THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 16th Annual Shorty Awards Brand Awareness Campaign

This category honors a brand, agency or non-profit's excellence in executing a brand awareness campaign on digital/social media. Entry should describe how the campaign improved audience recall or recognition of a brand within their audiences.

See previous winners and honorees here.

Winner

Brand Awareness Campaign
winner
STōK Cold Brew Coffee + Wrexham AFC | Partnership Campaign
Since the launch of the brand in 2015, STōK Cold Brew Coffee has grown rapidly – doubling in size i…

Finalists

Brand Awareness Campaign
finalist
gold honor
Crash Coverage
PROBLEM The energy drink market is overflowing with massive brands that usually leave consumers …
Brand Awareness Campaign
finalist
silver honor
Digital Voices x DoorDash: Sparking Brand Love
DoorDash is America’s go-to for delivering local delights and serving the nation. DoorDash has 310,…
Brand Awareness Campaign
finalist
bronze honor
Save Another Way (...the Lidl Way)
Christmas is a crucial period for supermarkets, resulting in a huge fight for salience and hitting …
Brand Awareness Campaign
finalist
25 Years in Search
Google's annual Year in Search reflects on the year’s biggest trends and moments. In 2023, Google S…
Brand Awareness Campaign
finalist
audience honor
How Carnation Milk and a Grandma Dominated TikTok
Common knowledge says that to get in with the youths, you need a youth to sneak you in. Carnation w…
Brand Awareness Campaign
finalist
Yellowjackets Social Campaign
In its first season, SHOWTIME®’s Yellowjackets broke out as a critical and pop culture darling, tra…

Nominees

Brand Awareness Campaign
#NFLCreatorOfTheWeek
The NFL already has the attention of diehard sports fans, but it wanted to reach and engage casual …
Brand Awareness Campaign
'The Greatest Save' with ESPN and Synchrony Bank
How to overcome modest budgets and still show up in sports? We went to the experts to create custom…
Brand Awareness Campaign
2023 Chevrolet Discover the Unexpected Fellowship
Chevrolet Discover the Unexpected – the brand has a longstanding partnership with the National News…
Brand Awareness Campaign
305 Worldwide: Happy CollectionZ for GoGo squeeZ
GoGo squeeZ, the recognizable “green apple sauce pouch” was adopted as a staple in young kids’ lunc…
Brand Awareness Campaign
95th Oscars Digital Marketing Campaign
Create inspiring content highlighting the year's diverse Oscar nominees and film community througho…
Brand Awareness Campaign
A Little Joy For a Long Childhood
Dr. Praeger’s was looking to raise awareness for their overall brand and their fastest growing prod…
Brand Awareness Campaign
A Mountain of Entertainment
Picture this, Paramount Mountain with the nostalgia of all your favorite characters from across the…
Brand Awareness Campaign
Always, FairPrice (50th Anniversary)
Established in 1973, FairPrice Group (FPG) is Singapore's leading food retailer, committed to keepi…
Brand Awareness Campaign
Back to School Campaign for DoorDash by DEPT®
DoorDash aimed to combat the notion that they are only a food delivery service. Their goal was to s…
Brand Awareness Campaign
Be Exceptional
ABC's objectives for this brand awareness campaign were multifaceted yet aligned with the evolving …
Brand Awareness Campaign
Blue Man Group Re-engages Fans with first-ever Holiday Album
It all began in 2019 when Blue Man Group ushered in the holiday spirit with a timeless PVC Teaser m…
Brand Awareness Campaign
Canada's Heart is Calling
As Travel Manitoba looked to recover from the devastating impacts of the pandemic in 2021, the orga…
Brand Awareness Campaign
Cosmic Caribbean
Known for its “Best in Beach” travel offerings, CheapCaribbean was on the hunt for a new campaign t…
Brand Awareness Campaign
Creator Stories Put Spotlight on 24S Fashion
Shoplooks partnered with 24S, a leading online luxury destination, to amplify brand exposure and sa…
Brand Awareness Campaign
Deel - "This Is Fine"
For its first-ever broadcast spot, Deel wanted to do more than just tout its functional benefits. I…
Brand Awareness Campaign
Discover Imagination
  Our dream was to go after a very big and very real shared reality impacting just about every p…
Brand Awareness Campaign
Exhibit C: A True Crime Experience Live
To build brand awareness for its #1 most downloaded genre, Wondery brought its "Exhibit C" portfoli…
Brand Awareness Campaign
Expedia Group Launches Game-Changing New Rewards Program – One Key™
In July 2023, Expedia Group launched a game-changing new loyalty program called One Key, which unif…
Brand Awareness Campaign
Good Burger 2 - Digital Display/Out of Home Campaign
Partnering with Paramount+, we executed a comprehensive Digital and OOH campaign that helped create…
Brand Awareness Campaign
Grease Full Social Campaign: Rise of the Pink Ladies
It’s 1954, and four fed-up misfits band together to shake up the social order at Rydell High, while…
Brand Awareness Campaign
HSBC Singapore Rugby Sevens Series
The Problem The excessive amount of advertising messages consumers receive every day contributes…
Brand Awareness Campaign
HSBC Women’s World Championship – 5D Orchid Holographic Installation
The Problem Established in 1877, HSBC has actively contributed towards biodiversity and conserv…
Brand Awareness Campaign
HSBC Women’s World Championship – Metaverse Challenge
Existing model of HSBC's engagement with real-world sporting events such as the annual HSBC Women W…
Brand Awareness Campaign
Hawke Media x Celestron: Ignite The Wonder of The Universe!
"Ignited The Wonder of the Universe!" Campaign Objective: The objective of the campaign was to g…
Brand Awareness Campaign
ISC2 – Your future. Secured.
When ISC2 debuted their new brand, they wanted to showcase a different world of cybersecurity – one…
Brand Awareness Campaign
Lenovo Late Night I.T. Season 2
Lenovo Late Night I.T. Season 2 pushed the boundaries on the technology content genre. During candi…
Brand Awareness Campaign
MEAN GIRLS (2024) | DIGITAL CAMPAIGN
MEAN GIRLS is the new movie based on a musical based on a movie from 20 years ago. Our campaign had…
Brand Awareness Campaign
Martin Short has a story to tell … about SingleCare savings
The average American spends more than $1,300 annually on their medications – more than any other co…
Brand Awareness Campaign
PONLE PORK!
Our client, National Pork Board (NPB), leads as a catalyst and connector to add value and build tru…
Brand Awareness Campaign
Panasonic GREEN IMPACT
Through its technology, products and services, Panasonic’s long-held aim is to make today better th…
Brand Awareness Campaign
Pluto TV - Programmed by Humans
Pluto TV’s ‘Programmed By Humans’ campaign builds upon the popular ‘Stream Now. Pay Never.’ series …
Brand Awareness Campaign
Project R
The tech industry at large has contributed to 50 million metric tons, or the equivalent of 1,000 la…
Brand Awareness Campaign
Purolator SMB “Let’s Start A Relation-ship”
Delivery services rose to prominence during the pandemic, with established brands like Canada Post,…
Brand Awareness Campaign
Rabbit Hole - P+ Instagram Takeover Infiltration Campaign
In an effort to promote their new original series Rabbit Hole, the Paramount+ social team interrupt…
Brand Awareness Campaign
Red Sea International Film Festival
This global festival was a celebration of untold stories, diversity, women and youth empowerment wi…
Brand Awareness Campaign
Rewriting the Rules of Comfort for Lovesac's 25th Anniversary
While Lovesac Sactionals are the #1 selling couch in the US, unaided brand awareness in the furnitu…
Brand Awareness Campaign
School Spirits Social Campaign
Through strategic execution, collaboration and dedicated community management, our School Spirits S…
Brand Awareness Campaign
SpongeBob x Paramount+
ABOUT THIS ENTRY For over 20 years, Nickelodeon’s SpongeBob SquarePants series has been the pinn…
Brand Awareness Campaign
Star Trek: Picard - Season 3 Social Campaign
The final season of Star Trek: Picard is the grand finale of a story that has spanned 35 years acro…
Brand Awareness Campaign
The Athlete's Foot: Water Your Roses
The "Water Your Roses" campaign, launched by The Athlete’s Foot during Black History Month, is more…
Brand Awareness Campaign
The M·A·C CREW
MAC was long known as a brand on the pulse of prestige beauty and pop culture - winning its fans’ h…
Brand Awareness Campaign
The Undeniable Truth
In a rapidly-changing world fraught with group-targeted hate, Holocaust survivors speak with author…
Brand Awareness Campaign
Uncrap the World
Who Gives A Crap (WGAC) was founded to solve two main problems: Creating environmentally friendly p…
Brand Awareness Campaign
We Do Brand Campaign
Higher education marketing is predictable, repetitive and disconnected from what teens are increasi…
Brand Awareness Campaign
ZORYVE THE CREAM THAT CAN
ZORYVE is a topical for plaque psoriasis (PsO), in 2023, it launched into a very crowded treatment …
Brand Awareness Campaign
ZORYVE. Effective. Everywhere. Easy. Pedestal Campaign
ZORYVE is a topical for plaque psoriasis (PsO). In 2023, it launched into a very crowded treatment …
Brand Awareness Campaign
“Power of Humanity” Brand Campaign
As the world of work quickly evolves with the rise of AI, Fiverr’s latest U.S. brand campaign recog…