THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad

From the 13th Annual Shorty Awards Best Overall TikTok Presence

This award honors the best brand presence on TikTok. Unlike Best use of TikTok, this award honors year-round presence.

See previous winners and honorees here.

Winner

TikTok Presence
winner
e.l.f. Cosmetics' Innovation on TikTok
In 2018, e.l.f.’s sales plateaued. So in 2019, they went back to their digital-native roots and sta…

Finalists

TikTok Presence
finalist
gold honor
Flighthouse - Most Followed Brand on TikTok
Flighthouse started out in 2015 when CEO Jacob Pace discovered a musical.ly (now TikTok) account wi…
TikTok Presence
finalist
#BestThingSince
In 2020, America’s most famous carryout-only pizza brand, known for their delightfully wacky commer…
TikTok Presence
finalist
Overtime: The #1 Sports Account Dominating TikTok
Overtime set out to capture the hearts and minds of the under-35 audience on TikTok. At the time th…
TikTok Presence
finalist
audience honor
Totino’s Brings the Weird to TikTok
At the start of 2020, Totino’s didn’t have a presence on TikTok. And while we’ve grown an engaged f…
TikTok Presence
finalist
WWE TikTok
Although WWE surpassed 1 billion social media followers in 2019, there was still uncharted territor…

Nominees

TikTok Presence
finalist
#BestThingSince
In 2020, America’s most famous carryout-only pizza brand, known for their delightfully wacky commer…
TikTok Presence
90 Day Fiance and Beyond: Nourishing the Social Audience
For TLC, one of our primary objectives is to find out the audience on new social platforms and nour…
TikTok Presence
Comedy Central TikTok
Comedy Central aims to expand our brand’s reach and relevance – particularly among Gen-Z comedy fan…
TikTok Presence
finalist
gold honor
Flighthouse - Most Followed Brand on TikTok
Flighthouse started out in 2015 when CEO Jacob Pace discovered a musical.ly (now TikTok) account wi…
TikTok Presence
Kaja's Explosive Growth on TikTok in 2020
The team initially set out to test & learn on the platform without initial goals for followers or e…
TikTok Presence
MTV's Jersey Shore TikTok
The Official Jersey Shore TikTok account was created to expand the presence of our IP on social med…
TikTok Presence
Nickelodeon TikTok
TikTok is the fastest growing content destination, especially for GenZ, which is Nickelodeon’s core…
TikTok Presence
finalist
Overtime: The #1 Sports Account Dominating TikTok
Overtime set out to capture the hearts and minds of the under-35 audience on TikTok. At the time th…
TikTok Presence
San Diego Zoo TikTok
The San Diego Zoo pounced onto TikTok to engage its diverse audience with educational and fun anima…
TikTok Presence
finalist
audience honor
Totino’s Brings the Weird to TikTok
At the start of 2020, Totino’s didn’t have a presence on TikTok. And while we’ve grown an engaged f…
TikTok Presence
VH1's RuPaul's Drag Race S12 RuVeal
Ultimately our goal was to harness the uniquely interactive power of Twitter to create a memorable …
TikTok Presence
VH1's RuPaul’s Drag Race Season 12
The resurgence of shortform content and its dominance in the social landscape is largely, if not wh…
TikTok Presence
finalist
WWE TikTok
Although WWE surpassed 1 billion social media followers in 2019, there was still uncharted territor…
TikTok Presence
Waste-Ed
We’re sowing the seeds of sustainability by creating and sharing inspiring, purpose-driven and solu…
TikTok Presence
winner
e.l.f. Cosmetics' Innovation on TikTok
In 2018, e.l.f.’s sales plateaued. So in 2019, they went back to their digital-native roots and sta…