THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign NEW! Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign NEW! Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Humanitarian Aid Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative NEW! Public Health Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Restaurants Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms NEW! TikTok Twitter YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality NEW! Gaming NEW! Images NEW! Interactive Content NEW! Live Streaming Long Form Video Micro-site or Blog NEW! Podcast Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology CTV/OTT NEW! Data & Insights NEW! Employee Engagement Event & Experiential NEW! Fundraising Strategy Generative AI NEW! Micro-Influencer Strategy Paid Media PSA Real Time Response Single Post Social Commerce NEW! Storytelling User Generated Content

From the 15th Annual Shorty Awards Innovative Media Buying Strategy

This award honors innovative media buying strategies. Entry should describe ad placements and how content was leveraged to reach the target audience.

Winner

Innovative Media Buying Strategy
winner
Algorand Earth Day
Algorand is one of the first sustainable/green blockchains. Their mission is to lead global trust t…

Finalists

Innovative Media Buying Strategy
finalist
gold honor
House of the Dragon
Game of Thrones taught us the importance of leverage to a takeover. It’s a lesson we needed to domi…
Innovative Media Buying Strategy
finalist
silver honor
Checkers & Rally's Fryday to Friday
Post the COVID boom, Checkers traffic and sales were trending down and continued to be down -6.56% …
Innovative Media Buying Strategy
finalist
bronze honor
Disney+ Fill in the Blanks
The unaided awareness rate of Disney+ in the Turkish market was 5%, and there was a high-reach camp…
Innovative Media Buying Strategy
finalist
Digital Media Director
To spread awareness about autism and social responsibility among children and teens, Istanbul Grand…
Innovative Media Buying Strategy
finalist
Joy Is The Ultimate Trophy
A trophy may be the physical symbol of athletic achievement, but the true meaning of success is the…
Innovative Media Buying Strategy
finalist
Mailchimp x Serial Podcast: Real-Time Marketing Surprise and Delight
Over 8 years ago, one young girl's mispronunciation of "chimp" as "kimp" spawned the now famous phr…
Innovative Media Buying Strategy
finalist
audience honor
McDonald's Word of the Day: QPC
The McDonald’s Quarter Pounder with Cheese (QPC) is a large burger that has been beloved by generat…
Innovative Media Buying Strategy
finalist
Tinuiti + KIND Snacks: First CPG Brand to Test NCSolutions' Buyer Driven Bidding on Facebook
With in-store purchases making up a vast majority of KIND’s revenue, historically Media Mix Modelin…

Nominees

Innovative Media Buying Strategy
winner
Algorand Earth Day
Algorand is one of the first sustainable/green blockchains. Their mission is to lead global trust t…
Innovative Media Buying Strategy
finalist
silver honor
Checkers & Rally's Fryday to Friday
Post the COVID boom, Checkers traffic and sales were trending down and continued to be down -6.56% …
Innovative Media Buying Strategy
finalist
Digital Media Director
To spread awareness about autism and social responsibility among children and teens, Istanbul Grand…
Innovative Media Buying Strategy
finalist
bronze honor
Disney+ Fill in the Blanks
The unaided awareness rate of Disney+ in the Turkish market was 5%, and there was a high-reach camp…
Innovative Media Buying Strategy
finalist
gold honor
House of the Dragon
Game of Thrones taught us the importance of leverage to a takeover. It’s a lesson we needed to domi…
Innovative Media Buying Strategy
finalist
Joy Is The Ultimate Trophy
A trophy may be the physical symbol of athletic achievement, but the true meaning of success is the…
Innovative Media Buying Strategy
finalist
Mailchimp x Serial Podcast: Real-Time Marketing Surprise and Delight
Over 8 years ago, one young girl's mispronunciation of "chimp" as "kimp" spawned the now famous phr…
Innovative Media Buying Strategy
finalist
audience honor
McDonald's Word of the Day: QPC
The McDonald’s Quarter Pounder with Cheese (QPC) is a large burger that has been beloved by generat…
Innovative Media Buying Strategy
Star Trek: Strange New Worlds Digital Out of Home Campaign
Paramount+’s “Star Trek: Strange New Worlds” follows the intergalactic exploits of Captain Christop…
Innovative Media Buying Strategy
finalist
Tinuiti + KIND Snacks: First CPG Brand to Test NCSolutions' Buyer Driven Bidding on Facebook
With in-store purchases making up a vast majority of KIND’s revenue, historically Media Mix Modelin…