THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project

From the 15th Annual Shorty Awards Entertainment

This award honors the most effective and creative use of social media and digital by entertainment brands, publications, and services. Objectives may include (but are not limited to) campaigns and initiatives supporting musicians, TV shows, films, plays and all other forms of entertainment.

See previous winners and honorees here.

Nominees

finalist
'Descendent' Impact Campaign
The Descendant Impact Campaign was designed to support the ongoing work of the Africatown community…
Black Adam Digital Campaign
The objective was to create a social media campaign for @TheRock's channels that complemented and a…
Countdown to Christmas 2022
Objective: Cut through the competitive clutter and drive tune-in to Countdown to Christmas movie…
Euphoria Season 2
In January 2022, HBO Max was launching season two of Euphoria, a coming-of-age drama that was origi…
FanologyPV & The Legend of Vox Machina Social Presence
FanologyPV is Prime Video's editorial and social channel for all of its superhero, sci-fi, fantasy,…
Global Superstar Camilo Unites 80,000 Fans in Madrid for #Hispanidad2022
Latin GRAMMY-winning and GRAMMY-nominated Colombian singer-songwriter Camilo has long been a fan of…
finalist
HBO Max x ATTN: – Recommended By
In an expansive content ecosystem, Recommended By aims to solve a common user problem…  What do I w…
Harry Styles Love On Tour x MSG Social Campaign
MSG Entertainment ran a month-long social campaign throughout Harry Styles' 15-night run at The Gar…
Laugh Track – Prime Video Comedy
The Set-Up: With Prime Video’s subscriber base and slate of Original programming growing, the servi…
finalist
audience honor
Looooong and unfunny; the clever way HULU promoted their #1 hit comedy
Hulu has never been afraid to do things a bit differently. So, when it came to promoting the 2nd se…
Modern Love Mumbai
After creating a buzz globally, ‘Modern Love’ - an anthology series inspired by the weekly column o…
finalist
N-2-Luv
Netflix is known for a lot of great programming, but they weren’t known for reality dating shows. S…
Panchayat #SelfieWithLauki (Selfie With Bottle gourd)
Amazon Prime Video, one of India’s leading OTT services, was coming back with the second season of …
Rosanna Pansino
RuPaul's Drag Race All Stars 7 Meet the Queens
For RuPaul’s Drag Race All Stars 7, a primary objective was to take an execution we’ve done numerou…
winner
SMILE - Viral Marketing
Viral marketing campaigns are a popular and effective way for businesses to reach a large audience …
finalist
Sonic Prime: Enter the Shatterverse
Netflix is best-in-class at original entertainment that spans generations in appeal and gives new m…
Swimming with Sharks - #AssistantsTellAll
Swimming with Sharks had all the elements of a hot show that would appeal to a younger demographic …
TOP GUN: MAVERICK - HOW WE HELPED MAVERICK TURN AND BURN
THE MARKETING MISSION: HIT MACH 11. As Paramount’s “wingmen” on Top Gun: Maverick, the flight pl…
The Wheel Of Time
Amazon Prime Video, one of India’s leading OTT services, was coming out with a new show - The Wheel…
Toys and Colors Kaleidoscope City "Colors" Music Video Campaign
The objective was to build hype in advance of the series launch, Toys and Colors Kaleidoscope City,…
WEIRD: The Al Yankovic Story Social Campaign
Al Yankovic is a music and cultural icon, and Daniel Radcliffe is as A-list as they come. We knew o…