How to overcome modest budgets and still show up in sports? We went to the experts to create custom, 'in-world' moments with talent in highly-targeted placements to test effectiveness with our creative and media partner team at ESPN.
The goal was to create memorable impressions in the conversation around 'the game' itself in trackable metrics that could show our progress or help identify gaps.
Please see 'Creative Excellence' tab within key link: https://synchrony-partnership.disneyadvertising.com/creative-excellence/ for executional details and the story behind the content.
Please see respective 'Performance' tabs for campaign highlights surrounding NHL game activity and the Womens' World Cup.
