ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

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Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

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Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Vogue: The #MetGalaChallenge

Winner in User-Generated Content

Objective

In the absence of the annual Met Gala, typically held in-person, Vogue opened up the most exclusive red carpet to its Instagram community. The team's aim was to tap into nostalgia and conversations happening around the Met Gala, to generate engagement on Instagram, and to spotlight incredible creativity.

Strategy

Vogue partnered with Billy Porter — himself the creator of the #RedCarpetChallenge — to announce the #MetGalaChallenge two weeks before the First Monday in May (the date on which the Met Gala is typically held). The challenge asked that people recreate their favorite Met Gala red carpet looks at home and post a photo on Instagram using the hashtag for the chance to be featured on Vogue.com and Vogue’s social media channels. This announcement was made on Vogue.com as well as across Vogue’s social channels. For the next two weeks, the Vogue team posted archival Met Gala red carpet images to serve as inspiration for the challenge and enlisted Met Gala attendees, like Mindy Kaling, to participate in the challenge and amplify it. On the First Monday in May, the team announced its favorite #MetGalaChallenge submissions and, after securing image approvals from each creator, shared them on Vogue's Instagram and in a round-up on Vogue.com.

 

 

 

 

 

 

Results

The challenge garnered over 6.6k user-generated submissions on Instagram alone, although posts were also shared on Twitter, TikTok and more. In addition, the challenge received organic press attention from CNN, Buzzfeed, Marie Claire, and more. On Vogue’s Instagram, the announcement post received nearly 227k views and over 25k likes. The two Instagram posts showcasing Vogue's favorite challenge submissions received a total of over 438k likes and over 1.6k comments. And most importantly, the challenge inspired some truly incredible red carpet recreations.

Media

Produced by

Vogue (Condé Nast)

Links