THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 16th Annual Shorty Awards Paid & Amplification

This award honors the effective use of external marketing efforts including pay-per-click advertising, branded content and display ads to boost brand awareness and drive revenue.

See previous winners and honorees here.

Winner

Paid & Amplification
winner
JBLiens Ear-n-vasion
The earbud category has long been dominated by the default incumbent and their always (only) white …

Finalists

Paid & Amplification
finalist
gold honor
Cruel Summer Tumblr Takeover
Set in an idyllic waterfront town in the Pacific Northwest, the next chapter of Cruel Summer follow…
Paid & Amplification
finalist
silver honor
audience honor
Percy Jackson and the Olympians Main Quest Story Selector
Based on Disney-Hyperion’s best-selling book series by award-winning author Rick Riordan, "Percy Ja…
Paid & Amplification
finalist
bronze honor
Refreshingly Real
Life is complicated these days. You can’t even buy a toothbrush on Amazon without being bombarded b…
Paid & Amplification
finalist
PAW Patrol In-Store Shopping Experience at Target
Our groundbreaking initiative for PAW Patrol: The Mighty Movie products being sold at Target, redef…
Paid & Amplification
finalist
Self-Employed
Our main objective for this campaign was to assess the feasibility of creating bespoke TikTok conte…
Paid & Amplification
finalist
The Undeniable Truth
In a rapidly-changing world fraught with group-targeted hate, Holocaust survivors speak with author…
Paid & Amplification
finalist
Understood The Assignment
When it’s time to go back to school or off to college, two things are true: Kids want all the coole…

Nominees

Paid & Amplification
31 Nights of Halloween Reminder
Freeform’s yearly 31 Nights of Halloween stunt creates a seasonal moment for our audience to connec…
Paid & Amplification
Caught Shopping on Amazon
Our creative endeavor centered on crafting an irresistibly entertaining ad for the new PAW Patrol: …
Paid & Amplification
Good Burger 2 - Digital Display/Out of Home Campaign
Partnering with Paramount+, we executed a comprehensive Digital and OOH campaign that helped create…
Paid & Amplification
HOW x G-SHOCK
G-SHOCK was introduced in 1983, which is officially defined as the paleolithic era of technology. S…
Paid & Amplification
Justified: City Primeval - Digital Campaign
Nearly 10 years after the show aired its last episode, Timothy Olyphant returned to screens as Rayl…
Paid & Amplification
Pink Sale at Hamilton Princess
Our Objective was to leverage paid social to drive revenue and hotel bookings for The Hamilton Prin…
Paid & Amplification
Really Good Gifts
Holiday shopping is stressful. Every retailer is running sales, which makes it hard to keep up or k…
Paid & Amplification
Remember to Live - Introducing Viceroy Hotels to the Masses
We were tasked with launching a paid social media strategy for Viceroy Hotels & Resorts. Our goal w…
Paid & Amplification
TMNT NYC Takeover with Amazon
We embarked on an innovative ad campaign for the launch of Teenage Mutant Ninja Turtles: Mutant May…