THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign NEW! Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign NEW! Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Humanitarian Aid Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative NEW! Public Health Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Restaurants Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms NEW! TikTok Twitter YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality NEW! Gaming NEW! Images NEW! Interactive Content NEW! Live Streaming Long Form Video Micro-site or Blog NEW! Podcast Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology CTV/OTT NEW! Data & Insights NEW! Employee Engagement Event & Experiential NEW! Fundraising Strategy Generative AI NEW! Micro-Influencer Strategy Paid Media PSA Real Time Response Single Post Social Commerce NEW! Storytelling User Generated Content

From the 13th Annual Shorty Awards Best Overall TikTok Presence

This award honors the best brand presence on TikTok. Unlike Best use of TikTok, this award honors year-round presence.

See previous winners and honorees here.

Winner

TikTok Presence
winner
e.l.f. Cosmetics' Innovation on TikTok
In 2018, e.l.f.’s sales plateaued. So in 2019, they went back to their digital-native roots and sta…

Finalists

TikTok Presence
finalist
gold honor
Flighthouse - Most Followed Brand on TikTok
Flighthouse started out in 2015 when CEO Jacob Pace discovered a musical.ly (now TikTok) account wi…
TikTok Presence
finalist
#BestThingSince
In 2020, America’s most famous carryout-only pizza brand, known for their delightfully wacky commer…
TikTok Presence
finalist
Overtime: The #1 Sports Account Dominating TikTok
Overtime set out to capture the hearts and minds of the under-35 audience on TikTok. At the time th…
TikTok Presence
finalist
audience honor
Totino’s Brings the Weird to TikTok
At the start of 2020, Totino’s didn’t have a presence on TikTok. And while we’ve grown an engaged f…
TikTok Presence
finalist
WWE TikTok
Although WWE surpassed 1 billion social media followers in 2019, there was still uncharted territor…

Nominees

TikTok Presence
finalist
#BestThingSince
In 2020, America’s most famous carryout-only pizza brand, known for their delightfully wacky commer…
TikTok Presence
90 Day Fiance and Beyond: Nourishing the Social Audience
For TLC, one of our primary objectives is to find out the audience on new social platforms and nour…
TikTok Presence
Comedy Central TikTok
Comedy Central aims to expand our brand’s reach and relevance – particularly among Gen-Z comedy fan…
TikTok Presence
finalist
gold honor
Flighthouse - Most Followed Brand on TikTok
Flighthouse started out in 2015 when CEO Jacob Pace discovered a musical.ly (now TikTok) account wi…
TikTok Presence
Kaja's Explosive Growth on TikTok in 2020
The team initially set out to test & learn on the platform without initial goals for followers or e…
TikTok Presence
MTV's Jersey Shore TikTok
The Official Jersey Shore TikTok account was created to expand the presence of our IP on social med…
TikTok Presence
Nickelodeon TikTok
TikTok is the fastest growing content destination, especially for GenZ, which is Nickelodeon’s core…
TikTok Presence
finalist
Overtime: The #1 Sports Account Dominating TikTok
Overtime set out to capture the hearts and minds of the under-35 audience on TikTok. At the time th…
TikTok Presence
San Diego Zoo TikTok
The San Diego Zoo pounced onto TikTok to engage its diverse audience with educational and fun anima…
TikTok Presence
finalist
audience honor
Totino’s Brings the Weird to TikTok
At the start of 2020, Totino’s didn’t have a presence on TikTok. And while we’ve grown an engaged f…
TikTok Presence
VH1's RuPaul's Drag Race S12 RuVeal
Ultimately our goal was to harness the uniquely interactive power of Twitter to create a memorable …
TikTok Presence
VH1's RuPaul’s Drag Race Season 12
The resurgence of shortform content and its dominance in the social landscape is largely, if not wh…
TikTok Presence
finalist
WWE TikTok
Although WWE surpassed 1 billion social media followers in 2019, there was still uncharted territor…
TikTok Presence
Waste-Ed
We’re sowing the seeds of sustainability by creating and sharing inspiring, purpose-driven and solu…
TikTok Presence
winner
e.l.f. Cosmetics' Innovation on TikTok
In 2018, e.l.f.’s sales plateaued. So in 2019, they went back to their digital-native roots and sta…