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Special Project

Special Project
From the 15th Annual Shorty Awards

The Rookie: Feds IMDB Video Wall

Entered in Paid & Amplification

About this entry

Support streaming viewership post-premiere by utilizing this can't-miss display placement targeting broad TV and entertainment audiences. 

Why does this entry deserve to win?

We shot custom content with The Rookie: Feds' star, Niecy Nash-Betts, from which we created a toolkit that could be used across our digital campaign to launch the new series. For the standout IMDB Video Wall placement, we framed our logo with Niecy's interactive footage to draw focus to the new series' title. From there, users saw a compelling promo to give more info on the new show. This unit also ran in tandem with an Enhanced Title Page & ROS media to fully engage their audience. 


Our unique display placements on digital day of air and beyond helped propel The Rookie: Feds' premiere episode to be ABC‘s strongest series debut since November 2020 in both the 18-49 demographic & total viewers, securing 9.2M total viewers in MP35.


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