ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Best use of Call to Action

This award honors the best use of a call to action in a social media or digital marketing campaign.

See previous winners and honorees here.

Winner

Call to Action
winner
Starbucks Barista Call Outs
The global pandemic led lockdown went live in India from March 2020. As a result, Starbucks outlets all over the country had to shut operations (walk-ins, takeaways and deliveries) completely. For a brand that prides itself on its unique offline experience, the brand faced a risk of losing brand love among even die-hard loyalists (in the absence o…

Finalists

Call to Action
finalist
gold
KS COVID Initiative, "Old-Schooled" Campaign
COVID-19 rates across the country exploded last fall and the State of Kansas needed to deliver a critical message telling all Kansans to get tested to help stop the spread of the pandemic. By this time, COVID messaging fatigue had set in, especially among people in their 20s and 30s — the audience responsible for some of the highest transmissio…
Call to Action
finalist
silver
In The Know x U.S. Census
For this campaign, our strategy was to increase awareness, create interests, and drive participation in the U.S. Census among the LatinX community. Our goal was to educate our target audience on how to fill out the census and why it’s important, as well as addressing common myths, with hopes of driving engagement and participation. We strove to cr…
Call to Action
finalist
bronze
audience
Mat Kar Forward
  BACKGROUND   Digital footprints have real world consequences Communicating in the digital age is so constant, instant and effortless, that we forget that our messages can have real-life implications. The culture of forwarding unverified messages, hate speech and fake news has plagued India for a long time, and has led to communal ten…
Call to Action
finalist
bronze
The Farm Must Go On
Farmers are the backbone of our nation. Even when faced with insurmountable challenges, one missed harvest can have a cascade of ripple effects across their livelihoods and the food supply chain. The COVID-19 pandemic has impacted all Americans, but particularly those who can never push pause – where taking time off due to illness could affect the…
Call to Action
finalist
bronze
Zales #PrideTogether
Zales, know for bold jewelry and self expression was looking for a way to tap into culture that was organic to the brand.  Every year the Pride Parade is a cultural event that is a beacon of joy, inclusiveness and acceptance. It is also the epitome of self expression and seemed like the perfect fit and opportunity for the brand.  But, in 202…

Nominees

Call to Action
America The Beautiful
The murder of George Floyd prompted a national reckoning around race in America. Over the course of the next several months, 26 million Americans marched and protested across the country, becoming the largest movement in our nation’s history. Despite feelings of anger, 82% of Americans were hopeful about the future of race relations in the country, and 56% …
Call to Action
Buy Now Blocker
Fifth Third Bank recognized that saving money is tough. Saving money during a global pandemic, with nothing to do but browse social media, while tempting ads track your every click, is even tougher. Fifth Third Bank wanted to cut people a break, especially as more and more of their days were spent online.  Introducing the Buy Now Blocker. Using hyp…
Call to Action
Coca-Cola: #WorldKindnessDay Toast
On November 13, ten days after the election, we wanted to provide a little bright spot in peoples’ days. Because after 11 months of 2020 we all needed a little bit of kindness.
Call to Action
Impractical Jokers #breaktheboxoffice
Impractical Jokers is truTV’s perennial hit - #1 with A18-34 and A18-49 with the new season launching January 2020.  Impractical Jokers: The Movie was schedule for late February 2020 in a very limited release. The Jokers wanted to unleash fans' enthusiasm, create a social action, and shatter limited release expectations. When Rocky Horror Picture Show le…
Call to Action
LIVES
As a nation, America has become numb to the loss of Black lives at the hands of police around the country. But during lockdown, it was no longer possible to look away. George Floyd’s murder was a horrific event that ignited a racial reckoning, with over 26M Americans protesting to demand change. We wanted to make a powerful statement of support for the move…
Call to Action
Make a Plan to Vote
Protect Our Winters (POW) tasked us with mobilizing outdoor enthusiasts to cast a ballot for climate champions in the 2020 election. To create a successful campaign, we needed to stand out from the avalanche of election-related content, especially in a year so unprecedented and, dare we say, eventful. But we also knew that our message needed to bring peo…
Call to Action
NO MORE Foundation's "Listening from Home" Campaign
Suddenly the world went into lockdown due to COVID-19. Home was supposed to be a safe place, but for victims of domestic violence, lockdown meant being trapped with their abusers, 24 hours a day. As a result, across the country and the world, incidents of domestic abuse rose exponentially.  The NO MORE Foundation -- a nonprofit dedicated to ending domest…
Call to Action
Pay It Forward LIVE
As small businesses endured devastating losses due to COVID-19, Verizon wanted to find a way to help. A leader in small-business technology solutions and a brand deliberately built on connecting people, Verizon needed to mobilize quickly, authentically, compassionately and in a way that tapped into existing equities. While many advertisers changed logos,…
Call to Action
Senior Homies
Problem: Due to physical distancing, feelings of loneliness and social isolation doubled among older adults within the first two months of the coronavirus pandemic. Social isolation among older adults is an especially serious public health concern because it heightens their risk of a variety of physical and mental conditions, including heart disease, depres…
Call to Action
VH1's RuPaul's Drag Race "Say Love" PSA
The “Say Love” PSA targeted the hyper-passionate online followers of the various RuPaul’s Drag Race social accounts. As rabid consumers of content, the audience eagerly engaged with the PSA on multiple platforms including with a cutdown-spot that ultimately transferred to broadcast. Typically, the audience is predominately accustomed to marketing content th…