The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project

From the 14th Annual Shorty Awards User-Generated Content

This award honors a brand, agency or organization who used user generated content (UGC) to engage their audience in a way that enhanced social presence and/or audience following and drove revenue.

See previous winners and honorees here.


bronze honor
audience honor
For The Coca-Cola Company’s introduction to the TikTok platform, it was of utmost importance to use…
Amazfit – Every Minute Counts
Amazfit wanted to bring brand awareness to their new smartwatch series in a way that their competit…
Amazfit – Ready to take on the world?
What do you need to take on the world? Is it a sleek, simplistic smartwatch embellished with the un…
Get NYC vaccinated!
Epicenter-NYC may be small, but its impact among the communities we serve has changed lives and eve…
Global Movie Day | 2nd Annual (2021)
The second annual Global Movie Day was held on Saturday, February 13, 2021 during the global pandem…
Kikkoman “Pour Your Art Into It” 60th Anniversary Contest
In Japan, until the late 1950s, soy sauce was usually sold in large 2-liter glass bottles. At home,…
bronze honor
KiwiCo Mega Marble Run
KiwiCo challenged kids to build and submit marble runs as a part of a community content project. Ne…
Kraft Mayo: Kraft Mayodorsement
As the brand that supports Mayo Lovers, we wanted to celebrate the biggest mayo lover with a Mayodo…
bronze honor
Maybelline x Wattpad #BraveTogether
Maybelline New York is the number-one global cosmetics brand and is available in over 129 countries…
bronze honor
Million Acts of Love
One year into COVID, many groups had been recognized for how hard the pandemic hit them (and rightf…
Narcity Media for Best Use of User-Generated Content
As a media and content publisher Narcity uses its social media platforms to not only share our life…
Ryan on an Island
The goal was to send every Mint subscriber an actual holiday card in the mail that would generate e…
Samsung #VideoSnapChallenge
‘8K Video Snap’ is a camera feature on the Galaxy S21 that gives people the ability to record 8K vi…
Stuffed People
In June 2021, Little Caesars was launching the Pepperoni Stuffed Crust pizza, the latest demonstrat…
bronze honor
The North Face | It’s #MoreThanAJacket
For over 55 years, our jackets have been tested and proven; trusted and progressive. They have brok…
truTV: Big Trick Energy — #BigTrickTokChallenge
truTV partnered with entertainment marketing agency The Syndicate to promote upcoming series Big Tr…