THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 14th Annual Shorty Awards User-Generated Content

This award honors a brand, agency or organization who used user generated content (UGC) to engage their audience in a way that enhanced social presence and/or audience following and drove revenue.

See previous winners and honorees here.

Winner

User-Generated Content
winner
Samsung #VideoSnapChallenge
‘8K Video Snap’ is a camera feature on the Galaxy S21 that gives people the ability to record 8K vi…

Finalists

User-Generated Content
finalist
bronze honor
audience honor
#ShareTheMagic
For The Coca-Cola Company’s introduction to the TikTok platform, it was of utmost importance to use…
User-Generated Content
finalist
bronze honor
KiwiCo Mega Marble Run
KiwiCo challenged kids to build and submit marble runs as a part of a community content project. Ne…
User-Generated Content
finalist
bronze honor
Maybelline x Wattpad #BraveTogether
Maybelline New York is the number-one global cosmetics brand and is available in over 129 countries…
User-Generated Content
finalist
bronze honor
Million Acts of Love
One year into COVID, many groups had been recognized for how hard the pandemic hit them (and rightf…
User-Generated Content
finalist
bronze honor
The North Face | It’s #MoreThanAJacket
For over 55 years, our jackets have been tested and proven; trusted and progressive. They have brok…
User-Generated Content
finalist
Kraft Mayo: Kraft Mayodorsement
As the brand that supports Mayo Lovers, we wanted to celebrate the biggest mayo lover with a Mayodo…
User-Generated Content
finalist
Stuffed People
In June 2021, Little Caesars was launching the Pepperoni Stuffed Crust pizza, the latest demonstrat…

Nominees

User-Generated Content
Amazfit – Every Minute Counts
Amazfit wanted to bring brand awareness to their new smartwatch series in a way that their competit…
User-Generated Content
Amazfit – Ready to take on the world?
What do you need to take on the world? Is it a sleek, simplistic smartwatch embellished with the un…
User-Generated Content
Get NYC vaccinated!
Epicenter-NYC may be small, but its impact among the communities we serve has changed lives and eve…
User-Generated Content
Global Movie Day | 2nd Annual (2021)
The second annual Global Movie Day was held on Saturday, February 13, 2021 during the global pandem…
User-Generated Content
Kikkoman “Pour Your Art Into It” 60th Anniversary Contest
In Japan, until the late 1950s, soy sauce was usually sold in large 2-liter glass bottles. At home,…
User-Generated Content
Narcity Media for Best Use of User-Generated Content
As a media and content publisher Narcity uses its social media platforms to not only share our life…
User-Generated Content
Ryan on an Island
The goal was to send every Mint subscriber an actual holiday card in the mail that would generate e…
User-Generated Content
truTV: Big Trick Energy — #BigTrickTokChallenge
truTV partnered with entertainment marketing agency The Syndicate to promote upcoming series Big Tr…