THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Awareness Campaign NEW! Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Cultural Campaign NEW! Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative Public Health Public Safety NEW! Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Consumer Brands NEW! Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Real Estate NEW! Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms TikTok X (formerly Twitter) YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality Feature Film NEW! Gaming Images Interactive Content Live Streaming Long Form Video Micro-site or Blog Podcast Research Reports NEW! Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer, Creator & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology Data & Insights Earned Media NEW! Employee Engagement Event & Experiential Generative AI Guerrilla Marketing NEW! Paid Media PSA Real Time Response Single Post Sound & Music NEW! Storytelling User Generated Content

From the 16th Annual Shorty Awards Paid & Amplification

This award honors the effective use of external marketing efforts including pay-per-click advertising, branded content and display ads to boost brand awareness and drive revenue.

See previous winners and honorees here.

Winner

Paid & Amplification
winner
JBLiens Ear-n-vasion
The earbud category has long been dominated by the default incumbent and their always (only) white …

Finalists

Paid & Amplification
finalist
gold honor
Cruel Summer Tumblr Takeover
Set in an idyllic waterfront town in the Pacific Northwest, the next chapter of Cruel Summer follow…
Paid & Amplification
finalist
silver honor
audience honor
Percy Jackson and the Olympians Main Quest Story Selector
Based on Disney-Hyperion’s best-selling book series by award-winning author Rick Riordan, "Percy Ja…
Paid & Amplification
finalist
bronze honor
Refreshingly Real
Life is complicated these days. You can’t even buy a toothbrush on Amazon without being bombarded b…
Paid & Amplification
finalist
PAW Patrol In-Store Shopping Experience at Target
Our groundbreaking initiative for PAW Patrol: The Mighty Movie products being sold at Target, redef…
Paid & Amplification
finalist
Self-Employed
Our main objective for this campaign was to assess the feasibility of creating bespoke TikTok conte…
Paid & Amplification
finalist
The Undeniable Truth
In a rapidly-changing world fraught with group-targeted hate, Holocaust survivors speak with author…
Paid & Amplification
finalist
Understood The Assignment
When it’s time to go back to school or off to college, two things are true: Kids want all the coole…

Nominees

Paid & Amplification
31 Nights of Halloween Reminder
Freeform’s yearly 31 Nights of Halloween stunt creates a seasonal moment for our audience to connec…
Paid & Amplification
Caught Shopping on Amazon
Our creative endeavor centered on crafting an irresistibly entertaining ad for the new PAW Patrol: …
Paid & Amplification
Good Burger 2 - Digital Display/Out of Home Campaign
Partnering with Paramount+, we executed a comprehensive Digital and OOH campaign that helped create…
Paid & Amplification
HOW x G-SHOCK
G-SHOCK was introduced in 1983, which is officially defined as the paleolithic era of technology. S…
Paid & Amplification
Justified: City Primeval - Digital Campaign
Nearly 10 years after the show aired its last episode, Timothy Olyphant returned to screens as Rayl…
Paid & Amplification
Pink Sale at Hamilton Princess
Our Objective was to leverage paid social to drive revenue and hotel bookings for The Hamilton Prin…
Paid & Amplification
Really Good Gifts
Holiday shopping is stressful. Every retailer is running sales, which makes it hard to keep up or k…
Paid & Amplification
Remember to Live - Introducing Viceroy Hotels to the Masses
We were tasked with launching a paid social media strategy for Viceroy Hotels & Resorts. Our goal w…
Paid & Amplification
TMNT NYC Takeover with Amazon
We embarked on an innovative ad campaign for the launch of Teenage Mutant Ninja Turtles: Mutant May…