THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
Campaign
Brand Awareness Campaign
NEW!
Campaign by Diverse-Owned Businesses
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Global Campaign
Integrated Campaign
Launch Campaign
NEW!
Local Campaign
Mobile Campaign
Multi-Platform Campaign
Rebrand Campaign
NEW!
Regional Campaign
NEW!
Social Good Campaign
Content and Media
Blog & Micro-blog
Branded Content
Branded Series
Clapback
Contest or Promotion
Data Visualization
Email
NEW!
Emojis
Filter/Lens
Hashtag
Meme & GIFs
NEW!
Micro-site
NEW!
Native Advertising
Single Post or Activation
User-Generated Content
Voice
Design
Animation
Art Direction
Brand Identity
Brand Redesign
Graphic Art
Images
Sound
NEW!
UX/UI
Visual Effects
Industry
Auto
Beauty
Business to Business
Consumer Brand
Education
Entertainment
Family and Parenting
Financial Services
Fitness, Health, & Wellness
Food & Beverage
Gaming
Government & Politics
Hospitality
Live Events
News & Media
Non-Profit
Pets & Animals
Pharma & Healthcare
Real Estate
Restaurants
Retail & E-Commerce
Social Activism
Sports
Technology
Television
Travel & Tourism
Wine, Beer & Spirits
Influencer & Celebrity Partnership
Emerging Platform Partnership
Facebook Partnership
Instagram Partnership
Multi-Platform Partnership
TikTok Partnership
Twitter Patnership
YouTube Partnership
Metaverse
Artificial Intelligence
Extended Reality
NEW!
Immersive
Interactive Content
NEW!
NFTs
NEW!
Overall Presence
Facebook Presence
Instagram Presence
Instant Message Presence
NEW!
LinkedIn Presence
Multi-Platform Presence
Other Platform Presence
NEW!
TikTok Presence
Twitter Presence
YouTube Presence
Single Platform
Facebook
Instagram
LinkedIn
Other Platform
NEW!
TikTok
Twitter
YouTube
Strategy & Engagement
Brand Partnership
NEW!
Call to Action
Chatbots
Community Management
Creative Use of Technology
Customer Service
Earned Media
NEW!
Employee Engagement
Event & Experiential
NEW!
Fundraising
Gamification
Globalization
Humor
Innovative Media Buying Strategy
NEW!
Insights & Trends
Integration with Live Television
LGBTQ Community Engagement
Localization
Micro-Influencer Strategy
Multicultural Community Engagement
Music & Dance
On a Shoestring
NEW!
Organic Promotion
Paid & Amplification
Physical and Digital Convergence
Public Service Announcement
Real Time Response
Search
NEW!
Shopping
Storytelling
Takeovers
Podcast
Art & Culture Podcast
NEW!
Branded Podcast
Comedy Podcast
NEW!
News & Politics Podcast
NEW!
Other Podcast Genres
NEW!
Podcast Mini Series
Science & Technology Podcast
NEW!
Sports & Health Podcast
NEW!
True Crime & Documentary Podcast
NEW!
Video
360 Video
Animal Video
NEW!
Comedy Video
Dance Video
NEW!
Featurette or Behind The Scenes Video
NEW!
Instructional Video
Live Event Coverage
Live Video
Long Form Video
Medium-Length Video
Product Feature Video
NEW!
Short Form Video
Stories
Unboxing Video
NEW!
Vertical Video
Video Ad
Video Series
NEW!
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Financial Services
This award honors the most effective and creative use of social media and digital by brands and organizations in the financial services industry. Banks, credit card companies, money management and financial services are eligible for this award.
See previous winners and honorees here.
Financial Services
"Let's Find a Way" Campaign
The “Let’s Find a Way” campaign is designed to spread brand awareness and build trust within new an…
Financial Services
#TurboTaxAlphorn Challenge
Troup was asked to extend the existing TurboTax Free brand campaign (Free, free, free...) into othe…
Financial Services
2021 Annual Report
United Heritage opened its doors in 1957 as Military Federal Credit Union, offering military person…
Financial Services
Ally Tip Off
We saw an opportunity to tap into a cultural moment (March Madness), in a unique and disruptive way…
Financial Services
Bank of America: 2022 World Economic Forum
For nearly a decade, Bank of America has had a presence at the World Economic Forum (WEF) in Davos,…
Financial Services
Carmichael Lynch and H&R Block: A Fair Shot
On July 1, 2021, the new NCAA Name, Image, Likeness (NIL) rule change went into effect, turning col…
Financial Services
Citi® / AAdvantage® Travel On
The pandemic compelled us to discover the vital role travel plays in creating meaningful experience…
Financial Services
Connecting American Express’ Small Business Saturday with the Next Generation of Shoppers on TikTok
American Express created the #ShopSmall Accelerator in partnership with TikTok to build on its lega…
Financial Services
Countdown to 2050: Financing a Net Zero World
The environment and society have reached a tipping point on climate change and the Paris Agreement’…
Financial Services
Credit Talk by Extra
To make the credit system more approachable, Extra (the first debit card that builds credit and ear…
Financial Services
Decision Duets
Banking with Capital One is easy…like the easiest decision in the history of decisions, easy. It’s …
Financial Services
Delta SkyMiles American Express Presents "More than a Destination: Yellowstone Travel Stories"
American Express came to Paramount looking to increase consideration for the Delta SkyMiles America…
Financial Services
Fund Yourself
After years as a private banking institution, Seattle Bank needed to introduce itself to a new grou…
Financial Services
HACKED YouTube Series
Sallie Mae wants to help students find all the free money they can to pay for their education — bef…
Financial Services
Jazz Bath
After the debut of the 2022 State Farm NFL campaign, we noticed fans couldn’t get enough of Patrick…
Financial Services
LendingTree- Linda Found a Lenda
We wanted to let people know that with LendingTree, the lenders come to you. You no longer have to …
Financial Services
LyricALLY: Creating a dope track to make financial education fun
Since 2009, the financial literacy rate in the US has plummeted, and while 36% of students have tak…
Financial Services
ME April Fool's Day Campaign: VolleyPay
ME is a bank that does things differently from the ‘big four’ Australian banks – and that includes …
Financial Services
MoreThanFair
MoreThanFair is a community of organizations dedicated to improving access to affordable and inclus…
Financial Services
Raistone: A Financial Services B2B Rebrand
In 2022, many businesses that operate in the same fintech space as Raistone were significantly impa…
Financial Services
Serial Killer Receipts
As an online accounting software provider, we recognise the importance of balancing the amazing wor…
Financial Services
She sold an NFT for over $500k. Here’s how.
Bring compelling cryptocurrency stories to life by driving awareness of builders thinking outside t…
Financial Services
U.S. Bank Shopper Cash Rewards - Your One Card For Everywhere
In 2022, consumer spending was on the rise. More in-person activities combined with higher comfort …
Financial Services
Unpacked Series
With Unpacked, J.P. Morgan aims to break down complex and newsworthy topics from across the finance…
Financial Services
Vigil Aunty
#BACKGROUND India’s digital economy has been growing rapidly. However, exploiting the lack …
Financial Services
iShares Future Baller$
Current investing culture, with talks of overnight wins in meme stocks and overnight crypto million…
Financial Services
iShares by BlackRock Social & Content Strategy
As the ETF industry continues its exponential growth, iShares stands out from the crowd—not just as…
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