THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 15th Annual Shorty Awards Call to Action

This award honors the most effective and creative use of a call to action in a social media or digital marketing campaign.

See previous winners and honorees here.

Winner

Call to Action
winner
SweeTARTS Film Fest on TikTok
We’re watching the explosion of shortform video, where now that everyone has a high-end camera in t…

Finalists

Call to Action
finalist
gold honor
RuPaul's Drag Race "Everybody Say Gay" PSA
With the immense reach and social impact RuPaul’s Drag Race has worldwide, the team finds certain m…
Call to Action
finalist
silver honor
audience honor
Can't Quite Pride
Established LGBTQ+ labels are facing the threat of extinction in the wake of the “Don’t say Gay” bi…
Call to Action
finalist
bronze honor
Dove + JOY: THE CROWN Act Movement
The CROWN Act was created by Dove and the CROWN Coalition, in partnership with then State Senator H…
Call to Action
finalist
#SolvingIt
The #SolvingIt animated video series gives us a peek into the origin stories of  today’s most inspi…
Call to Action
finalist
Evil Social Campaign
Paramount+'s critically acclaimed supernatural drama "Evil" follows the harrowing adventures of a s…
Call to Action
finalist
Jose Cuervo- Marg Shakeup
For decades, Jose Cuervo Authentic Margaritas has been the #1 prepared cocktail brand in the U.S. B…
Call to Action
finalist
SEINFELD Festivus Petition
Since the airing of the Seinfeld episode ”The Strike” on December 18th, 1997, Festivus has earned i…
Call to Action
finalist
The Race to Equality
Michelob ULTRA's brand positioning is centered around active enjoyment. The brand's tagline is "It'…
Call to Action
finalist
Verizon: Shop the Classics
The holidays are the most magical time of the year. Sadly, finding gifts for everyone on your list …

Nominees

Call to Action
Global Movie Day | 3rd Annual (2022)
The third annual Global Movie Day was held on Saturday, February 12, 2022. This year's holiday focu…
Call to Action
Show Your Safety
Brady's #showyoursafety campaign is an initiative designed to raise awareness about the importance …