THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
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Micro-Influencer Strategy
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From the 15th Annual Shorty Awards
Innovative Media Buying Strategy
This award honors innovative media buying strategies. Entry should describe ad placements and how content was leveraged to reach the target audience.
Winner
Innovative Media Buying Strategy
winner
Algorand Earth Day
Algorand is one of the first sustainable/green blockchains. Their mission is to lead global trust t…
Finalists
Innovative Media Buying Strategy
finalist
gold honor
House of the Dragon
Game of Thrones taught us the importance of leverage to a takeover. It’s a lesson we needed to domi…
Innovative Media Buying Strategy
finalist
silver honor
Checkers & Rally's Fryday to Friday
Post the COVID boom, Checkers traffic and sales were trending down and continued to be down -6.56% …
Innovative Media Buying Strategy
finalist
bronze honor
Disney+ Fill in the Blanks
The unaided awareness rate of Disney+ in the Turkish market was 5%, and there was a high-reach camp…
Innovative Media Buying Strategy
finalist
Digital Media Director
To spread awareness about autism and social responsibility among children and teens, Istanbul Grand…
Innovative Media Buying Strategy
finalist
Joy Is The Ultimate Trophy
A trophy may be the physical symbol of athletic achievement, but the true meaning of success is the…
Innovative Media Buying Strategy
finalist
Mailchimp x Serial Podcast: Real-Time Marketing Surprise and Delight
Over 8 years ago, one young girl's mispronunciation of "chimp" as "kimp" spawned the now famous phr…
Innovative Media Buying Strategy
finalist
audience honor
McDonald's Word of the Day: QPC
The McDonald’s Quarter Pounder with Cheese (QPC) is a large burger that has been beloved by generat…
Innovative Media Buying Strategy
finalist
Tinuiti + KIND Snacks: First CPG Brand to Test NCSolutions' Buyer Driven Bidding on Facebook
With in-store purchases making up a vast majority of KIND’s revenue, historically Media Mix Modelin…
Nominees
Innovative Media Buying Strategy
winner
Algorand Earth Day
Algorand is one of the first sustainable/green blockchains. Their mission is to lead global trust t…
Innovative Media Buying Strategy
finalist
silver honor
Checkers & Rally's Fryday to Friday
Post the COVID boom, Checkers traffic and sales were trending down and continued to be down -6.56% …
Innovative Media Buying Strategy
finalist
Digital Media Director
To spread awareness about autism and social responsibility among children and teens, Istanbul Grand…
Innovative Media Buying Strategy
finalist
bronze honor
Disney+ Fill in the Blanks
The unaided awareness rate of Disney+ in the Turkish market was 5%, and there was a high-reach camp…
Innovative Media Buying Strategy
finalist
gold honor
House of the Dragon
Game of Thrones taught us the importance of leverage to a takeover. It’s a lesson we needed to domi…
Innovative Media Buying Strategy
finalist
Joy Is The Ultimate Trophy
A trophy may be the physical symbol of athletic achievement, but the true meaning of success is the…
Innovative Media Buying Strategy
finalist
Mailchimp x Serial Podcast: Real-Time Marketing Surprise and Delight
Over 8 years ago, one young girl's mispronunciation of "chimp" as "kimp" spawned the now famous phr…
Innovative Media Buying Strategy
finalist
audience honor
McDonald's Word of the Day: QPC
The McDonald’s Quarter Pounder with Cheese (QPC) is a large burger that has been beloved by generat…
Innovative Media Buying Strategy
Star Trek: Strange New Worlds Digital Out of Home Campaign
Paramount+’s “Star Trek: Strange New Worlds” follows the intergalactic exploits of Captain Christop…
Innovative Media Buying Strategy
finalist
Tinuiti + KIND Snacks: First CPG Brand to Test NCSolutions' Buyer Driven Bidding on Facebook
With in-store purchases making up a vast majority of KIND’s revenue, historically Media Mix Modelin…
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