Best use of Call to Action in Social Media - Shorty Awards

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Best use of Call to Action

This award honors the best use of a call to action in a social media or digital marketing campaign.

See previous winners and honorees here.

America The Beautiful

The murder of George Floyd prompted a national reckoning around race in America. Over the course of the next several months, 26 million Americans marched and protested across the country, becoming the largest movement in our nation’s history. Despite feelings of anger, 82% of Americans were hopeful about the future of race relations in the country, and 56% …

Buy Now Blocker

Fifth Third Bank recognized that saving money is tough. Saving money during a global pandemic, with nothing to do but browse social media, while tempting ads track your every click, is even tougher. Fifth Third Bank wanted to cut people a break, especially as more and more of their days were spent online. Introducing the Buy Now Blocker. Using hyp…

Coca-Cola: #WorldKindnessDay Toast

On November 13, ten days after the election, we wanted to provide a little bright spot in peoples’ days. Because after 11 months of 2020 we all needed a little bit of kindness.

Impractical Jokers #breaktheboxoffice

Impractical Jokers is truTV’s perennial hit - #1 with A18-34 and A18-49 with the new season launching January 2020. Impractical Jokers: The Movie was schedule for late February 2020 in a very limited release. The Jokers wanted to unleash fans' enthusiasm, create a social action, and shatter limited release expectations. When Rocky Horror Picture Show le…

In The Know x U.S. Census

For this campaign, our strategy was to increase awareness, create interests, and drive participation in the U.S. Census among the LatinX community. Our goal was to educate our target audience on how to fill out the census and why it’s important, as well as addressing common myths, with hopes of driving engagement and participation. We strove to create engag…

KS COVID Initiative, "Old-Schooled" Campaign

COVID-19 rates across the country exploded last fall and the State of Kansas needed to deliver a critical message telling all Kansans to get tested to help stop the spread of the pandemic. By this time, COVID messaging fatigue had set in, especially among people in their 20s and 30s — the audience responsible for some of the highest transmission rates. …

As a nation, America has become numb to the loss of Black lives at the hands of police around the country. But during lockdown, it was no longer possible to look away. George Floyd’s murder was a horrific event that ignited a racial reckoning, with over 26M Americans protesting to demand change. We wanted to make a powerful statement of support for the move…

Make a Plan to Vote

Protect Our Winters (POW) tasked us with mobilizing outdoor enthusiasts to cast a ballot for climate champions in the 2020 election. To create a successful campaign, we needed to stand out from the avalanche of election-related content, especially in a year so unprecedented and, dare we say, eventful. But we also knew that our message needed to bring peo…

Mat Kar Forward

BACKGROUND Digital footprints have real world consequences Communicating in the digital age is so constant, instant and effortless, that we forget that our messages can have real-life implications. The culture of forwarding unverified messages, hate speech and fake news has plagued India for a long time, and has led to communal tension, civi…

NO MORE Foundation's "Listening from Home" Campaign

Suddenly the world went into lockdown due to COVID-19. Home was supposed to be a safe place, but for victims of domestic violence, lockdown meant being trapped with their abusers, 24 hours a day. As a result, across the country and the world, incidents of domestic abuse rose exponentially. The NO MORE Foundation -- a nonprofit dedicated to ending domest…

Pay It Forward LIVE

As small businesses endured devastating losses due to COVID-19, Verizon wanted to find a way to help. A leader in small-business technology solutions and a brand deliberately built on connecting people, Verizon needed to mobilize quickly, authentically, compassionately and in a way that tapped into existing equities. While many advertisers changed logos,…

Problem: Due to physical distancing, feelings of loneliness and social isolation doubled among older adults within the first two months of the coronavirus pandemic. Social isolation among older adults is an especially serious public health concern because it heightens their risk of a variety of physical and mental conditions, including heart disease, depres…

Starbucks Barista Call Outs

The global pandemic led lockdown went live in India from March 2020. As a result, Starbucks outlets all over the country had to shut operations (walk-ins, takeaways and deliveries) completely. For a brand that prides itself on its unique offline experience, the brand faced a risk of losing brand love among even die-hard loyalists (in the absence of a produc…

The Farm Must Go On

Farmers are the backbone of our nation. Even when faced with insurmountable challenges, one missed harvest can have a cascade of ripple effects across their livelihoods and the food supply chain. The COVID-19 pandemic has impacted all Americans, but particularly those who can never push pause – where taking time off due to illness could affect their means a…

VH1's RuPaul's Drag Race "Say Love" PSA

The “Say Love” PSA targeted the hyper-passionate online followers of the various RuPaul’s Drag Race social accounts. As rabid consumers of content, the audience eagerly engaged with the PSA on multiple platforms including with a cutdown-spot that ultimately transferred to broadcast. Typically, the audience is predominately accustomed to marketing content th…

Zales #PrideTogether

Zales, know for bold jewelry and self expression was looking for a way to tap into culture that was organic to the brand. Every year the Pride Parade is a cultural event that is a beacon of joy, inclusiveness and acceptance. It is also the epitome of self expression and seemed like the perfect fit and opportunity for the brand. But, in 2020 with Cov…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

shorty awards finalists will be announced in mid-march!