TikTok is the fastest growing content destination, especially for GenZ, which is Nickelodeon’s core audience. Nickelodeon taps in to its archives, activating the power of nostalgia to reach the app’s growing Millenial userbase. By posting comedic scenelifts, hashtag challenges, in-app edits and original content with talent, Nickelodeon aims to be a must follow for all users.
Nickelodeon works to stay relevant and on top of all TikTok trends by engaging in hashtag using content from Nickelodeon’s beloved current and nostalgic shows. Nickelodeon also posts unique in-app edits using native sounds, trending effects & scenes that fans love. The content and engagements really speak for themselves.
Since joining TikTok in mid 2017, Nickelodeon has become a leading creator on the platform, growing to over 10M followers, 186M overall likes and averaging over 6M views weekly. Not too shabby.
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