IFC used this explainer video on the amount of carbon emissions generated in the process of producing a T-shirt in the lead up to the UN Climate Conference to simplify messaging about climate change and further raise awareness about the role of the private sector in global climate action.
Bringing awareness to how our clothes impact our planet is key not just for IFC, our private sector partners but for everyone on the planet. This video also helped reinforce IFC’s message about the benefits of a low-carbon economy for companies.
We looked at the life cycle of a tshirt, from production to disposal, highlighting the amount of carbon emissions each stage omits - from the amount of irrigation needed for the growing of the cotton, the waste generated from the cotton processing to the amount of energy and water used every time you wash that t-shirt in a washing machine.
We then compared the total amount of carbon emissions that are emitted if one used greener production methods e.g., smart irrigation, renewable energy in farms and factories, reducing waste, reusing clothing, which were significantly less. Finding the correct numbers for carbon emissions was a complicated process which involved different industries within IFC working together to ensure information used in the content was accurate.
Adopting a multilingual approach to reach as many people as possible, this video was produced in English, French, and Spanish. IFC has been working with different companies across the globe to green supply chains, including textiles. Bringing awareness to how our clothes impact our planet is key not just for IFC, our private sector partners but for everyone on the planet.
The low carbon videos in English, French, and Spanish have attracted over 600,000 views on IFC's social media channels (YouTube, Twitter, LinkedIn, and Facebook) - making this one of IFC's best-performing video content in 2022.