THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

Of The Year

Commercial Creator of the Year Dual-Format Creator of the Year Large Agency of the Year Large Brand of the Year Large Non-Profit of the Year Mid-Sized Agency of the Year News Creator of the Year Site of the Year Small Agency of the Year Studio of the Year

From the 14th Annual Shorty Awards Overall TikTok Presence

This award honors brand presence on TikTok. Describe how your brand, agency or organization effectively used the platform's native tools to establish your unique brand voice, foster community and drive engagement.

See previous winners and honorees here.

Winner

TikTok Presence
winner
audience honor
Duolingo TikTok Channel
At the very center of Duolingo's TikTok strategy is the goal of entertaining, versus promoting or m…

Finalists

TikTok Presence
finalist
bronze honor
#FaceOffChallenge
The objective was to promote the new song ‘Face Off’ by TechN9ne, featuring Joey Cool, King Iso and…
TikTok Presence
finalist
bronze honor
Launching @Lenovo on TikTok
Lenovo joined TikTok in January 2021 working with both TikTok creators and employee creators. Our g…
TikTok Presence
finalist
#BombPopAwards on TikTok
Frozen novelty treats are a crowded, competitive, and evolving +$4.9B annual segment, dominated by …
TikTok Presence
finalist
#TargetTok - No list, just ✨vibes✨
TargetTok was launched with the ambition to reach younger audiences that are consuming content i…
TikTok Presence
finalist
NowThis
NowThis has a singular mission: to make news engaging and relevant for young adults by humanizing o…
TikTok Presence
finalist
Stuffed People
In June 2021, Little Caesars was launching the Pepperoni Stuffed Crust pizza, the latest demonstrat…
TikTok Presence
finalist
TheSoul Publishing on TikTok
TheSoul Publishing is a digital media studio specializing in creating fun and highly shareable vide…

Nominees

TikTok Presence
Impossible Science
How do you encourage today’s youth to be curious and inspire wonder, specifically in the fields of …
TikTok Presence
Insider on TikTok
Insider’s goal on TikTok is to build an audience and high engagement rate through the use of educat…
TikTok Presence
MGM Studios TikTok
The MGM Studios TikTok page was one of the first entertainment studio brands to break into the plat…
TikTok Presence
Sing 2
The highly anticipated second edition of the 2016 box office hit, Sing, announced it would make its…
TikTok Presence
The Points Guy UK
YOUTUBE The Points Guy UK YouTube channel is designed with the goal of entertaining, educating, …
TikTok Presence
The Spruce TikTok
The Spruce is one of the top 10 largest lifestyle properties online, dedicated to offering practica…
TikTok Presence
Too Faced: A First Adopter and Leading Beauty Brand on TikTok
Our objective with the Too Faced TikTok channel is to connect with key Gen Z and Millennial consume…
TikTok Presence
WWE TikTok
Although WWE surpassed 1 billion social media followers in 2019, there was still uncharted territor…
TikTok Presence
‘How to Zoom’ TikTok Campaign:
Our content strategy and objectives are built around educating, celebrating & inspiring our custome…