Partnering with Paramount+, we executed a comprehensive Digital and OOH campaign that helped create buzz and excitement around the return of the 90’s popular Nickelodeon hit Good Burger, and to establish the sequel’s premiere as a must-see streaming event. In addition to building momentum leading to the premiere, our campaign initiatives also assisted in building brand awareness and helping to establish Paramount+ as one of the top streamers for entertainment.
Leaning into the unique and wacky comedic tone of the film, we created over 1500 static and motion assets using the “Burger Stack” and “Field of Fries” key art as well as custom animations using the infamous Burger puppet. In addition to the digital display and OOH campaign, we created custom assets that were integrated into special game day moments throughout the November 12th Chargers vs Lions game at SoFi Stadium. The SoFi Stadium takeover included an execution on the Infinity Screen, as well as ribbons and screens throughout the stadium, and rotational creative that helped tie in a Snap lens connected to stadium cameras. The infinity takeover moment was our "show" within the game that tied together all of the IRL elements taking place at SoFi - like brand ambassador/Good Burger employees and the field cabana pop up. The takeover was attention grabbing, funny, felt inclusive and inviting, and positioned Good Burger 2 as a can't miss cultural moment.
Even up against tight deadlines and quick turnarounds we were able to create and deliver a high volume of creative which helped Good Burger 2 debut as the number one most-watched domestic launch in its first three days for an original film in Paramount+ history. Viewership for the film was up 50% compared to the previous record holder, Pet Sematary: Bloodlines.
