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13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The early deadline is on December 3rd, 2020.

From the 12th Annual Shorty Awards

WWE on TikTok

Finalist in TikTok Presence

About this entry

Although WWE surpassed 1 billion social media followers in 2019, there was still uncharted territory and untapped engagement for WWE in the social media space. Enter TikTok, the fastest growing social-media platform in the world, which had also just celebrated its own 1 billion milestone, in total app downloads.

By launching its TikTok profile, WWE looked to extend its position as a global leader on social media, but more importantly, empower young fans to create and interact with WWE content in fresh and exciting ways.

Beyond establishing its presence in the community, WWE also kicked off an official partnership with TikTok that granted users access to entrance theme music for more than 30 Superstars and Hall of Famers. In doing so, WWE enabled the TikTok community to make shareable videos tied to sports-entertainment in a medium that is both fun and unconventional.

Why does this entry deserve to win?

WWE launched its TikTok profile on Dec. 13, 2019, heading into the weekend of the TLC: Tables, Ladders & Chairs pay-per-view. As the buzz grew around one of WWE’s most anticipated events of the year, it was a perfect time to make a splash with the announcement and WWE’s first TikTok featuring “The Boss” Sasha Banks, who made a quick transformation from street clothes to her Superstar ring gear for the big reveal.

In coordination with WWE’s TikTok profile going live, over 30 Superstar entrance themes were immediately made available to users, including “Stone Cold” Steve Austin, The Undertaker, Ultimate Warrior, Becky Lynch, John Cena and Sasha Banks, among others. WWE’s original music was integrated into TikTok’s vast content library, providing fans a new means of engaging with their favorite Superstars. 

Mixing up classic moments, in-ring highlights and amusing backstage skits, it hasn’t taken long for WWE to hit its stride on the TikTok platform. WWE’s daily content blends popular music and matches the playful tone necessary to succeed. WWE also leverages emerging TikTok trends, creative video edits and surprise Superstar appearances — like Kofi Kingston, Drew McIntyre and Alexa Bliss — to keep viewers coming back for more.

Results

Media

Video for WWE on TikTok

Produced by

WWE

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the 13th annual shorty awards for brands and organizations is open for entries! early deadline on dec 3rd, 2020.