THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 12th Annual Shorty Awards Best Overall TikTok Presence

This award honors the best brand presence on TikTok. Unlike Best use of TikTok, this award honors year-round presence.

Winners

TikTok Presence
winner
Chipotle Mexican Grill Takes Over TikTok
The objective was simple, drive interest in digital ordering via the Chipotle app and website among…
TikTok Presence
winner
Seeker on Tik Tok
Seeker is the #1 science brand on mobile in the U.S. [Nielsen DCR, December 2019]. Seeker explains …

Finalists

TikTok Presence
finalist
@MTV
MTV’s TikTok account is a must-follow with its hilarious and pop culture-centered combination of or…
TikTok Presence
finalist
Benny the Bull
At the Chicago Bulls, one of our strategic priorities is to grow the next generation of fans while …
TikTok Presence
finalist
Fenty Beauty on TikTok
Fenty Beauty joined TikTok early as a legacy brand as one of the first brands to enter the platform…
TikTok Presence
finalist
audience honor
Nickelodeon TikTok
TikTok is the fastest growing content destination, especially for GenZ, which is Nickelodeon’s core…
TikTok Presence
finalist
WWE on TikTok
Although WWE surpassed 1 billion social media followers in 2019, there was still uncharted territor…

Nominees

TikTok Presence
2019 MTV EMA
MTV International’s MTV EMA is one of the biggest global music events of the year, celebrating the …
TikTok Presence
finalist
@MTV
MTV’s TikTok account is a must-follow with its hilarious and pop culture-centered combination of or…
TikTok Presence
finalist
Benny the Bull
At the Chicago Bulls, one of our strategic priorities is to grow the next generation of fans while …
TikTok Presence
winner
Chipotle Mexican Grill Takes Over TikTok
The objective was simple, drive interest in digital ordering via the Chipotle app and website among…
TikTok Presence
Complex
Complex, part of Complex Networks, champions the people, brands and new trends you need to know now…
TikTok Presence
finalist
Fenty Beauty on TikTok
Fenty Beauty joined TikTok early as a legacy brand as one of the first brands to enter the platform…
TikTok Presence
finalist
audience honor
Nickelodeon TikTok
TikTok is the fastest growing content destination, especially for GenZ, which is Nickelodeon’s core…
TikTok Presence
Philadelphia Eagles TikTok
New to the TikTok platform in September 2019, the Eagles are currently No. 1 in the NFL on TikTok i…
TikTok Presence
winner
Seeker on Tik Tok
Seeker is the #1 science brand on mobile in the U.S. [Nielsen DCR, December 2019]. Seeker explains …
TikTok Presence
TORO | Texans Mascot
NFL studies show that kids choose their favorite team by age six. Knowing that, the Houston Texa…
TikTok Presence
The NFL on TikTok
With the NFL looking to reach younger fans, partnering with TikTok was a natural step, but the uniq…
TikTok Presence
finalist
WWE on TikTok
Although WWE surpassed 1 billion social media followers in 2019, there was still uncharted territor…