THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Awareness Campaign NEW! Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Cultural Campaign NEW! Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative Public Health Public Safety NEW! Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Consumer Brands NEW! Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Real Estate NEW! Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms TikTok X (formerly Twitter) YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality Feature Film NEW! Gaming Images Interactive Content Live Streaming Long Form Video Micro-site or Blog Podcast Research Reports NEW! Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer, Creator & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology Data & Insights Earned Media NEW! Employee Engagement Event & Experiential Generative AI Guerrilla Marketing NEW! Paid Media PSA Real Time Response Single Post Sound & Music NEW! Storytelling User Generated Content

From the 15th Annual Shorty Awards Call to Action

This award honors the most effective and creative use of a call to action in a social media or digital marketing campaign.

See previous winners and honorees here.

Winner

Call to Action
winner
SweeTARTS Film Fest on TikTok
We’re watching the explosion of shortform video, where now that everyone has a high-end camera in t…

Finalists

Call to Action
finalist
gold honor
RuPaul's Drag Race "Everybody Say Gay" PSA
With the immense reach and social impact RuPaul’s Drag Race has worldwide, the team finds certain m…
Call to Action
finalist
silver honor
audience honor
Can't Quite Pride
Established LGBTQ+ labels are facing the threat of extinction in the wake of the “Don’t say Gay” bi…
Call to Action
finalist
bronze honor
Dove + JOY: THE CROWN Act Movement
The CROWN Act was created by Dove and the CROWN Coalition, in partnership with then State Senator H…
Call to Action
finalist
#SolvingIt
The #SolvingIt animated video series gives us a peek into the origin stories of  today’s most inspi…
Call to Action
finalist
Evil Social Campaign
Paramount+'s critically acclaimed supernatural drama "Evil" follows the harrowing adventures of a s…
Call to Action
finalist
Jose Cuervo- Marg Shakeup
For decades, Jose Cuervo Authentic Margaritas has been the #1 prepared cocktail brand in the U.S. B…
Call to Action
finalist
SEINFELD Festivus Petition
Since the airing of the Seinfeld episode ”The Strike” on December 18th, 1997, Festivus has earned i…
Call to Action
finalist
The Race to Equality
Michelob ULTRA's brand positioning is centered around active enjoyment. The brand's tagline is "It'…
Call to Action
finalist
Verizon: Shop the Classics
The holidays are the most magical time of the year. Sadly, finding gifts for everyone on your list …

Nominees

Call to Action
Global Movie Day | 3rd Annual (2022)
The third annual Global Movie Day was held on Saturday, February 12, 2022. This year's holiday focu…
Call to Action
Show Your Safety
Brady's #showyoursafety campaign is an initiative designed to raise awareness about the importance …