THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 16th Annual Shorty Awards Financial Services

This award honors the most effective and creative use of social media and digital by brands and organizations in the financial services industry. Banks, credit card companies, money management and financial services are eligible for this award.

See previous winners and honorees here.

Winner

Financial Services
winner
DBS TableTok
In 2023, over half of surveyed Singaporeans (55.2%) said they considered themselves financially ill…

Finalists

Financial Services
finalist
"Sound Mind" LoFi Album
As part of Sallie Mae’s mission to behave as a “student support system” – and not just a loan compa…
Financial Services
finalist
Cleo hires a Chief Spending Officer
Money is the leading cause of stress for Americans under 30, but most young people don’t know where…
Financial Services
finalist
Face of Finance
The typical image of financial success is overwhelmingly male, and AI is making this bias worse. Bu…
Financial Services
finalist
audience honor
Multiple Taylors
Capital One wanted to provide more perks and access with our Venture X travel credit card—so we par…
Financial Services
finalist
Translators
U.S. Bank was expanding in California - which is 40% Hispanic - and knew they needed to earn their …
Financial Services
finalist
Visa GetP@id
In recent years, the payments category has fragmented. New players offer consumers new ways to pay …
Financial Services
finalist
Willie Singalong
Memorable March Madness moments happen on and off the court. So we went straight to the fans on soc…

Nominees

Financial Services
'The Greatest Save' with ESPN and Synchrony Bank
How to overcome modest budgets and still show up in sports? We went to the experts to create custom…
Financial Services
Boosting the Transition to Clean Energy
With a $1.5 trillion commitment to environmental finance, Bank of America is positioning itself as …
Financial Services
Citi Travel: Way to Go
Customers have many options when booking travel. Our challenge was to get Citi cardmembers to break…
Financial Services
FIS’ #Finpact: The Power of B2B Influencer Relationships Built on Co-Created Content
In financial services, brand awareness varies greatly depending on the stakeholder and their busine…
Financial Services
HOW CHANGING ONE WORD LED TO A 400% INCREASE IN NEW ACCOUNTS
Australians love going overseas. Over 1.5 million choose to holiday abroad every year. Yet exclusiv…
Financial Services
HSBC International Global Campaign
Each year, 281 million people move abroad in search of opportunity. Yet the same financial barriers…
Financial Services
How To Invest by Julius Baer
Financial Literacy can make a huge difference on how someone lives their life. A lack of financial …
Financial Services
Live from the Citizens Cheer Zone
Citizens entered the New York City metro market in 2022, through an acquisition of HSBC’s east coas…
Financial Services
Real-Time Social Opportunities
The economy has surged into a daily trending topic on social media. Across the news cycle, alarming…
Financial Services
Richer Lives
Living a rich life is about more than how much money you have stashed in your bank account. So we c…
Financial Services
The Red Desk Season 3
For many people, mortgages, home buying and personal finances are topics that can often seem intimi…