TikTok is the fastest growing content destination, especially for GenZ, which is Nickelodeon’s core audience. By posting comedic scenelifts, hashtag challenges, in-app edits and original content with talent, Nickelodeon aims to be a must follow for all GenZ users.
Nickelodeon works to stay relevant and on top of all TikTok trends by engaging in hashtag using content from Nickelodeon’s beloved shows. Nickelodeon also posts unique in-app edits using native sounds & songs that fans love.
Since joining TikTok in mid 2017, Nickelodeon has become a leading creator on the platform, growing to 4.8M followers, 86M overall likes and averaging over 6M views weekly.
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