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Special Project

Special Project
From the 16th Annual Shorty Awards

Understood The Assignment

Finalist in Paid & Amplification


When it’s time to go back to school or off to college, two things are true: Kids want all the coolest stuff and parents don’t wanna spend a fortune. Well, Walmart understood the assignment and filled feeds everywhere with TikTok-native content featuring the best stuff at low prices.

Strategy and Execution

Just as the "The Assignment" track blew up on TikTok, we used the audio to underscore a series of social-first content inspired by transition styles of top creators on the platform. Using motion control, transitions where products magically cut in and out of frame, rotoscoping effects, and animated overlays, we created visually-driven work that felt polished enough for Walmart, but native to the dynamic spirit and content of the platform.


The work earned Walmart top marks across KPIs. It drove business with a CTR in the top 1% of TikTok advertising and outperformed benchmarks by 10% in both CTR and VCR. It contirbuted to an overall increase of 24% in online sales and video performaince in CTR and stats for remain-viewing put the work in the top 1% of Tiktok advertising, garnering over 100K likes and shares. Now that's fire.


Entrant Company / Organization Name

Publicis Groupe/Dept W: Fallon, Publicis NY, Digitas, the community, Contender, Walmart


Entry Credits