THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Financial Services

This award honors the most effective and creative use of social media and digital by brands and organizations in the financial services industry. Banks, credit card companies, money management and financial services are eligible for this award.

See previous winners and honorees here.
"Sound Mind" LoFi Album
As part of Sallie Mae’s mission to behave as a “student support system” – and not just a loan compa…
'The Greatest Save' with ESPN and Synchrony Bank
How to overcome modest budgets and still show up in sports? We went to the experts to create custom…
Boosting the Transition to Clean Energy
With a $1.5 trillion commitment to environmental finance, Bank of America is positioning itself as …
Citi Travel: Way to Go
Customers have many options when booking travel. Our challenge was to get Citi cardmembers to break…
Cleo hires a Chief Spending Officer
Money is the leading cause of stress for Americans under 30, but most young people don’t know where…
DBS TableTok
In 2023, over half of surveyed Singaporeans (55.2%) said they considered themselves financially ill…
FIS’ #Finpact: The Power of B2B Influencer Relationships Built on Co-Created Content
In financial services, brand awareness varies greatly depending on the stakeholder and their busine…
Face of Finance
The typical image of financial success is overwhelmingly male, and AI is making this bias worse. Bu…
HOW CHANGING ONE WORD LED TO A 400% INCREASE IN NEW ACCOUNTS
Australians love going overseas. Over 1.5 million choose to holiday abroad every year. Yet exclusiv…
HSBC International Global Campaign
Each year, 281 million people move abroad in search of opportunity. Yet the same financial barriers…
How To Invest by Julius Baer
Financial Literacy can make a huge difference on how someone lives their life. A lack of financial …
Live from the Citizens Cheer Zone
Citizens entered the New York City metro market in 2022, through an acquisition of HSBC’s east coas…
Multiple Taylors
Capital One wanted to provide more perks and access with our Venture X travel credit card—so we par…
Real-Time Social Opportunities
The economy has surged into a daily trending topic on social media. Across the news cycle, alarming…
Richer Lives
Living a rich life is about more than how much money you have stashed in your bank account. So we c…
The Red Desk Season 3
For many people, mortgages, home buying and personal finances are topics that can often seem intimi…
Translators
U.S. Bank was expanding in California - which is 40% Hispanic - and knew they needed to earn their …
Visa GetP@id
In recent years, the payments category has fragmented. New players offer consumers new ways to pay …
Willie Singalong
Memorable March Madness moments happen on and off the court. So we went straight to the fans on soc…