THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting NEW! Data Visualization Email & Newsletter Filter/Lens Hashtag Meme, GIF, & Emojis Micro-Site Single Post or Activation User-Generated Content

Design

Animation Art Direction Brand Identity Brand Redesign Generative AI NEW! Graphic Art Images Sound & Music UX/UI Visual Effects Website/App NEW!

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance NEW! Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality Immersive Interactive Content NFTs

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Podcast

Art & Culture Podcast Branded Podcast Comedy Podcast Health & Wellness Podcast NEW! Lifestyle & Entertainment Podcast NEW! News & Politics Podcast Other Podcast Genres Podcast Mini Series Science & Technology Podcast Sports Podcast True Crime & Documentary Podcast

Single Platform

Facebook Instagram LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT NEW! Customer Experience Earned Media Employee Engagement Event & Experiential Gamification Humor Innovative Media Buying Strategy Insights & Trends Integration with Live Television LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Dance Video Documentary NEW! Featurette or Behind The Scenes Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Music Video NEW! Product Feature Video Short Form Video Stories Unboxing Video Vertical Video Video Ad Video Series

From the 12th Annual Shorty Awards Best Overall TikTok Presence

This award honors the best brand presence on TikTok. Unlike Best use of TikTok, this award honors year-round presence.

Winners

TikTok Presence
winner
Chipotle Mexican Grill Takes Over TikTok
The objective was simple, drive interest in digital ordering via the Chipotle app and website among…
TikTok Presence
winner
Seeker on Tik Tok
Seeker is the #1 science brand on mobile in the U.S. [Nielsen DCR, December 2019]. Seeker explains …

Finalists

TikTok Presence
finalist
@MTV
MTV’s TikTok account is a must-follow with its hilarious and pop culture-centered combination of or…
TikTok Presence
finalist
Benny the Bull
At the Chicago Bulls, one of our strategic priorities is to grow the next generation of fans while …
TikTok Presence
finalist
Fenty Beauty on TikTok
Fenty Beauty joined TikTok early as a legacy brand as one of the first brands to enter the platform…
TikTok Presence
finalist
audience honor
Nickelodeon TikTok
TikTok is the fastest growing content destination, especially for GenZ, which is Nickelodeon’s core…
TikTok Presence
finalist
WWE on TikTok
Although WWE surpassed 1 billion social media followers in 2019, there was still uncharted territor…

Nominees

TikTok Presence
2019 MTV EMA
MTV International’s MTV EMA is one of the biggest global music events of the year, celebrating the …
TikTok Presence
Complex
Complex, part of Complex Networks, champions the people, brands and new trends you need to know now…
TikTok Presence
Philadelphia Eagles TikTok
New to the TikTok platform in September 2019, the Eagles are currently No. 1 in the NFL on TikTok i…
TikTok Presence
TORO | Texans Mascot
NFL studies show that kids choose their favorite team by age six. Knowing that, the Houston Texa…
TikTok Presence
The NFL on TikTok
With the NFL looking to reach younger fans, partnering with TikTok was a natural step, but the uniq…