THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

Financial Services

This award honors the most effective and creative use of social media and digital by brands and organizations in the financial services industry. Banks, credit card companies, money management and financial services are eligible for this award.

See previous winners and honorees here.
Financial Services
"Let's Find a Way" Campaign
The “Let’s Find a Way” campaign is designed to spread brand awareness and build trust within new an…
Financial Services
#TurboTaxAlphorn Challenge
Troup was asked to extend the existing TurboTax Free brand campaign (Free, free, free...) into othe…
Financial Services
2021 Annual Report
United Heritage opened its doors in 1957 as Military Federal Credit Union, offering military person…
Financial Services
Ally Tip Off
We saw an opportunity to tap into a cultural moment (March Madness), in a unique and disruptive way…
Financial Services
Bank of America: 2022 World Economic Forum
For nearly a decade, Bank of America has had a presence at the World Economic Forum (WEF) in Davos,…
Financial Services
Carmichael Lynch and H&R Block: A Fair Shot
On July 1, 2021, the new NCAA Name, Image, Likeness (NIL) rule change went into effect, turning col…
Financial Services
Citi® / AAdvantage® Travel On
The pandemic compelled us to discover the vital role travel plays in creating meaningful experience…
Financial Services
Connecting American Express’ Small Business Saturday with the Next Generation of Shoppers on TikTok
American Express created the #ShopSmall Accelerator in partnership with TikTok to build on its lega…
Financial Services
Countdown to 2050: Financing a Net Zero World
The environment and society have reached a tipping point on climate change and the Paris Agreement’…
Financial Services
Credit Talk by Extra
To make the credit system more approachable, Extra (the first debit card that builds credit and ear…
Financial Services
Decision Duets
Banking with Capital One is easy…like the easiest decision in the history of decisions, easy. It’s …
Financial Services
Delta SkyMiles American Express Presents "More than a Destination: Yellowstone Travel Stories"
American Express came to Paramount looking to increase consideration for the Delta SkyMiles America…
Financial Services
Fund Yourself
After years as a private banking institution, Seattle Bank needed to introduce itself to a new grou…
Financial Services
HACKED YouTube Series
Sallie Mae wants to help students find all the free money they can to pay for their education — bef…
Financial Services
Jazz Bath
After the debut of the 2022 State Farm NFL campaign, we noticed fans couldn’t get enough of Patrick…
Financial Services
LendingTree- Linda Found a Lenda
We wanted to let people know that with LendingTree, the lenders come to you. You no longer have to …
Financial Services
LyricALLY: Creating a dope track to make financial education fun
Since 2009, the financial literacy rate in the US has plummeted, and while 36% of students have tak…
Financial Services
ME April Fool's Day Campaign: VolleyPay
ME is a bank that does things differently from the ‘big four’ Australian banks – and that includes …
Financial Services
MoreThanFair
MoreThanFair is a community of organizations dedicated to improving access to affordable and inclus…
Financial Services
Raistone: A Financial Services B2B Rebrand
In 2022, many businesses that operate in the same fintech space as Raistone were significantly impa…
Financial Services
Serial Killer Receipts
As an online accounting software provider, we recognise the importance of balancing the amazing wor…
Financial Services
She sold an NFT for over $500k. Here’s how.
Bring compelling cryptocurrency stories to life by driving awareness of builders thinking outside t…
Financial Services
U.S. Bank Shopper Cash Rewards - Your One Card For Everywhere
In 2022, consumer spending was on the rise. More in-person activities combined with higher comfort …
Financial Services
Unpacked Series
With Unpacked, J.P. Morgan aims to break down complex and newsworthy topics from across the finance…
Financial Services
Vigil Aunty
#BACKGROUND   India’s digital economy has been growing rapidly. However, exploiting the lack …
Financial Services
iShares Future Baller$
Current investing culture, with talks of overnight wins in meme stocks and overnight crypto million…
Financial Services
iShares by BlackRock Social & Content Strategy
As the ETF industry continues its exponential growth, iShares stands out from the crowd—not just as…