THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 15th Annual Shorty Awards Paid & Amplification

This award honors the effective use of external marketing efforts including pay-per-click advertising, branded content and display ads to boost brand awareness and drive revenue.

See previous winners and honorees here.

Finalists

Paid & Amplification
finalist
bronze honor
audience honor
The Handmaid's Tale TikTok Story Selection
Set in a dystopian future, Hulu Original series "The Handmaid's Tale” follows a woman named June (E…
Paid & Amplification
finalist
Where Pressure Makes Diamonds - The 2021-2022 NBA Post Season OOH Campaign
The NBA used OOH to create localized hype and excitement in hometown team markets with an emphasis …

Nominees

Paid & Amplification
Abbott Elementary Amazon Wakescreen
Eventize Abbott Elementary's return, and drive broad-reaching awareness by engaging entertainment e…
Paid & Amplification
Floating Trays Get Paid
Sugar Beach, A Viceroy Resort, located in St. Lucia, is an iconic symbol of beachfront luxury. Yet …
Paid & Amplification
GOATbusters
DIRECTV STREAM brings the best of LIVE and On Demand together through a mashup of live sports (MLB)…
Paid & Amplification
However You Tech
Lenovo was coming off a record year of e-commerce PC sales. But they are always looking to outperfo…
Paid & Amplification
The Luxury Collection – Brand Campaign "Hotels that Define the Destination"
The Luxury Collection is a brand that provides Marriott International with the opportunity to grow …
Paid & Amplification
The Ritz-Carlton — Artisans' Tales with Hearst
The craft of artisans reveals how travel can inspire us to excel. At each Ritz-Carlton around the g…
Paid & Amplification
The Rookie: Feds IMDB Video Wall
Support streaming viewership post-premiere by utilizing this can't-miss display placement targeting…
Paid & Amplification
W Hotels x Cercle
W Hotels’ authentic passion for music has always set us apart from other brands in the luxury trave…
Paid & Amplification
Where Will Aloha Take You?
As travel to Hawaii recovered in the wake of the COVID-19 pandemic, Kyo-ya Hotels & Resorts / Marri…