Pfizer and SHE Media explored whether certain groups of people - women, LGBTQ+, minorities and parents - experienced medical gaslighting and how they were impacted. We started with a comprehensive research study and then created personal stories, infographics, and educational content from those results.
The Navigating Medical Gaslighting campaign was created to understand the impacts of medical gaslighting, raise awareness about the issue, and offer resources for those who are experiencing it. SheKnows created a custom research study to analyze the impacts of Medical Gaslighting and inform content. The results of the study were shared in infographics and contextualized in articles and videos.
A market research survey about medical gaslighting was the foundation of our content strategy. We had an overwhelming response with 1500 completed surveys, showing that this issue is one people are passionate about. We've also had strong national media interest, with the SheKnows editor in chief slated to appear on a morning show in late February.