THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 15th Annual Shorty Awards TikTok Presence

This award honors brand presence on TikTok. Describe how you effectively used the platform's native tools to establish your unique brand voice, foster community and drive engagement.

See previous winners and honorees here.

Winner

TikTok Presence
winner
#CirqueduSoleil TikTok Account & Livestreams
When relaunching the Cirque du Soleil TikTok account, our objective was to bridge the gaps between …

Finalists

TikTok Presence
finalist
gold honor
audience honor
Jake Gets Social
State Farm set out to reach its next generation of consumers on TikTok. Highlighting Jake from Stat…
TikTok Presence
finalist
silver honor
What's Up Tok?
Looney Tunes has been creating animated comedy mayhem for 80 years. Two years ago, Looney Tunes …
TikTok Presence
finalist
bronze honor
Building Community & Establishing Authority with the NoGood Brand
The primary objective of our NoGood TikTok was to increase NoGood’s brand awareness and further est…
TikTok Presence
finalist
#BlueManGroup & The TikTok Community
Creative, obscure, perplexing, blue – these are the things that often pop up when one thinks of Blu…
TikTok Presence
finalist
AARP TikTok Channel
How do you enhance perceptions of your brand and establish a connection with a generation that has …
TikTok Presence
finalist
Comedy Central TikTok
Comedy Central's TikTok is a digital hub for groundbreaking comedy, with a focus on engaging a Gen …
TikTok Presence
finalist
Food Network - Instagram & Tiktok
Food Network’s social platforms are another key touch point for fans to interact and engage with a …
TikTok Presence
finalist
HEYCALACADEMY TIKTOK
Can we make mollusk byssal-threads interesting? Can we offer you relevant skincare tips from a 90-y…
TikTok Presence
finalist
Insider
At Insider our overall goal is to meet the audience where they are. Our goal on TikTok is to cultiv…
TikTok Presence
finalist
Overtime: Next Generation Sports Account Dominating TikTok
Overtime set out to capture the hearts and minds of the under-35 audience on TikTok. At the time th…
TikTok Presence
finalist
The 130-Year-Old on TikTok
The Norwegian Sea Rescue Society is a nationwide humanitarian association whose purpose is to save …
TikTok Presence
finalist
TheSoul Publishing
Launched in 2016, TheSoul Publishing has been at the forefront of the short-form video industry sin…
TikTok Presence
finalist
Too Faced TikTok
As one of the leading beauty category early adopters of social media and tech, the Too Faced object…
TikTok Presence
finalist
Yellowstone TikTok
Going into Yellowstone season 5, we were laser focused on bringing more fans and viewers into the Y…

Nominees

TikTok Presence
#TurboTaxAlphorn Challenge
Troup was asked to extend the existing TurboTax Free brand campaign (Free, free, free...) into othe…
TikTok Presence
@elfyeah TikTok Brand Channel
TikTok Presence
Abuela Approved Content Series
To capitalize on the growing success of the El Pollo Loco TikTok channel and continue deepening rel…
TikTok Presence
Behr Paint Company 'To DIY For' Campaign
Behr Paint has, over the years, positioned itself as a DIY coach, motivating consumers to overcome …
TikTok Presence
Bomb Pop x GALE: #AFlavorForEveryYou TikTok
Going into the summer of 2022, Bomb Pop had a challenge — teens and tweens knew our iconic Red, Whi…
TikTok Presence
Christie's Tik Tok Presence
To leverage TikTok as a high growth potential channel to grow brand equity with a new demographic &…
TikTok Presence
Fender TikTok Tugs at the Guitar Strings Of Gen Z
When the pandemic shuttered live music, legacy guitar brand Fender needed to adapt quickly to the n…
TikTok Presence
Finding 1M TikTok Followers Through Togetherness
TikTok erupted during the pandemic. With the global population confined to homes, many took to the …
TikTok Presence
Human Rights Watch TikTok
We hope to join the conversation with our own perspective and expertise to promote the ideals of hu…
TikTok Presence
IGN TikTok
As a 25-year-old brand, IGN is ancient in Internet terms, but you wouldn’t know it looking at our T…
TikTok Presence
IPSY TikTok
We inspire everyone to express their unique beauty, one viral video at a time. Whether you’re a mak…
TikTok Presence
Jeans and Gen Z: The Perfect Pair
Levi's faced a unique problem heading into the 2020's. They were a legacy brand that everyone knew,…
TikTok Presence
Laugh Track – Prime Video Comedy
The Set-Up: With Prime Video’s subscriber base and slate of Original programming growing, the servi…
TikTok Presence
NBC News TikTok
NBC News had a big initiative for TikTok in 2022: to grow young audience by being a trusted voice o…
TikTok Presence
Overwatch 2
In 2016, Overwatch cut through the haze of cynical military shooters and reductive deathmatch with …
TikTok Presence
POV: you’re in the AWIT program
The year 2022 was the first year that companies were returning to the office, while the constructio…
TikTok Presence
Paramount+ | Always On
In launching the TikTok strategy the objective was to create an engaged community within an ever-gr…
TikTok Presence
Rascal + Friends - TikTok Strategy
Rascal + Friends social and digital strategy has been integral to their mission to become a key pla…
TikTok Presence
Teen Wolf TikTok
TikTok did not exist when Teen Wolf the series aired on MTV, and it was time to launch the account …
TikTok Presence
The Paul Frank Renaissance
Paul Frank is an iconic pop culture and lifestyle brand that was all about child-like fun and humor…
TikTok Presence
The Radio City Rockettes TikTok
The Radio City Rockettes, the iconic precision dance company, have brought joy to millions of fans …
TikTok Presence
Ty Gimme Beanie on TikTok
Before our effort began, Ty had nostalgic, ravenous fans and an ability to sell well to parents of …