THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 14th Annual Shorty Awards Influencer & Celebrity Multi-platform Campaign

This award honors a brand, agency or organization who effectively and creatively integrated an influencer, celebrity or ambassador into their social media and digital marketing campaign. Objectives may include (but are not limited to) takeovers, partnerships and sponsorships.

See previous winners and honorees here.

Winner

Multi-Platform Partnership
winner
Pandemica
ONE is a global NGO focused on ending poverty and preventable disease.in this case, to ensure that …

Finalists

Multi-Platform Partnership
finalist
bronze honor
Critical Distance: Connecting Audiences with Nature––And Each Other
For the Southern Resident Orcas of the Salish Sea, sound is essential for communication, hunting, a…
Multi-Platform Partnership
finalist
bronze honor
Jeni's × Dolly Parton, Strawberry Pretzel Pie
Industry insiders, food critics, and connoisseurs have long considered Jeni’s the gold standard of …
Multi-Platform Partnership
finalist
bronze honor
audience honor
McCormick Sunshine Seasoning by Tabitha Brown
The COVID-19 lockdown had a significant impact on our business as at-home cooking significantly sky…
Multi-Platform Partnership
finalist
bronze honor
Phexxi “House Rules” Campaign
There are many contraceptive methods available to women – pills, IUDs, rings, spermicides and more.…
Multi-Platform Partnership
finalist
Crocs x Little Big Collaboration
In June 2021, Crocs Europe embarked upon the collaboration of a lifetime with Russian Pop band sens…
Multi-Platform Partnership
finalist
It's Time to Let Go
The world is moving toward autonomous vehicles and the competition was earning the bulk of the narr…
Multi-Platform Partnership
finalist
This Is #MYgraine
As the premier head pain expert over the last 60 years, Excedrin is always looking to better unders…

Nominees

Multi-Platform Partnership
160over90, Capital One Café: The Blend
Capital One is on a mission to reimagine banking, constantly challenging the way things are done by…
Multi-Platform Partnership
2022 TUCSON Question Everything Launch
The compact SUV segment is the most competitive and crowded space in the automotive market. Hyundai…
Multi-Platform Partnership
Amazfit – Every Minute Counts
Amazfit wanted to bring brand awareness to their new smartwatch series in a way that their competit…
Multi-Platform Partnership
Are You Afraid of The Dark | The Midnight Society Influencer Chapter Activation
Coming off the success of the Season 1 revival in 2020, this new campaign aimed to keep that moment…
Multi-Platform Partnership
Best Gift Rap Holiday Campaign
We wanted a campaign that delivered major engagement, but for Holiday 2021, our work was cut out fo…
Multi-Platform Partnership
Business Moves
Business leaders have been under much pressure with digital transformation quickly moved from being…
Multi-Platform Partnership
Clifford Dogfluencer
Identify influencers whose fans have a higher likelihood of having a high affinity for the themes o…
Multi-Platform Partnership
Flip, Fold, Snap, Clack
When Samsung released its first foldable phone in 2019, the innovative Galaxy Z Fold, it was a huge…
Multi-Platform Partnership
Fortnite World Cup Champion Bugha, Hollister Chief Gaming Scout
At Hollister, our focus is on showing up where our consumer is and building authentic connections w…
Multi-Platform Partnership
Game Over for Headaches
As the head pain expert for 60+ years, Excedrin is always listening to consumers to understand wher…
Multi-Platform Partnership
Global Movie Day | 2nd Annual (2021)
The second annual Global Movie Day was held on Saturday, February 13, 2021 during the global pandem…
Multi-Platform Partnership
Ignite Your Fire
In C4 Energy’s first-ever global advertising campaign, “Ignite Your Fire”, their roster of pro athl…
Multi-Platform Partnership
KitchenAid Presents Design Minded
We were tasked to create content that established KitchenAid major's design perspective. The object…
Multi-Platform Partnership
McDonald's - The BTS Meal
For 65 years McDonald’s has been America's brand, it spans generations, ethnicities, and cultures. …
Multi-Platform Partnership
Nick Makes Every Day a Day to Play
The year 2020 was one unlike any other. Coming out of what would be considered the most challenging…
Multi-Platform Partnership
Oscars Virtual Watch Party | Powered by Facebook Messenger Rooms
The Academy of Motion Picture Arts and Sciences invited their global social audience to the very fi…
Multi-Platform Partnership
Peacemaker: Peaceful Partnerships
Gearing up to Peacemaker’s HBO Max debut on January 13th, 2022, the goal was to excite the target a…
Multi-Platform Partnership
Pokémon Presents Super Pet Contest with Michelle Visage
The Pokémon Company International (TPCi) were launching Pokémon Brilliant Diamond & Pokémon Shining…
Multi-Platform Partnership
Socialfly x TRVL: Ghostober
Ghostober is TRVL Channel’s most exciting and eerie time of the year. The entire month of October i…
Multi-Platform Partnership
Starbucks Made Ready Portfolio Campaign
Starbucks is a leader in the ready-to-drink (RTD) coffee category. Starbucks beverages deliver on g…
Multi-Platform Partnership
Stolen Axes
Lightfox Games partnered with Tribe Gaming, a mobile esports organization, to boost the reach of Kn…
Multi-Platform Partnership
Stop & Shop: Pastrňák Pasta
The pandemic saw a huge rise in people testing their culinary skills at home due to COVID restricti…
Multi-Platform Partnership
That Close with Steve and Travis
The pandemic has kept us away from our loved ones, and kept most of us far away from the dance floo…
Multi-Platform Partnership
The Power of Storytelling with LeVar Burton & tonies
To celebrate the release of the LeVar Burton Tonie (a small storytelling figurine that comes to lif…
Multi-Platform Partnership
The Rural Dictionary with Eric Stonestreet
Pig farming has always been associated with dirt and mud. But today’s pig farmers are obsessed with…
Multi-Platform Partnership
Trainual
Specifically designed to combat the challenges associated with starting a business, we launched Tra…