THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 15th Annual Shorty Awards Innovative Media Buying Strategy

This award honors innovative media buying strategies. Entry should describe ad placements and how content was leveraged to reach the target audience.

Winner

Innovative Media Buying Strategy
winner
Algorand Earth Day
Algorand is one of the first sustainable/green blockchains. Their mission is to lead global trust t…

Finalists

Innovative Media Buying Strategy
finalist
gold honor
House of the Dragon
Game of Thrones taught us the importance of leverage to a takeover. It’s a lesson we needed to domi…
Innovative Media Buying Strategy
finalist
silver honor
Checkers & Rally's Fryday to Friday
Post the COVID boom, Checkers traffic and sales were trending down and continued to be down -6.56% …
Innovative Media Buying Strategy
finalist
bronze honor
Disney+ Fill in the Blanks
The unaided awareness rate of Disney+ in the Turkish market was 5%, and there was a high-reach camp…
Innovative Media Buying Strategy
finalist
Digital Media Director
To spread awareness about autism and social responsibility among children and teens, Istanbul Grand…
Innovative Media Buying Strategy
finalist
Joy Is The Ultimate Trophy
A trophy may be the physical symbol of athletic achievement, but the true meaning of success is the…
Innovative Media Buying Strategy
finalist
Mailchimp x Serial Podcast: Real-Time Marketing Surprise and Delight
Over 8 years ago, one young girl's mispronunciation of "chimp" as "kimp" spawned the now famous phr…
Innovative Media Buying Strategy
finalist
audience honor
McDonald's Word of the Day: QPC
The McDonald’s Quarter Pounder with Cheese (QPC) is a large burger that has been beloved by generat…
Innovative Media Buying Strategy
finalist
Tinuiti + KIND Snacks: First CPG Brand to Test NCSolutions' Buyer Driven Bidding on Facebook
With in-store purchases making up a vast majority of KIND’s revenue, historically Media Mix Modelin…

Nominees

Innovative Media Buying Strategy
Star Trek: Strange New Worlds Digital Out of Home Campaign
Paramount+’s “Star Trek: Strange New Worlds” follows the intergalactic exploits of Captain Christop…