Welcome to LEGO Jurassic Park.
To promote Jurassic Park: The Unofficial Retelling, Saylor set out to create content that would bring the nostalgia of the franchise to longtime fans and a fresh perspective for new audiences.
First up? Our short-form video "How To Survive Jurassic Park: The Unofficial Retelling."
In our campaign with NBC Universal, we developed dynamic social creative that took inspiration from existing conversation around the original film and leaned into fan favorite moments and characters – with the fun twist that LEGO specials are known for, of course.
"How To Survive Jurassic Park: The Unofficial Retelling" is a funny, bite-size take on the film that not only encompasses iconic moments from the original film ("When ya gotta go ... I guess ya gotta go!) but leans into the unique world of LEGO as well.
Fans couldn't get enough of this tongue-in-cheek video which garnered over 100,000 views and 5,300 likes on the @JurassicWorld Instagram page.
