Eventize Abbott Elementary's return, and drive broad-reaching awareness by engaging entertainment enthusiasts on premiere day across partners with massive scale.
To celebrate the return of our breakout comedy, Abbott Elementary, we looked to dominate our 9/21 premiere day across devices. As part of that plan, we used custom shoot footage of our cast that made it appear as though they were literally trying to come through the user's Amazon device via the high visibility Wakescreen placement. We had a 50% SOV with this placement for our premiere day.
Our Wakescreen placement saw 145% delivery with 14.5MM impressions and a strong 0.9% CTR (which is 45% above Amazon’s benchmark). Placements such as this helped drive Abbott's Season 2 premiere episode to be ABC's highest-rated show in a night (9/21) stacked with premieres.
