We’re sowing the seeds of sustainability by creating and sharing inspiring, purpose-driven and solution-oriented stories across social media. We use our voice on TikTok to foster optimism and a sense of personal empowerment, informing our growing and engaged community of the small steps they can take today to tackle climate change as well as big ideas, big events and big solutions that are doing the same.
Waste-Ed hit the ground running in its first year on TikTok, with an action-oriented platform-specific mission designed to inspire audiences to effect real change. From video memes to game-changing eco product swaps to yummy plant-based recipes to green living initiatives and unwrap-the-holiday campaigns, Waste-Ed optimizes its TikTok content to be as dynamic, direct, and digestible as possible: We know the future is micro, and that change only happens when you can consistently hold audience attention. There’s so much happening out there that’s changing the world for the better, and Waste-Ed’s mico-branded content program highlights some of the most exciting up-and-coming brands in the sustainability sphere that are low- and less-waste.
Waste-Ed has had meteoric success on TikTok since joining the platform in January 2020. Our page has grown by 400% since July; we’ve added 150,000 followers in the last month, an increase of 25% in 30 days. Our content gets people talking: top videos have engagement rates up to 26%. In August our host was highlighted as one of Climate Tracker’s top 5 sustainability TikTokers you should follow.
