THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

From the 13th Annual Shorty Awards Best Overall TikTok Presence

This award honors the best brand presence on TikTok. Unlike Best use of TikTok, this award honors year-round presence.

See previous winners and honorees here.

Nominees

finalist
#BestThingSince
In 2020, America’s most famous carryout-only pizza brand, known for their delightfully wacky commer…
90 Day Fiance and Beyond: Nourishing the Social Audience
For TLC, one of our primary objectives is to find out the audience on new social platforms and nour…
Comedy Central TikTok
Comedy Central aims to expand our brand’s reach and relevance – particularly among Gen-Z comedy fan…
finalist
gold honor
Flighthouse - Most Followed Brand on TikTok
Flighthouse started out in 2015 when CEO Jacob Pace discovered a musical.ly (now TikTok) account wi…
Kaja's Explosive Growth on TikTok in 2020
The team initially set out to test & learn on the platform without initial goals for followers or e…
MTV's Jersey Shore TikTok
The Official Jersey Shore TikTok account was created to expand the presence of our IP on social med…
Nickelodeon TikTok
TikTok is the fastest growing content destination, especially for GenZ, which is Nickelodeon’s core…
finalist
Overtime: The #1 Sports Account Dominating TikTok
Overtime set out to capture the hearts and minds of the under-35 audience on TikTok. At the time th…
San Diego Zoo TikTok
The San Diego Zoo pounced onto TikTok to engage its diverse audience with educational and fun anima…
finalist
audience honor
Totino’s Brings the Weird to TikTok
At the start of 2020, Totino’s didn’t have a presence on TikTok. And while we’ve grown an engaged f…
VH1's RuPaul's Drag Race S12 RuVeal
Ultimately our goal was to harness the uniquely interactive power of Twitter to create a memorable …
VH1's RuPaul’s Drag Race Season 12
The resurgence of shortform content and its dominance in the social landscape is largely, if not wh…
finalist
WWE TikTok
Although WWE surpassed 1 billion social media followers in 2019, there was still uncharted territor…
Waste-Ed
We’re sowing the seeds of sustainability by creating and sharing inspiring, purpose-driven and solu…
winner
e.l.f. Cosmetics' Innovation on TikTok
In 2018, e.l.f.’s sales plateaued. So in 2019, they went back to their digital-native roots and sta…