12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best Overall TikTok Presence

This award honors the best brand presence on TikTok. Unlike Best use of TikTok, this award honors year-round presence.

Finalists

finalist
@MTV
MTV’s TikTok account is a must-follow with its hilarious and pop culture-centered combination of original content franchises, hashtag challenges, tentpole exclusives, MTV show clips, and strategic talent collaborations.
finalist
Benny the Bull
At the Chicago Bulls, one of our strategic priorities is to grow the next generation of fans while building affinity towards the Bulls brand. Given the large, young demographic on TikTok, the platform was uniquely positioned to help us accomplish these goals. There was one problem: how do we introduce our brand onto the platform in a way that i…
finalist
Chipotle Mexican Grill Takes Over TikTok
The objective was simple, drive interest in digital ordering via the Chipotle app and website among Gen Z consumers. Along with Millennials, Gen Z forms nearly half of Chipotle’s customer base. For Chipotle, engaging young people through its app and delivery platform is crucial. Research from The NPD Group found that Gen Z delivery orders are e…
finalist
Fenty Beauty on TikTok
Fenty Beauty joined TikTok early as a legacy brand as one of the first brands to enter the platform in 2017.  In 2019, we wanted to challenge ourselves to further increase Fenty Beauty's brand awareness within the TikTok community by ramping up postings in an attempt to create as much organic viral content as possible.   
finalist
Nickelodeon TikTok
TikTok is the fastest growing content destination, especially for GenZ, which is Nickelodeon’s core audience. By posting comedic scenelifts, hashtag challenges, in-app edits and original content with talent, Nickelodeon aims to be a must follow for all GenZ users.
finalist
Seeker on Tik Tok
Seeker is the #1 science brand on mobile in the U.S. [Nielsen DCR, December 2019]. Seeker explains every aspect of our world through a lens of science, inspiring a new generation of curious minds who want to know how today’s discoveries in science, math, engineering and technology are impacting our lives and shaping our future. With Seeker’s TikTo…
finalist
WWE on TikTok
Although WWE surpassed 1 billion social media followers in 2019, there was still uncharted territory and untapped engagement for WWE in the social media space. Enter TikTok, the fastest growing social-media platform in the world, which had also just celebrated its own 1 billion milestone, in total app downloads. By launching its TikTok profile,…

Nominees

2019 MTV EMA
MTV International’s MTV EMA is one of the biggest global music events of the year, celebrating the hottest artists from around the world. Broadcasted live in 180 countries, the 2019 show took place in Seville, Spain. Our goal for this campaign was twofold. We partnered with TikTok to launch the #MTVEMAVideo Challenge and reach our content-creation-obsess…
Complex
Complex, part of Complex Networks, champions the people, brands and new trends you need to know now (and will obsess over next) and builds consumer universes around them. It is what a modern entertainment company looks like and what others have followed since its 2002 inception. One of Complex’s core values is being in tune with its audience, and the brand’…
Philadelphia Eagles TikTok
New to the TikTok platform in September 2019, the Eagles are currently No. 1 in the NFL on TikTok in views and No. 2 in the NFL on TikTok in followers and engagement. We gained over 620,000 followers on this new account in a single season. When creating our @PhiladelphiaEagles TikTok account, we knew this would be an opportunity to connect with a younger au…
TORO | Texans Mascot
NFL studies show that kids choose their favorite team by age six. Knowing that, the Houston Texans organization created a friendly, adoraBULL blue bull mascot named TORO, who quickly became an imperative aspect of the Texans starting day one in 2002. The Texans utilize TORO’s character as one that can connect with that younger demographic, showing the…
The NFL on TikTok
With the NFL looking to reach younger fans, partnering with TikTok was a natural step, but the unique nature of the platform – and its hard-to-reach Gen Z audience – presented a challenge. In surveying the landscape, we didn’t feel that any sports brand had yet approached TikTok properly. Most had used TikTok as merely an opportunity to add music to h…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.