THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 14th Annual Shorty Awards Call to Action

This award honors the most effective and creative use of a call to action in a social media or digital marketing campaign by a brand, agency or organization.

See previous winners and honorees here.

Winner

Call to Action
winner
Virtual Reality - Ending Gender-Based Violence Against Women
In Cambodia, traditional culture is underpinned by the idea that violence against women is an accep…

Finalist

Call to Action
finalist
Chief Broke Officer - the job role that hired people who were broke
Neobank Fi was launching its product and wanted to get users to try out the app. Now millennials do…

Nominees

Call to Action
audience honor
#HereForFreeGuy Preview Screening Twitter Wall
One by one theatres across the world shut down during the peak of the pandemic, depriving movie-goe…
Call to Action
finalist
Chief Broke Officer - the job role that hired people who were broke
Neobank Fi was launching its product and wanted to get users to try out the app. Now millennials do…
Call to Action
Collins and Devan Key Invisalign Campaign
As part of its summer influencer campaign, Align Technology’s Invisalign brand partnered with Colli…
Call to Action
Current x MrBeast
Current is a leading U.S. financial technology platform serving Americans working to create a bette…
Call to Action
Global Movie Day | 2nd Annual (2021)
The second annual Global Movie Day was held on Saturday, February 13, 2021 during the global pandem…
Call to Action
Hello, You’ve Reached the Quinn-Goldbergs
The married answering machine message is an essential part of any happy home in suburbia, and Joe a…
Call to Action
It Pays To Be Friends With Showtime
After a 504 day hiatus, the hotly anticipated Season 5 Part 2 of Billions was returning to Showtime…
Call to Action
Journalism Is Not a Crime - SB 98
In 2020, against a national backdrop of increasing violence directed at members of the press coveri…
Call to Action
Kay: #EveryKiss NYE Challenge
“Every Kiss Begins with Kay” is one of the most recognizable taglines in advertising history, but i…
Call to Action
Shine A Light
Across North America, antisemitism is on the rise.  According to the FBI, 55% of all religiously…
Call to Action
Taco Tuesday® “Meating Maker”
Business Goal: Plain and simple, we need to be part of consumers’ Tuesday routine, driving more tra…
Call to Action
winner
Virtual Reality - Ending Gender-Based Violence Against Women
In Cambodia, traditional culture is underpinned by the idea that violence against women is an accep…
Call to Action
Visa Uses Data To Boost Black-owned Small Businesses
Going into the 2020 holiday season during a global pandemic, consumer spending was on the rise. Vis…