THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project

From the 13th Annual Shorty Awards Best use of Call to Action

This award honors the best use of a call to action in a social media or digital marketing campaign.

See previous winners and honorees here.

Nominees

America The Beautiful
The murder of George Floyd prompted a national reckoning around race in America. Over the course of…
Buy Now Blocker
Fifth Third Bank recognized that saving money is tough. Saving money during a global pandemic, with…
Coca-Cola: #WorldKindnessDay Toast
On November 13, ten days after the election, we wanted to provide a little bright spot in peoples’ …
Impractical Jokers #breaktheboxoffice
Impractical Jokers is truTV’s perennial hit - #1 with A18-34 and A18-49 with the new season launchi…
finalist
silver honor
In The Know x U.S. Census
For this campaign, our strategy was to increase awareness, create interests, and drive participatio…
finalist
gold honor
KS COVID Initiative, "Old-Schooled" Campaign
COVID-19 rates across the country exploded last fall and the State of Kansas needed to deliver a cr…
LIVES
As a nation, America has become numb to the loss of Black lives at the hands of police around the c…
Make a Plan to Vote
Protect Our Winters (POW) tasked us with mobilizing outdoor enthusiasts to cast a ballot for climat…
finalist
bronze honor
audience honor
Mat Kar Forward
  BACKGROUND   Digital footprints have real world consequences Communicating in the dig…
NO MORE Foundation's "Listening from Home" Campaign
Suddenly the world went into lockdown due to COVID-19. Home was supposed to be a safe place, but fo…
Pay It Forward LIVE
As small businesses endured devastating losses due to COVID-19, Verizon wanted to find a way to hel…
Senior Homies
Problem: Due to physical distancing, feelings of loneliness and social isolation doubled among olde…
winner
Starbucks Barista Call Outs
The global pandemic led lockdown went live in India from March 2020. As a result, Starbucks outlets…
finalist
bronze honor
The Farm Must Go On
Farmers are the backbone of our nation. Even when faced with insurmountable challenges, one missed …
VH1's RuPaul's Drag Race "Say Love" PSA
The “Say Love” PSA targeted the hyper-passionate online followers of the various RuPaul’s Drag Race…
finalist
bronze honor
Zales #PrideTogether
Zales, know for bold jewelry and self expression was looking for a way to tap into culture that was…