THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 14th Annual Shorty Awards Call to Action

This award honors the most effective and creative use of a call to action in a social media or digital marketing campaign by a brand, agency or organization.

See previous winners and honorees here.

Winner

Call to Action
winner
Virtual Reality - Ending Gender-Based Violence Against Women
In Cambodia, traditional culture is underpinned by the idea that violence against women is an accep…

Finalist

Call to Action
finalist
Chief Broke Officer - the job role that hired people who were broke
Neobank Fi was launching its product and wanted to get users to try out the app. Now millennials do…

Nominees

Call to Action
audience honor
#HereForFreeGuy Preview Screening Twitter Wall
One by one theatres across the world shut down during the peak of the pandemic, depriving movie-goe…
Call to Action
Collins and Devan Key Invisalign Campaign
As part of its summer influencer campaign, Align Technology’s Invisalign brand partnered with Colli…
Call to Action
Current x MrBeast
Current is a leading U.S. financial technology platform serving Americans working to create a bette…
Call to Action
Global Movie Day | 2nd Annual (2021)
The second annual Global Movie Day was held on Saturday, February 13, 2021 during the global pandem…
Call to Action
Hello, You’ve Reached the Quinn-Goldbergs
The married answering machine message is an essential part of any happy home in suburbia, and Joe a…
Call to Action
It Pays To Be Friends With Showtime
After a 504 day hiatus, the hotly anticipated Season 5 Part 2 of Billions was returning to Showtime…
Call to Action
Journalism Is Not a Crime - SB 98
In 2020, against a national backdrop of increasing violence directed at members of the press coveri…
Call to Action
Kay: #EveryKiss NYE Challenge
“Every Kiss Begins with Kay” is one of the most recognizable taglines in advertising history, but i…
Call to Action
Shine A Light
Across North America, antisemitism is on the rise.  According to the FBI, 55% of all religiously…
Call to Action
Taco Tuesday® “Meating Maker”
Business Goal: Plain and simple, we need to be part of consumers’ Tuesday routine, driving more tra…
Call to Action
Visa Uses Data To Boost Black-owned Small Businesses
Going into the 2020 holiday season during a global pandemic, consumer spending was on the rise. Vis…