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From the 13th Annual Shorty Awards

Flighthouse - Most Followed Brand on TikTok

Gold Honor in TikTok Presence


Flighthouse started out in 2015 when CEO Jacob Pace discovered a (now TikTok) account with 1M followers. He quickly turned that into what is now 27.5M followers and the most followed brand on the entire app. The objective was to become the MTV for Gen Z - a place where people can be updated on the latest trends and pop culture, while also being constantly entertained by original content. Flighthouse started out as a sound page where users of TikTok could find original sounds to use for their own videos. The account then pivoted into original content such as comedic videos, art and DIY. Flighthouse was doing what no other account was - consistently following and creating TikTok trends and adapting to the new landscape of social media content. The account kept growing and so did the company. Flighthouse realized there was a power to TikTok in the music industry and decided to create Flighthouse Media - the marketing arm of the company that specializes in TikTok marketing campaigns for record labels. Their objective is to continue growing in all aspects, continue to get top influencers and celebrities on the channel, and branch out into even more branded content including a future content house.

Strategy and Execution

Flighthouse is a powerhouse in the entertainment industry for Gen Z, not only creating viral content consistently but also using their skills to create successful brand campaigns and TikTok marketing cases. Their personal TikTok account has 27.5M followers and continues to secure top level influencers and celebrities. They have had Charli and Dixie D’Amelio, Lil Huddy, Addison Rae, Noah Centineo, YUNGBLUD, Blackbear, Trippie Redd, Noah Beck, LARRAY, and more on their channel. Flighthouse has their own studio where they invite influencers to come and film. Flighthouse’s creative team comes up with all of the ideas for content and leads the filming and editing processes. Their TikTok account is just one part of Flighthouse; their marketing team is always busy with campaigns such as Hollister, ELF Cosmetics, Daily Harvest and more. Major record labels use Flighthouse for targeted TikTok campaigns to increase streams for artists. They also acquired the popular podcast, “Teenager Therapy,” the largest mental health podcast for teenagers. “Teenager Therapy” has been featured in NY Times, Good Morning America and more and recently interviewed The Duke and Duchess of Sussex (Harry and Meghan). Ultimately, Flighthouse is a TikTok-first creative studio for Gen-Z -- offering the gamut for digital entertainment by creating original TikTok content, customized sounds, branded trends, a record label, a podcast, a game show, and more -- in partnership with the most popular artists and entertainers on TikTok.


Teaming up with the foam clog shoe brand, Flighthouse built on the momentum of the Crocs Shoe-Throwing challenge and introduced the official Crocs TikTok page. Flighthouse announced the #ThousandDollarCrocs challenge with Post Malone — to the tune of 95 million hashtag views in less than 2 days. They are on track to surpass $10M in revenue this year and were named a 2020 Most Innovative Company by Fast Company. They paired the hit song Sunday Best, which was released in January 2019, with a custom 2019 Rewind sound byte to create the track’s official trending audio. Users created compilations of their favorite videos and pictures from the year and used the audio to enhance their stories. Over a year after its official release, they helped double Sunday Best’s daily streams to 600k — and more-than-tripled that a month later. So far, Flighthouse has amassed 2.3 Billion likes on TikTok, over 200 Million video views per month, 7 Billion impressions across music campaigns, and 20 Billboard Hot100 Placements.


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