THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 13th Annual Shorty Awards Best Overall TikTok Presence

This award honors the best brand presence on TikTok. Unlike Best use of TikTok, this award honors year-round presence.

See previous winners and honorees here.

Winner

TikTok Presence
winner
e.l.f. Cosmetics' Innovation on TikTok
In 2018, e.l.f.’s sales plateaued. So in 2019, they went back to their digital-native roots and sta…

Finalists

TikTok Presence
finalist
gold honor
Flighthouse - Most Followed Brand on TikTok
Flighthouse started out in 2015 when CEO Jacob Pace discovered a musical.ly (now TikTok) account wi…
TikTok Presence
finalist
#BestThingSince
In 2020, America’s most famous carryout-only pizza brand, known for their delightfully wacky commer…
TikTok Presence
finalist
Overtime: The #1 Sports Account Dominating TikTok
Overtime set out to capture the hearts and minds of the under-35 audience on TikTok. At the time th…
TikTok Presence
finalist
audience honor
Totino’s Brings the Weird to TikTok
At the start of 2020, Totino’s didn’t have a presence on TikTok. And while we’ve grown an engaged f…
TikTok Presence
finalist
WWE TikTok
Although WWE surpassed 1 billion social media followers in 2019, there was still uncharted territor…

Nominees

TikTok Presence
90 Day Fiance and Beyond: Nourishing the Social Audience
For TLC, one of our primary objectives is to find out the audience on new social platforms and nour…
TikTok Presence
Comedy Central TikTok
Comedy Central aims to expand our brand’s reach and relevance – particularly among Gen-Z comedy fan…
TikTok Presence
Kaja's Explosive Growth on TikTok in 2020
The team initially set out to test & learn on the platform without initial goals for followers or e…
TikTok Presence
MTV's Jersey Shore TikTok
The Official Jersey Shore TikTok account was created to expand the presence of our IP on social med…
TikTok Presence
Nickelodeon TikTok
TikTok is the fastest growing content destination, especially for GenZ, which is Nickelodeon’s core…
TikTok Presence
San Diego Zoo TikTok
The San Diego Zoo pounced onto TikTok to engage its diverse audience with educational and fun anima…
TikTok Presence
VH1's RuPaul's Drag Race S12 RuVeal
Ultimately our goal was to harness the uniquely interactive power of Twitter to create a memorable …
TikTok Presence
VH1's RuPaul’s Drag Race Season 12
The resurgence of shortform content and its dominance in the social landscape is largely, if not wh…
TikTok Presence
Waste-Ed
We’re sowing the seeds of sustainability by creating and sharing inspiring, purpose-driven and solu…