THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 16th Annual Shorty Awards Financial Services

This award honors the most effective and creative use of social media and digital by brands and organizations in the financial services industry. Banks, credit card companies, money management and financial services are eligible for this award.

See previous winners and honorees here.

Winner

Financial Services
winner
DBS TableTok
In 2023, over half of surveyed Singaporeans (55.2%) said they considered themselves financially ill…

Finalists

Financial Services
finalist
"Sound Mind" LoFi Album
As part of Sallie Mae’s mission to behave as a “student support system” – and not just a loan compa…
Financial Services
finalist
Cleo hires a Chief Spending Officer
Money is the leading cause of stress for Americans under 30, but most young people don’t know where…
Financial Services
finalist
Face of Finance
The typical image of financial success is overwhelmingly male, and AI is making this bias worse. Bu…
Financial Services
finalist
audience honor
Multiple Taylors
Capital One wanted to provide more perks and access with our Venture X travel credit card—so we par…
Financial Services
finalist
Translators
U.S. Bank was expanding in California - which is 40% Hispanic - and knew they needed to earn their …
Financial Services
finalist
Visa GetP@id
In recent years, the payments category has fragmented. New players offer consumers new ways to pay …
Financial Services
finalist
Willie Singalong
Memorable March Madness moments happen on and off the court. So we went straight to the fans on soc…

Nominees

Financial Services
'The Greatest Save' with ESPN and Synchrony Bank
How to overcome modest budgets and still show up in sports? We went to the experts to create custom…
Financial Services
Boosting the Transition to Clean Energy
With a $1.5 trillion commitment to environmental finance, Bank of America is positioning itself as …
Financial Services
Citi Travel: Way to Go
Customers have many options when booking travel. Our challenge was to get Citi cardmembers to break…
Financial Services
FIS’ #Finpact: The Power of B2B Influencer Relationships Built on Co-Created Content
In financial services, brand awareness varies greatly depending on the stakeholder and their busine…
Financial Services
HOW CHANGING ONE WORD LED TO A 400% INCREASE IN NEW ACCOUNTS
Australians love going overseas. Over 1.5 million choose to holiday abroad every year. Yet exclusiv…
Financial Services
HSBC International Global Campaign
Each year, 281 million people move abroad in search of opportunity. Yet the same financial barriers…
Financial Services
How To Invest by Julius Baer
Financial Literacy can make a huge difference on how someone lives their life. A lack of financial …
Financial Services
Live from the Citizens Cheer Zone
Citizens entered the New York City metro market in 2022, through an acquisition of HSBC’s east coas…
Financial Services
Real-Time Social Opportunities
The economy has surged into a daily trending topic on social media. Across the news cycle, alarming…
Financial Services
Richer Lives
Living a rich life is about more than how much money you have stashed in your bank account. So we c…
Financial Services
The Red Desk Season 3
For many people, mortgages, home buying and personal finances are topics that can often seem intimi…