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The Athlete's Foot: Water Your Roses

Entered in Brand Awareness Campaign


The "Water Your Roses" campaign, launched by The Athlete’s Foot during Black History Month, is more than just a marketing initiative—it's a heartfelt celebration of recognition and appreciation. With this campaign, The Athlete’s Foot aims to honor individuals who have made significant contributions to their communities and beyond. Through a series of engaging and inspiring social media videos, the campaign shines a spotlight on extraordinary individuals whose stories deserve to be shared and celebrated. Among those featured are Rachel Jackson, Brittany Martin, Edward Buckles, and Matthew Torres—individuals whose accomplishments and impact resonate far and wide. The Athlete’s Foot sought to inspire and empower others while fostering a sense of appreciation and acknowledgment within the community. Ultimately, the campaign aimed to promote positivity, recognition, and inclusivity during Black History Month and beyond.


The "Water Your Roses" campaign employed a strategic and thoughtful approach to achieve its goals of celebrating individuals and promoting positivity during Black History Month. The campaign began with the careful selection of individuals who have made significant contributions in various fields. These individuals were chosen based on their impact and inspirational stories. Once the key individuals were identified, The Athlete’s Foot worked on creating engaging and inspiring social media content. This included producing high-quality videos that highlighted the achievements, struggles, and motivations of each individual. The content was designed to resonate with the audience and evoke emotions of admiration and appreciation. Social media platforms served as the primary channels for disseminating the campaign content. The Athlete’s Foot strategically leveraged platforms like Instagram and YouTube to reach a wide audience. They utilized hashtags related to Black History Month and the campaign slogan, "Water Your Roses," to amplify visibility and engagement. One potential challenge in executing the "Water Your Roses" campaign was ensuring the authenticity and genuine representation of the individuals featured. The Athlete's Foot overcame this through authentic storytelling, diverse representation, and community involvement.




By executing these strategies effectively, The Athlete’s Foot successfully brought the "Water Your Roses" campaign to life, celebrating individuals, promoting positivity, and fostering a sense of community and appreciation during Black History Month and beyond. Overall, the success of the "Water Your Roses" campaign can be attributed to its ability to celebrate individuals, promote positivity, and foster a sense of community and appreciation among its audience. By achieving its goals and leaving a lasting impact, the campaign demonstrates the power of recognition and storytelling in connecting with and inspiring others.


Video for The Athlete's Foot: Water Your Roses

Entrant Company / Organization Name

The Athlete's Foot


Entry Credits