ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Flighthouse - Most Followed Brand on TikTok

Gold Distinction in TikTok Presence

Objective

Flighthouse started out in 2015 when CEO Jacob Pace discovered a musical.ly (now TikTok) account with 1M followers. He quickly turned that into what is now 27.5M followers and the most followed brand on the entire app. The objective was to become the MTV for Gen Z - a place where people can be updated on the latest trends and pop culture, while also being constantly entertained by original content. Flighthouse started out as a sound page where users of TikTok could find original sounds to use for their own videos. The account then pivoted into original content such as comedic videos, art and DIY. Flighthouse was doing what no other account was - consistently following and creating TikTok trends and adapting to the new landscape of social media content. The account kept growing and so did the company. Flighthouse realized there was a power to TikTok in the music industry and decided to create Flighthouse Media - the marketing arm of the company that specializes in TikTok marketing campaigns for record labels. Their objective is to continue growing in all aspects, continue to get top influencers and celebrities on the channel, and branch out into even more branded content including a future content house.

Strategy

Flighthouse is a powerhouse in the entertainment industry for Gen Z, not only creating viral content consistently but also using their skills to create successful brand campaigns and TikTok marketing cases. Their personal TikTok account has 27.5M followers and continues to secure top level influencers and celebrities. They have had Charli and Dixie D’Amelio, Lil Huddy, Addison Rae, Noah Centineo, YUNGBLUD, Blackbear, Trippie Redd, Noah Beck, LARRAY, and more on their channel. Flighthouse has their own studio where they invite influencers to come and film. Flighthouse’s creative team comes up with all of the ideas for content and leads the filming and editing processes. Their TikTok account is just one part of Flighthouse; their marketing team is always busy with campaigns such as Hollister, ELF Cosmetics, Daily Harvest and more. Major record labels use Flighthouse for targeted TikTok campaigns to increase streams for artists. They also acquired the popular podcast, “Teenager Therapy,” the largest mental health podcast for teenagers. “Teenager Therapy” has been featured in NY Times, Good Morning America and more and recently interviewed The Duke and Duchess of Sussex (Harry and Meghan). Ultimately, Flighthouse is a TikTok-first creative studio for Gen-Z -- offering the gamut for digital entertainment by creating original TikTok content, customized sounds, branded trends, a record label, a podcast, a game show, and more -- in partnership with the most popular artists and entertainers on TikTok.

Results

Teaming up with the foam clog shoe brand, Flighthouse built on the momentum of the Crocs Shoe-Throwing challenge and introduced the official Crocs TikTok page. Flighthouse announced the #ThousandDollarCrocs challenge with Post Malone — to the tune of 95 million hashtag views in less than 2 days. They are on track to surpass $10M in revenue this year and were named a 2020 Most Innovative Company by Fast Company. They paired the hit song Sunday Best, which was released in January 2019, with a custom 2019 Rewind sound byte to create the track’s official trending audio. Users created compilations of their favorite videos and pictures from the year and used the audio to enhance their stories. Over a year after its official release, they helped double Sunday Best’s daily streams to 600k — and more-than-tripled that a month later. So far, Flighthouse has amassed 2.3 Billion likes on TikTok, over 200 Million video views per month, 7 Billion impressions across music campaigns, and 20 Billboard Hot100 Placements.

Media

Video for Flighthouse - Most Followed Brand on TikTok

Produced by

Flighthouse

Links

Entry Credits