THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 16th Annual Shorty Awards Event & Experiential

This award honors the most notable execution of an event, activation or installation. Includes virtual, hybrid experiences, etc.

See previous winners and honorees here.

Winner

Event & Experiential
winner
Search Moist
Kraft Real Mayo’s velvety-smooth texture makes any one-note dish creamier, more lively and more sat…

Finalists

Event & Experiential
finalist
gold honor
SEPHORiA: House of Beauty
THE ASK  Transform Sephora’s biggest beauty event of the year – SEPHORiA – into a hybrid experie…
Event & Experiential
finalist
silver honor
Dare in the Air
Skydive Dubai is THE provider of adrenaline-fuelled experiences in Dubai. Even so, they do compete …
Event & Experiential
finalist
bronze honor
Play by the Rules
The Geneva Conventions were adopted more than 70 years ago to protect the humanitarian rights of in…
Event & Experiential
finalist
audience honor
Doritos Mart
Gaming is a cornerstone passion point for the GenZ Doritos target. The place to be? Fortnite. The g…
Event & Experiential
finalist
Quantum Leap HQ
With season two of its high priority show Quantum Leap premiering in the fall, NBC needed to drum u…
Event & Experiential
finalist
Sylvania EyeCARe
Unfortunately, most people don’t think about automotive lighting until a bulb burns out. Unlike oil…

Nominees

Event & Experiential
'Tis The Grinch Holiday Podcast
Cuddly as a cactus and charming as an eel, he’s your new favorite snarky talk show host. Join The G…
Event & Experiential
34th Annual GLAAD Media Awards
The goal of the GLAAD Media Awards  is to honor and celebrate fair, accurate, and inclusive represe…
Event & Experiential
All American Games 2023
Whether you were live at the Toyota Center in Houston alongside Lebron James cheering on the heart-…
Event & Experiential
Babylist Beverly Hills Showroom & Shop
Babylist, the leading digital destination for growing families, knows that becoming a parent is inc…
Event & Experiential
ChiefX (Chief’s inaugural conference)
The past few years have brought a vast array of challenges for leaders – from emerging technologies…
Event & Experiential
Cleft Con 2023
Smile Train has been fortunate to earn the support of many Americans with clefts. We consider ourse…
Event & Experiential
Cop28: ACT. UNITE. DELIVER.
The 2023 COP28 UN Climate Change Conference was poised to be positioned as a critical moment in glo…
Event & Experiential
Exhibit C: A True Crime Experience Live
To build brand awareness for its #1 most downloaded genre, Wondery brought its "Exhibit C" portfoli…
Event & Experiential
Final Fantasy XVI Pre-Launch Celebration
Our ultimate goal was to celebrate the release of FINAL FANTASY XVI by producing a community-focuse…
Event & Experiential
HBO Max Coffeehouse at SXSW 2023
For SXSW 2023, Max (then HBO Max) wanted to go BIG, aiming to activate in an inclusive and impactfu…
Event & Experiential
Heidi Halloween X Cirque du Soleil 2023
Heidi Klum, renowned for her spectacular Halloween costumes, wanted to push the creative limits of …
Event & Experiential
Hello Sunshine Shine Away
In the wake of divesting their entertainment businesses, AT&T embarked on a campaign to reestablish…
Event & Experiential
IZZE | Roll In
Between 2020 and 2022, extreme roller skating exploded. Social mentions passed 7 billion, search tr…
Event & Experiential
K-Pop Fan Engagement at UBS Arena
UBS Arena is a state-of-the-art venue designed to elevate the fan experience to unprecedented heigh…
Event & Experiential
Lenovo Tech World 2023
Tech World is Lenovo’s annual flagship event that brings together industry leaders, global CEOs, cu…
Event & Experiential
Lysol's Battling Bac
When Lysol wanted to continue its "World's Stinkiest Sock" campaign for 2023, it wanted something d…
Event & Experiential
Mardi Gras at MCO: Bringing Beads to Orlando International Airport
People dread the airport. From long checked bag lines (and those pesky checked bag fees) to taking …
Event & Experiential
Marriott Bonvoy’s 2023 Billboard Music Awards Presenting Partnership
In 2023, Marriott Bonvoy sought to increase their portfolio brand perception by creating engaging c…
Event & Experiential
Max Presents: The Art of Drag
Max and its LGBTQ+ community platform Human By Orientation set out to activate in Miami during Art …
Event & Experiential
Max Pride 2023
At the end of May 2023, the new Max streaming platform launched in the United States. The service u…
Event & Experiential
NBA All-Star 2024 Takes Over Indianapolis Airport
Every year the NBA All-Star Weekend is held in a different major city, and one of the major questio…
Event & Experiential
Only Murders in the Building Backstage at the Goosebury Experience
Hulu Original mystery-comedy “Only Murders in the Building” follows three strangers (Steve Martin, …
Event & Experiential
P&G Battle of the Paddles
Ahead of Super Bowl LVII in Phoenix, P&G set out to create branded sports content that highlighted …
Event & Experiential
Peacock's Welcome to The Continental: Hotel Bar Experience
Peacock’s objective was to drive viewership of the three-part original series event, The Continenta…
Event & Experiential
Quest 2023 by Power Home Remodeling
Twelve years ago, Power Home Remodeling (“POWER”) launched a massive end-of-year celebration in Can…
Event & Experiential
Rennsport Reunion 7: The Biggest Porsche Event in the World
Overview: Rennsport Reunion is the world’s largest event for the Porsche passionate, attracting …
Event & Experiential
TD Garden and TD Bank Renaming Rights Activation
TD Garden, located in Boston, Massachusetts, is an iconic venue deeply rooted in the city's history…
Event & Experiential
The Drop
With the launch of Season 1 of the new Warzone, Call of Duty challenged us to create an activation …
Event & Experiential
The Girls Are Eating
she/they ate (v): The colloquial term used to describe someone doing a great job at something re…
Event & Experiential
The Luxury Collection – Pâtisserie Reimagined with Laila Gohar
This year, The Luxury Collection announced its first-ever epicurean Global Explorer — Laila Gohar. …
Event & Experiential
The Ritz-Carlton, Budapest Hungarian Grand Prix Art Activation
Heading into the 2023 Hungarian Grand Prix, The Ritz-Carlton wanted to share the thrill and excitem…
Event & Experiential
Twitch Social x TwitchCon Las Vegas 2023
What it is: TwitchCon is a 30K attendee convention that gathers streamers and their communities to …
Event & Experiential
Vintage Shopping with the Minnesota Vikings
The Minnesota Vikings Entertainment Network hosted a local vintage pop-up shop inside of our second…
Event & Experiential
W Hotels x Cercle
W Hotels’ authentic passion for music has always set us apart from other brands in the luxury trave…
Event & Experiential
Warrior S3 - Interactive AR Mural Experience
The legacy of Bruce Lee carries on in Max Original Series Warrior, based on Lee’s writings. Warrior…