THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 15th Annual Shorty Awards Financial Services

This award honors the most effective and creative use of social media and digital by brands and organizations in the financial services industry. Banks, credit card companies, money management and financial services are eligible for this award.

See previous winners and honorees here.

Winner

Financial Services
winner
Vigil Aunty
#BACKGROUND   India’s digital economy has been growing rapidly. However, exploiting the lack …

Finalists

Financial Services
finalist
gold honor
audience honor
Jazz Bath
After the debut of the 2022 State Farm NFL campaign, we noticed fans couldn’t get enough of Patrick…
Financial Services
finalist
silver honor
Carmichael Lynch and H&R Block: A Fair Shot
On July 1, 2021, the new NCAA Name, Image, Likeness (NIL) rule change went into effect, turning col…
Financial Services
finalist
bronze honor
Serial Killer Receipts
As an online accounting software provider, we recognise the importance of balancing the amazing wor…
Financial Services
finalist
#TurboTaxAlphorn Challenge
Troup was asked to extend the existing TurboTax Free brand campaign (Free, free, free...) into othe…
Financial Services
finalist
Ally Tip Off
We saw an opportunity to tap into a cultural moment (March Madness), in a unique and disruptive way…
Financial Services
finalist
Bank of America: 2022 World Economic Forum
For nearly a decade, Bank of America has had a presence at the World Economic Forum (WEF) in Davos,…
Financial Services
finalist
Citi® / AAdvantage® Travel On
The pandemic compelled us to discover the vital role travel plays in creating meaningful experience…
Financial Services
finalist
Connecting American Express’ Small Business Saturday with the Next Generation of Shoppers on TikTok
American Express created the #ShopSmall Accelerator in partnership with TikTok to build on its lega…
Financial Services
finalist
Credit Talk by Extra
To make the credit system more approachable, Extra (the first debit card that builds credit and ear…
Financial Services
finalist
Fund Yourself
After years as a private banking institution, Seattle Bank needed to introduce itself to a new grou…
Financial Services
finalist
HACKED YouTube Series
Sallie Mae wants to help students find all the free money they can to pay for their education — bef…
Financial Services
finalist
LyricALLY: Creating a dope track to make financial education fun
Since 2009, the financial literacy rate in the US has plummeted, and while 36% of students have tak…
Financial Services
finalist
ME April Fool's Day Campaign: VolleyPay
ME is a bank that does things differently from the ‘big four’ Australian banks – and that includes …
Financial Services
finalist
iShares by BlackRock Social & Content Strategy
As the ETF industry continues its exponential growth, iShares stands out from the crowd—not just as…

Nominees

Financial Services
"Let's Find a Way" Campaign
The “Let’s Find a Way” campaign is designed to spread brand awareness and build trust within new an…
Financial Services
2021 Annual Report
United Heritage opened its doors in 1957 as Military Federal Credit Union, offering military person…
Financial Services
Countdown to 2050: Financing a Net Zero World
The environment and society have reached a tipping point on climate change and the Paris Agreement’…
Financial Services
Decision Duets
Banking with Capital One is easy…like the easiest decision in the history of decisions, easy. It’s …
Financial Services
Delta SkyMiles American Express Presents "More than a Destination: Yellowstone Travel Stories"
American Express came to Paramount looking to increase consideration for the Delta SkyMiles America…
Financial Services
LendingTree- Linda Found a Lenda
We wanted to let people know that with LendingTree, the lenders come to you. You no longer have to …
Financial Services
MoreThanFair
MoreThanFair is a community of organizations dedicated to improving access to affordable and inclus…
Financial Services
Raistone: A Financial Services B2B Rebrand
In 2022, many businesses that operate in the same fintech space as Raistone were significantly impa…
Financial Services
She sold an NFT for over $500k. Here’s how.
Bring compelling cryptocurrency stories to life by driving awareness of builders thinking outside t…
Financial Services
U.S. Bank Shopper Cash Rewards - Your One Card For Everywhere
In 2022, consumer spending was on the rise. More in-person activities combined with higher comfort …
Financial Services
Unpacked Series
With Unpacked, J.P. Morgan aims to break down complex and newsworthy topics from across the finance…
Financial Services
iShares Future Baller$
Current investing culture, with talks of overnight wins in meme stocks and overnight crypto million…