WINNERS WILL BE ANNOUNCED AT THE DIGITAL CEREMONY ON MAY 3RD! SUBSCRIBE TO WATCH!

12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

@MTV

Finalist in TikTok Presence

Objective

MTV’s TikTok account is a must-follow with its hilarious and pop culture-centered combination of original content franchises, hashtag challenges, tentpole exclusives, MTV show clips, and strategic talent collaborations.

Strategy

From original content to capitalizing on trends to collaborating with TikTok’s top creators, MTV is always thinking about how to seamlessly weave music and pop culture into our TikTok content organically. Every day, we dive head first into the thriving internet culture and trends through social listening. What is it our audience is excited about today? We’ve seen our biggest successes by giving our followers more of what they want. When we spotted Charli D’Amelio at Jingle Ball, we asked her to show us her viral Renegade dance in a red carpet setting, which then became our most viewed TikTok of all time. With over 25.6M views and counting, it was a great combination of supporting MTV’s music initiative, capitalizing on a viral TikTok trend and showing our followers a fan favorite in a new light.

Results

MTV continues to be a cutting edge brand on the TikTok platform, growing to 3.5M followers, 26.7M overall likes, and averaging over 3M views per week. By partnering with TikTok to create custom hashtag challenges surrounding our annual tentpole events, we encouraged our followers become a part of the action. 

 

#CosplaySZN at the MTV Movie & TV Awards:

We created the #CosplaySZN, encouraging fans to share their own transformations from TikTok users into movie and TV royalty through make up, costumes or in-app visual effects. With over 130.3M views, talented TikTok users showed off their incredible cosplay skills.

 

#VMAUnlocked at the MTV Video Music Awards:

#VMAUnlocked encouraged users to use a custom special effect to show us what silly and trendy awards they would unlock if they were nominated for a VMA. With over 344.1M views, the challenge exploded when we partnered with TikTok creators to attend the VMA rehearsals offering sneak peeks at the attendees and venues in their videos. 

Media

Produced by

MTV

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.