To build brand awareness for its #1 most downloaded genre, Wondery brought its "Exhibit C" portfolio of True Crime podcasts to the live stage for fans during Halloween week in Manhattan.
On October 24, 2023 at Gotham Hall in New York City, Wondery, the podcast studio known for its character-driven, unbelievable, and binge-worthy stories, presented the inaugural “Exhibit C: A True Crime Experience Live.” The true crime event brought to life the world of Exhibit C, the award-winning collection of podcasts from Wondery rooted in mystery, suspense, and deeply reported investigative stories, including Scamfluencers; MrBallen Podcast: Strange, Dark, and Mysterious Stories; MrBallen’s Medical Mysteries; Exposed; Killer Psyche and Dr. Death - fans were treated to an exclusive first look at the highly anticipated new season of the Peacock Original series adaptation. The evening was hosted by Jason Daley Kennedy.
Event highlights included appearances from Exhibit C stars and True Crime experts:
Bringing "Exhibit C" to the live stage was just one piece of the puzzle - it started with the creation of the collection itself and launch campaign in late 2022 culminating with the inaugural 2023 live show (which was also livestreamed with recording on Wondery.com) and launch of the free Wondery True Crime aka "Exhibit C" channel.
Igniting a robust digital and social countdown campaign, Wondery.com and W+ hero takeovers and NYC market outreach, Exhibit C: A True Crime Experience Live sold out in mere hours.
The evening invited audience members to put on their detective hats to take part in crime scene investigation, forensics, and so much more, with some of the leading true crime experts on-hand from Wondery to assist. While highlighting some of the top true crime podcast stories, guests enjoyed live Q&As, exclusive merch experiences, photo ops, meet & greets and more.
Wondery+ members were able to stream a recording of the event on the Wondery app and wondery.com if they weren't lucky enough to snag a seat in Gotham Hall.
Since launching its Exhibit C portfolio in 2022, Wondery's OOH campaign aimed at true crime podcast enthusiasts debuted a billboard in Times Square, launched a dedicated Facebook Group, and culminated with the inaugural Wondery Exhibit C: A True Crime Experience Live fan experience and launch of the True Crime channel.
Wondery's dedicated Exhibit C portfolio centers around over 75 true crime podcasts and the newly established Facebook group has over 96K followers.
