The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 15th Annual Shorty Awards

#TurboTaxAlphorn Challenge

Finalist in Financial Services

Entered in Filter/Lens, TikTok, TikTok Presence

About this entry

Troup was asked to extend the existing TurboTax Free brand campaign (Free, free, free...) into other social and online channels. And to clearly communicate to Gen Z and Millennial simple filers that TurboTax Free Edition is, free.

Why does this entry deserve to win?

With increasing competition in the free tax filing category, TurboTax Free wanted to maintain its hold on the category. As the “older” brand, it needed to find a way to remain relevant while reminding younger filers of its leadership and superiority. 


The #TurboTaxAlphorn Challenge reached 1 billion impressions in its first weekend on TikTok, and ultimately ended with over 6 BILLION impressions. It drove 233,000 new visitor logins to And paid media of the Alphorn Challenge received 2.7 million ad clicks. 


Entrant Company / Organization Name

Troup, Intuit TurboTax


Entry Credits