ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 12th Annual Shorty Awards Best Overall TikTok Presence

This award honors the best brand presence on TikTok. Unlike Best use of TikTok, this award honors year-round presence.

Finalists

finalist
@MTV
MTV’s TikTok account is a must-follow with its hilarious and pop culture-centered combination of original content franchises, hashtag challenges, tentpole exclusives, MTV show clips, and strategic talent collaborations.
finalist
Benny the Bull
At the Chicago Bulls, one of our strategic priorities is to grow the next generation of fans while building affinity towards the Bulls brand. Given the large, young demographic on TikTok, the platform was uniquely positioned to help us accomplish these goals. There was one problem: how do we introduce our brand onto the platform in a way that i…
finalist
Fenty Beauty on TikTok
Fenty Beauty joined TikTok early as a legacy brand as one of the first brands to enter the platform in 2017.  In 2019, we wanted to challenge ourselves to further increase Fenty Beauty's brand awareness within the TikTok community by ramping up postings in an attempt to create as much organic viral content as possible.   
finalist
audience
Nickelodeon TikTok
TikTok is the fastest growing content destination, especially for GenZ, which is Nickelodeon’s core audience. By posting comedic scenelifts, hashtag challenges, in-app edits and original content with talent, Nickelodeon aims to be a must follow for all GenZ users.
finalist
WWE on TikTok
Although WWE surpassed 1 billion social media followers in 2019, there was still uncharted territory and untapped engagement for WWE in the social media space. Enter TikTok, the fastest growing social-media platform in the world, which had also just celebrated its own 1 billion milestone, in total app downloads. By launching its TikTok profile,…

Nominees

2019 MTV EMA
MTV International’s MTV EMA is one of the biggest global music events of the year, celebrating the hottest artists from around the world. Broadcasted live in 180 countries, the 2019 show took place in Seville, Spain. Our goal for this campaign was twofold. We partnered with TikTok to launch the #MTVEMAVideo Challenge and reach our content-creation-obsess…
Complex
Complex, part of Complex Networks, champions the people, brands and new trends you need to know now (and will obsess over next) and builds consumer universes around them. It is what a modern entertainment company looks like and what others have followed since its 2002 inception. One of Complex’s core values is being in tune with its audience, and the brand’…
Philadelphia Eagles TikTok
New to the TikTok platform in September 2019, the Eagles are currently No. 1 in the NFL on TikTok in views and No. 2 in the NFL on TikTok in followers and engagement. We gained over 620,000 followers on this new account in a single season. When creating our @PhiladelphiaEagles TikTok account, we knew this would be an opportunity to connect with a younger au…
TORO | Texans Mascot
NFL studies show that kids choose their favorite team by age six. Knowing that, the Houston Texans organization created a friendly, adoraBULL blue bull mascot named TORO, who quickly became an imperative aspect of the Texans starting day one in 2002. The Texans utilize TORO’s character as one that can connect with that younger demographic, showing the…
The NFL on TikTok
With the NFL looking to reach younger fans, partnering with TikTok was a natural step, but the unique nature of the platform – and its hard-to-reach Gen Z audience – presented a challenge. In surveying the landscape, we didn’t feel that any sports brand had yet approached TikTok properly. Most had used TikTok as merely an opportunity to add music to h…