THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 14th Annual Shorty Awards User-Generated Content

This award honors a brand, agency or organization who used user generated content (UGC) to engage their audience in a way that enhanced social presence and/or audience following and drove revenue.

See previous winners and honorees here.

Winner

User-Generated Content
winner
Samsung #VideoSnapChallenge
‘8K Video Snap’ is a camera feature on the Galaxy S21 that gives people the ability to record 8K vi…

Finalists

User-Generated Content
finalist
bronze honor
audience honor
#ShareTheMagic
For The Coca-Cola Company’s introduction to the TikTok platform, it was of utmost importance to use…
User-Generated Content
finalist
bronze honor
KiwiCo Mega Marble Run
KiwiCo challenged kids to build and submit marble runs as a part of a community content project. Ne…
User-Generated Content
finalist
bronze honor
Maybelline x Wattpad #BraveTogether
Maybelline New York is the number-one global cosmetics brand and is available in over 129 countries…
User-Generated Content
finalist
bronze honor
Million Acts of Love
One year into COVID, many groups had been recognized for how hard the pandemic hit them (and rightf…
User-Generated Content
finalist
bronze honor
The North Face | It’s #MoreThanAJacket
For over 55 years, our jackets have been tested and proven; trusted and progressive. They have brok…
User-Generated Content
finalist
Kraft Mayo: Kraft Mayodorsement
As the brand that supports Mayo Lovers, we wanted to celebrate the biggest mayo lover with a Mayodo…
User-Generated Content
finalist
Stuffed People
In June 2021, Little Caesars was launching the Pepperoni Stuffed Crust pizza, the latest demonstrat…

Nominees

User-Generated Content
Amazfit – Every Minute Counts
Amazfit wanted to bring brand awareness to their new smartwatch series in a way that their competit…
User-Generated Content
Amazfit – Ready to take on the world?
What do you need to take on the world? Is it a sleek, simplistic smartwatch embellished with the un…
User-Generated Content
Get NYC vaccinated!
Epicenter-NYC may be small, but its impact among the communities we serve has changed lives and eve…
User-Generated Content
Global Movie Day | 2nd Annual (2021)
The second annual Global Movie Day was held on Saturday, February 13, 2021 during the global pandem…
User-Generated Content
Kikkoman “Pour Your Art Into It” 60th Anniversary Contest
In Japan, until the late 1950s, soy sauce was usually sold in large 2-liter glass bottles. At home,…
User-Generated Content
Narcity Media for Best Use of User-Generated Content
As a media and content publisher Narcity uses its social media platforms to not only share our life…
User-Generated Content
Ryan on an Island
The goal was to send every Mint subscriber an actual holiday card in the mail that would generate e…
User-Generated Content
truTV: Big Trick Energy — #BigTrickTokChallenge
truTV partnered with entertainment marketing agency The Syndicate to promote upcoming series Big Tr…