashtag

This award honors a hashtag strategy that effectively established a brand, agency or organization's social presence and/or garnered significant attention or following from an audience.

See previous winners and honorees here.

Winner

Hashtag
winner
audience honor
#ShareTheMagic
For The Coca-Cola Company’s introduction to the TikTok platform, it was of utmost importance to use…

Finalists

Hashtag
finalist
bronze honor
#UnlockPretzelCrust
With its creamy cheddar cheese sauce and salted soft pretzel crust, Little Caesars’ Pretzel Crust P…
Hashtag
finalist
#KindnessCAN
"It's nice to be important, but it is more important to be nice" - Dwayne Johnson. Founded in 20…
Hashtag
finalist
Global Movie Day | 2nd Annual (2021)
The second annual Global Movie Day was held on Saturday, February 13, 2021 during the global pandem…
Hashtag
finalist
Peacemaker's #ArbitratorofPeace
Everyone likes to fight on the internet, amirite? So what better use for a hashtag then to bring pe…

Nominees

Hashtag
finalist
#KindnessCAN
"It's nice to be important, but it is more important to be nice" - Dwayne Johnson. Founded in 20…
Hashtag
winner
audience honor
#ShareTheMagic
For The Coca-Cola Company’s introduction to the TikTok platform, it was of utmost importance to use…
Hashtag
finalist
bronze honor
#UnlockPretzelCrust
With its creamy cheddar cheese sauce and salted soft pretzel crust, Little Caesars’ Pretzel Crust P…
Hashtag
finalist
Global Movie Day | 2nd Annual (2021)
The second annual Global Movie Day was held on Saturday, February 13, 2021 during the global pandem…
Hashtag
finalist
Peacemaker's #ArbitratorofPeace
Everyone likes to fight on the internet, amirite? So what better use for a hashtag then to bring pe…