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Special Project

Special Project
From the 15th Annual Shorty Awards

Star Trek Enterprise Bingo

Entered in Event & Experiential


Paramount+’s “Star Trek: Strange New Worlds” serves as a spin-off of “Star Trek: Discovery,” expanding on the intergalactic exploits of Captain Christopher Pike and the original crew of the USS Enterprise before it was led by James T. Kirk. Set in the decade before the events of “Star Trek: The Original Series,” “Strange New Worlds” allows viewers to see the younger Pike, Spock, and Number One boldly go where no one has gone before. 

During Pride Month, a celebration of the LGBTQIA+ community, Paramount+ created a Star Trek-themed experiential event to bring in diverse audiences, championing Star Trek’s core ideal of “Infinite Diversity in Infinite Combinations.”

Strategy and Execution

To commemorate the new series and celebrate Pride month, Paramount+ hosted Enterprise Bingo competition via Zoom Webinar, in which Star Trek fans from around the US competed for a chance at winning a $100 Paramount+ gift card. The Bingo winners were announced by reality TV personality Jackie Cox from “Ru Paul’s Drag Race,” who dressed as the iconic Star Trek character Una/Number One. The event itself was timed to line up with the airing of an episode in which the characters on the show play Enterprise Bingo themselves. The competition was a fun-filled event that brought die-hard Star Trek fans together to celebrate their shared passion as well as the launch of “Star Trek: Strange New Worlds.”


Paramount+’s Enterprise Bingo served to be more than just a fun game for fans to engage with; it also served as a monumental step forward for the inclusion of members of the LGBTQIA+ community in the greater fanbase. Having the iconic performer Jackie Cox serve as the host brought an electric energy to the event that only helped to build the feverish hype for the event. The experience was lauded by those who participated and served as a brilliant example of what future fan events could look like.


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