THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 13th Annual Shorty Awards Best use of User-Generated Content

This category honors the most creative and effective incorporation of user-generated content in a social media or digital marketing campaign.

See previous winners and honorees here.

Nominees

finalist
audience honor
#BestThingSince
In 2020, America’s most famous carryout-only pizza brand, known for their delightfully wacky commer…
#Thomas140
In 2020, Thomas’ commemorated 140 years since their very first Nooks & Crannies English Muffin. Aft…
Ab Cricket Buzzega
The Indian Premier League (NFL Superbowl of India), the pinnacle of 20/20 short form cricket in Ind…
Chief Exploration Officer
Michelob ULTRA Pure Gold is passionate about celebrating the joy of the outdoors. The objective was…
finalist
DiDi Hero
When the first wave of the COVID-19 pandemic hit Australia, rideshare service DiDi had an opportuni…
Fáilte Ireland: 2020 Year of the Staycation
Peer to peer recommendations through user-generated content are the most trusted source in making t…
Global Movie Day
On February 8, 2020, the Academy of Motion Picture Arts and Sciences established and launched Globa…
Lenovo Yoga & Intel Evo Presents: Jonas Brothers For All Creators
Lenovo Yoga, Intel Evo Platform, and Universal Music Group set out to build a more meaningful conne…
finalist
PUMA Hoops - GIVE THEM THE KEYS
When PUMA Basketball re-entered the market in 2018 after nearly 20 years, the consumer and basketba…
finalist
The Virtual National Forest
For the Black Forest® brand, the forest is a huge part of who we are. It’s in our name and at the r…
winner
Vogue: The #MetGalaChallenge
In the absence of the annual Met Gala, typically held in-person, Vogue opened up the most exclusive…
Wingstop's Wearable Billboards
Wingstop has always said it has the best fans in the restaurant business. This cult fanbase doesn’t…
finalist
Winnebago "On The Road Again"
Winnebago owners longed for a sense of community, as stay-at-home orders kept them from the travel …
Zales #PrideTogether
Zales, know for bold jewelry and self expression was looking for a way to tap into culture that was…
Zendesk 'Thank You Machine'
In 2020, Zendesk wanted a fresh way to engage audiences. The world was overflowing with virtual eve…