The 14th Annual Shorty Award winners are here! View the full list.

THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

KiwiCo Mega Marble Run

Bronze Distinction in User-Generated Content

Objective

KiwiCo challenged kids to build and submit marble runs as a part of a community content project. Nearly 700 budding engineers from around the world answered the call, resulting in a UGC video over an hour long!
 

Strategy

At KiwiCo, it’s our mission to get kids excited about STEAM learning through hands-on projects. As the world went indoors, we wanted to come up with a project that would connect our community from one home to another and spotlight incredible creativity. When we announced the challenge, we set out parameters so we would be able to edit all the UGC together to make one continuous marble run. We were blown away by the response, receiving nearly 700 submissions from around the world by engineers ages two to 72. It took several months and multiple volunteers to edit all the videos together, resulting in the KiwiCo Mega Marble Run! Thank you to all our curious creators for sharing these moments of delight and wonder with us!
 

Results

Total UGC submissions: 696
Total Views: 225,309
 

Media

Video for KiwiCo Mega Marble Run

Entrant Company / Organization Name

Moxie Group Communications, KiwiCo

Entry Credits