THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 16th Annual Shorty Awards Entertainment

This award honors the most effective and creative use of social media and digital by entertainment brands, publications, and services. Objectives may include (but are not limited to) campaigns and initiatives supporting musicians, TV shows, films, plays and all other forms of entertainment.

See previous winners and honorees here.

Winner

Entertainment
winner
Barbie Breaks Out The Box (Office)
To hit an ambitious box office goal, we had to show that the Barbie movie had something for everybo…

Finalists

Entertainment
finalist
gold honor
Scream VI
In Scream VI, Ghostface arrives in NYC for the first time in franchise history. But to make fran…
Entertainment
finalist
silver honor
America's Got Talent - Social's Biggest Stage
America loves a sob story, but they also love a social story. America’s Got Talent has brought Gold…
Entertainment
finalist
bronze honor
MEAN GIRLS (2024) | DIGITAL CAMPAIGN
MEAN GIRLS is the new movie based on a musical based on a movie from 20 years ago. Our campaign had…
Entertainment
finalist
'Radical' Impact Campaign
Radical tells a deeply moving true story that highlights a widespread challenge: potential is every…
Entertainment
finalist
Blue Man Group's Brand Voice Without Words
In a landscape dominated by text, vlogs, and voiceovers, the challenge of captivating an audience w…
Entertainment
finalist
Cruel Summer Season 2 Social Campaign
Set in an idyllic waterfront town in the Pacific Northwest, the next chapter of Cruel Summer follow…
Entertainment
finalist
audience honor
Gems of Panem - Hunger Games: The Ballad of Songbirds and Snakes
At its zenith, the fan community around the original Hunger Games Movies was one of the most active…
Entertainment
finalist
MTV's Women in Rap 2023
Each year, MTV focuses a lens on pop culture shaping women rappers in a week-long celebration of bo…
Entertainment
finalist
Paramount - Teenage Mutant Ninja Turtles: 'I Like Turtles'
‘Teenage Mutant Ninja Turtles: Mutant Mayhem’ is a modern update of a classic story, and Paramount …
Entertainment
finalist
The Masked Singer S9 - Social Campaign
The Masked Singer readied itself for its 9th Season return with the promise of mind-blowing perform…
Entertainment
finalist
‘Your Place or Mine’
Netflix was releasing its newest romcom, Your Place Or Mine, starring Reese Witherspoon and Ashton …

Nominees

Entertainment
Argylle/Sphere
Las Vegas Sphere Activation to promote the Universal Pictures Film, Argylle.
Entertainment
Cocaine Bear
Our goal with the Cocaine Bear social media campaign was to create a viral sensation that toed the …
Entertainment
Good Burger 2 - Digital Display/Out of Home Campaign
Partnering with Paramount+, we executed a comprehensive Digital and OOH campaign that helped create…
Entertainment
Outlander Season 7 Social Campaign
Outlander has always been a revolutionary, genre-breaking series, made only more epic by the passio…
Entertainment
Peacocking on Social
In a category that’s overwhelming blue, Peacock is unapologetically colorful 🌈🦚  Our 2023 social…
Entertainment
SAW X Social Campaign
As the Saw franchise readies itself for a return to it’s glory (or is that gory?) days, the devious…
Entertainment
Winning Time Social Campaign
Moving things to the fast paced 80s, Winning Time Season 2 came into the court ready to play, as th…
Entertainment
‘“Can’t Catch Me Now”
The Hunger Games franchise holds a profound and enduring significance for fans that extends beyond …