THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 16th Annual Shorty Awards Short Form Video

This award honors the most effective and creative use of short-form video in a social media marketing campaign or editorial content. Videos must be less than an a minute in length to qualify.

See previous winners and honorees here.

Winner

Short Form Video
winner
Invis Is Drama Free
Invisalign invented the clear aligner category, pioneering this method of treatment over 25 years a…

Finalists

Short Form Video
finalist
gold honor
Driving While Black
Many Americans believe that racism is bad, but perceive it as less prevalent in today’s society bec…
Short Form Video
finalist
silver honor
Seahawks Throwback
In 2023, the Seahawks had the opportunity to introduce their fans to their highly anticipated Throw…
Short Form Video
finalist
bronze honor
The Undeniable Truth
In a rapidly-changing world fraught with group-targeted hate, Holocaust survivors speak with author…
Short Form Video
finalist
#NFLCreatorOfTheWeek
The NFL already has the attention of diehard sports fans, but it wanted to reach and engage casual …
Short Form Video
finalist
ACME Fools
THE YEAR WAS 1923  From its enterprising roots in the once-new art of motion pictures, Warner Bros…
Short Form Video
finalist
Ariana Madix x Duracell “I Buy My Own Batteries”
Bravo's Vanderpump Rules - the #1 watched cable series for the 18-49 demo - is known for its messy …
Short Form Video
finalist
Etsy Seller Storytelling
Celebrate Etsy’s seller community by highlighting their unique personal stories and backgrounds …
Short Form Video
finalist
Head of Tomato Technology
Given its iconicity, one would think that people simply trust Heinz. Yet, when conducting social li…
Short Form Video
finalist
audience honor
LAY’S Welcomes The GOAT (Messi) with Goats
PepsiCo’s goal is to establish itself as an essential element of the North American soccer viewing …
Short Form Video
finalist
Man with Van
Our mission was clear – make Adobe a cherished brand among Gen Z on TikTok and Instagram. The chall…
Short Form Video
finalist
We're Back
The objectives of the content were to:   Celebrate NUFC’s return of European football to Newc…
Short Form Video
finalist
Yellowjackets - Spoiler Proof Integrated Text Series
SHOWTIME®’s YELLOWJACKETS is one of the most buzzed-about series on television. Social speculation,…

Nominees

Short Form Video
"The Offense vs Defense Game" ft. Bryce Young and Will Anderson Jr.
As a longtime NFL sponsor, Courtyard by Marriott set out to captivate the attention of its target g…
Short Form Video
'The Greatest Save' with ESPN and Synchrony Bank
How to overcome modest budgets and still show up in sports? We went to the experts to create custom…
Short Form Video
Blind to Brows
NYX Professional Makeup wanted to bring awareness to their new product launch, Zero to Brow Longwea…
Short Form Video
Blue's Clues & You! Nursery Rhymes
Created by our in-house team and produced in collaboration with Digitoonz in India, this original C…
Short Form Video
Booster Troop: The Attack of Miss Information! (Trailer for Episode)
Less than 2% of investment funding goes to black or women-led startups. Welfie is BOTH Black and wo…
Short Form Video
Celebrity Jeopardy! - "Sing"
For Season 2 of Celebrity Jeopardy!, the Jeopardy! social team wanted to create a piece of content …
Short Form Video
Context Changes Everything
Bloomberg Media, the consumer-facing media organization of Bloomberg L.P., sought to help leaders u…
Short Form Video
DE em 1 minuto
We summarized a report from Domingo Espetacular in just 1 minute. With VT cuts and an off generated…
Short Form Video
Elite Series 2 Controllers
Our approach for the announcement of the Xbox Elite Series 2 controllers was centered on harnessing…
Short Form Video
Haifa | DNR
Haifa was a developed city with a thriving economy before 1948. This video captures the final momen…
Short Form Video
Helen Mirren Says Her Age Has ‘Always Been An Asset’
AARP is dedicated to enhancing the quality of life for everyone as we age. We are dedicated to prov…
Short Form Video
Hondashi. The Seasoning Saga.
In a world where tradition meets innovation, Hondashi embarked on a visionary quest to bridge gener…
Short Form Video
Max AAPI Heritage Month 2023
The objective of the campaign was to further the efforts of Max in highlighting and amplifying the …
Short Form Video
RMS Compliance
In early 2023, FloQast released it's "Compliance Module" in beta form for a select handful of FloQa…
Short Form Video
Renaissance Hotels Global Day of Discovery
Renaissance Hotels is rooted in discovery and the spirit of the neighborhood. Every year, hotels ar…
Short Form Video
RuPaul's Drag Race Season 15 Meet the Queens
With each new season of RuPaul’s Drag Race comes a whole new cast of queens for the audience to fal…
Short Form Video
Saylor for NBC Universal's Jurassic Park: The Unofficial Retelling "How To Survive"
Welcome to LEGO Jurassic Park. To promote Jurassic Park: The Unofficial Retelling, Saylor set ou…
Short Form Video
Sincerely
The objective of this project was to get current and prospective donors to feel emotionally connect…
Short Form Video
Sotheby's Institute of Art Video - World's First Photograph
The objective of this video was to showcase the expertise of one of our faculty members to subtly g…
Short Form Video
Telemarketers
When filmmaker Sam Lipman-Stern started working at a telemarketing company as a teenager, he discov…
Short Form Video
The St. Regis Kanai Resort, Riviera Maya – Designing the Best Address
St. Regis resorts unite the tranquil and exquisite in the world’s most inspiring destinations. In 2…
Short Form Video
TikTok Communities Connect IRL at Sheraton
The IDEA:  Sheraton is providing people (travelers and locals) with another reason to come on prope…
Short Form Video
W Hotels x Vignettes
In 2022, social media channels like Instagram and TikTok shifted to prioritizing video (specificall…
Short Form Video
حكايتي على العربية - Hikayati
"My Story", a social media series streamed on Al-Arabiya ,shares unique human stories, special tale…