ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 12th Annual Shorty Awards

@MTV

Finalist in TikTok Presence

About this entry

MTV’s TikTok account is a must-follow with its hilarious and pop culture-centered combination of original content franchises, hashtag challenges, tentpole exclusives, MTV show clips, and strategic talent collaborations.

Why does this entry deserve to win?

From original content to capitalizing on trends to collaborating with TikTok’s top creators, MTV is always thinking about how to seamlessly weave music and pop culture into our TikTok content organically. Every day, we dive head first into the thriving internet culture and trends through social listening. What is it our audience is excited about today? We’ve seen our biggest successes by giving our followers more of what they want. When we spotted Charli D’Amelio at Jingle Ball, we asked her to show us her viral Renegade dance in a red carpet setting, which then became our most viewed TikTok of all time. With over 25.6M views and counting, it was a great combination of supporting MTV’s music initiative, capitalizing on a viral TikTok trend and showing our followers a fan favorite in a new light.

Results

MTV continues to be a cutting edge brand on the TikTok platform, growing to 3.5M followers, 26.7M overall likes, and averaging over 3M views per week. By partnering with TikTok to create custom hashtag challenges surrounding our annual tentpole events, we encouraged our followers become a part of the action. 

 

#CosplaySZN at the MTV Movie & TV Awards:

We created the #CosplaySZN, encouraging fans to share their own transformations from TikTok users into movie and TV royalty through make up, costumes or in-app visual effects. With over 130.3M views, talented TikTok users showed off their incredible cosplay skills.

 

#VMAUnlocked at the MTV Video Music Awards:

#VMAUnlocked encouraged users to use a custom special effect to show us what silly and trendy awards they would unlock if they were nominated for a VMA. With over 344.1M views, the challenge exploded when we partnered with TikTok creators to attend the VMA rehearsals offering sneak peeks at the attendees and venues in their videos. 

Media

Produced by

MTV

Links

Entry Credits