13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Best use of User-Generated Content

This category honors the most creative and effective incorporation of user-generated content in a social media or digital marketing campaign.

See previous winners and honorees here.


In 2020, America’s most famous carryout-only pizza brand, known for their delightfully wacky commercials, tasked us with announcing their biggest news ever on the biggest stage ever. So during the third quarter of “the professional football championship game,” we told millions around the world — Little Caesars was grabbing a slice of the delivery …
DiDi Hero
When the first wave of the COVID-19 pandemic hit Australia, rideshare service DiDi had an opportunity to help drivers and riders get around safely, if they ever needed to. But while the majority of us were confined at home, healthcare workers were the ones bravely going to work every day to help keep the pandemic at bay; so they needed a safe, hyg…
When PUMA Basketball re-entered the market in 2018 after nearly 20 years, the consumer and basketball landscape had changed dramatically. Consumers today believe the brand belongs to them — not the other way around. They look, act, and think of themselves as influencers. And they use brands as a starting point for their own creativity.  Our obj…
The Virtual National Forest
For the Black Forest® brand, the forest is a huge part of who we are. It’s in our name and at the root of our belief that all choices, big and small, can make a real difference for us and our planet. In 2019, we leveraged social media to help raise $100,000 to plant 100,000 trees across U.S. National Forests impacted by wildfires. In 2020, we want…
Vogue: The #MetGalaChallenge
In the absence of the annual Met Gala, typically held in-person, Vogue opened up the most exclusive red carpet to its Instagram community. The team's aim was to tap into nostalgia and conversations happening around the Met Gala, to generate engagement on Instagram, and to spotlight incredible creativity.
Winnebago "On The Road Again"
Winnebago owners longed for a sense of community, as stay-at-home orders kept them from the travel and people they loved.  The primary goal was to bring them “back together” by inspiring our community to share memories from the road as well as give them hope for the journeys ahead. To create that sense of community amongst Winnebago owners, …


In 2020, Thomas’ commemorated 140 years since their very first Nooks & Crannies English Muffin. After a decline in bread sales in 2019, our challenge was to honor the past, solidify Thomas’ place in modern kitchens, and gather a new, younger generation of followers along the way. So we tapped into cultural insights to find a digital path into the kitchens a…
Ab Cricket Buzzega
The Indian Premier League (NFL Superbowl of India), the pinnacle of 20/20 short form cricket in India would be resuming after months of delays due to the Covid pandemic. Cricbuzz one of the leading cricket news and entertainment apps in India, had to kickstart the craze of Cricket for a country that went without Live televised sport for almost half a year. …
Chief Exploration Officer
Michelob ULTRA Pure Gold is passionate about celebrating the joy of the outdoors. The objective was to use our social media channels to build a community of people who shared this passion. 
Fáilte Ireland: 2020 Year of the Staycation
Peer to peer recommendations through user-generated content are the most trusted source in making travel and holiday decisions. So we started 2020 with a bold decision: all of our content would be 100% user-generated.  Our brand objective for Fáilte Ireland, the National Tourism Development Authority was crystal clear: keep Ireland top of mind as the num…
Global Movie Day
On February 8, 2020, the Academy of Motion Picture Arts and Sciences established and launched Global Movie Day, a day for film fans around the world to celebrate their favorite movies and engage with Academy members and filmmakers across social media. The inaugural holiday was held the day before the 92nd Oscars. Premise: Global Movie Day is held on the…
Lenovo Yoga & Intel Evo Presents: Jonas Brothers For All Creators
Lenovo Yoga, Intel Evo Platform, and Universal Music Group set out to build a more meaningful connection with consumers. Utilizing the unifying and inspirational power of music and artists to continue to develop Lenovo Yoga as an aspirational lifestyle brand. Establishing top of mind awareness and building brand loyalty. To amplify Lenovo’s values and becom…
Wingstop's Wearable Billboards
Wingstop has always said it has the best fans in the restaurant business. This cult fanbase doesn’t just eat Wingstop excessively, they also live and breathe the brand, repping their Wingstop passion loud and proud on social media. Wingstop fans have more flavor than anyone else. So, rather than spend money on traditional out-of-home billboard advertising, …
Zales #PrideTogether
Zales, know for bold jewelry and self expression was looking for a way to tap into culture that was organic to the brand.  Every year the Pride Parade is a cultural event that is a beacon of joy, inclusiveness and acceptance. It is also the epitome of self expression and seemed like the perfect fit and opportunity for the brand.  But, in 2020 with Cov…
Zendesk 'Thank You Machine'
In 2020, Zendesk wanted a fresh way to engage audiences. The world was overflowing with virtual events, so the company set out to build an experience that engaged customers—differently. Everything Zendesk makes is driven by the notion of helpfulness. The service-first CRM company builds software that helps billions of businesses solve customer problems. …

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!