Picture this, Paramount Mountain with the nostalgia of all your favorite characters from across the Paramount ecosystems. That’s right, we’re back for another year of the successful Mountain of Entertainment campaign, showcasing the broad range of characters who all live on Paramount+. Bringing together your favorite characters for our favorite fans resulted in large results - almost as large as Paramount Mountain itself.
There’s only one place you can find Sylvester Stallone, Peppa Pig, Aaron Donald and Keegan-Michael Key’s “Mr. Garvey” - on Paramount Mountain! We’re back for another year of the smash hit Mountain of Entertainment campaign, showcasing the broad range of characters who all live on the mountain. Paramount + and Droga5 partnered up with some of the biggest and most colorful names (looking at you Dora!) in entertainment for these two creatives that aired everywhere from the Thanksgiving Game to the AFC Championship. The reaction from fans and the press was astounding, with some calling it one of the best ads for a streaming service ever. Three campaigns later… it feels pretty good to be on top of a mountain of entertainment.
Stallone Face (FB + X + IG): 63,678 impressions, 1,316 engagements, 353,539 potential reach (X data only). Community & Fan Sentiment: Overwhelmingly positive sentiment from our social community as they remain excited to see us continue to build the Mountainverse. Fans were also happy to embrace the nostalgia of characters from across the Paramount ecosystem.
