THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 13th Annual Shorty Awards Best use of Call to Action

This award honors the best use of a call to action in a social media or digital marketing campaign.

See previous winners and honorees here.

Winner

Call to Action
winner
Starbucks Barista Call Outs
The global pandemic led lockdown went live in India from March 2020. As a result, Starbucks outlets…

Finalists

Call to Action
finalist
gold honor
KS COVID Initiative, "Old-Schooled" Campaign
COVID-19 rates across the country exploded last fall and the State of Kansas needed to deliver a cr…
Call to Action
finalist
silver honor
In The Know x U.S. Census
For this campaign, our strategy was to increase awareness, create interests, and drive participatio…
Call to Action
finalist
bronze honor
audience honor
Mat Kar Forward
  BACKGROUND   Digital footprints have real world consequences Communicating in the dig…
Call to Action
finalist
bronze honor
The Farm Must Go On
Farmers are the backbone of our nation. Even when faced with insurmountable challenges, one missed …
Call to Action
finalist
bronze honor
Zales #PrideTogether
Zales, know for bold jewelry and self expression was looking for a way to tap into culture that was…

Nominees

Call to Action
America The Beautiful
The murder of George Floyd prompted a national reckoning around race in America. Over the course of…
Call to Action
Buy Now Blocker
Fifth Third Bank recognized that saving money is tough. Saving money during a global pandemic, with…
Call to Action
Coca-Cola: #WorldKindnessDay Toast
On November 13, ten days after the election, we wanted to provide a little bright spot in peoples’ …
Call to Action
Impractical Jokers #breaktheboxoffice
Impractical Jokers is truTV’s perennial hit - #1 with A18-34 and A18-49 with the new season launchi…
Call to Action
LIVES
As a nation, America has become numb to the loss of Black lives at the hands of police around the c…
Call to Action
Make a Plan to Vote
Protect Our Winters (POW) tasked us with mobilizing outdoor enthusiasts to cast a ballot for climat…
Call to Action
NO MORE Foundation's "Listening from Home" Campaign
Suddenly the world went into lockdown due to COVID-19. Home was supposed to be a safe place, but fo…
Call to Action
Pay It Forward LIVE
As small businesses endured devastating losses due to COVID-19, Verizon wanted to find a way to hel…
Call to Action
Senior Homies
Problem: Due to physical distancing, feelings of loneliness and social isolation doubled among olde…
Call to Action
VH1's RuPaul's Drag Race "Say Love" PSA
The “Say Love” PSA targeted the hyper-passionate online followers of the various RuPaul’s Drag Race…