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Special Project

Special Project
From the 13th Annual Shorty Awards

San Diego Zoo TikTok

Entered in TikTok Presence


The San Diego Zoo pounced onto TikTok to engage its diverse audience with educational and fun animal-themed videos. We create content that inspires followers to connect with wildlife and care about conserving the planet, so all life thrives. Beyond simply building brand affinity, the main objectives for launching our TikTok account were: 

  1. Become the number one Zoo or Aquarium on the platform. 
  2. Become the #1 non-profit on the platform. 
  3. Inspire the next generation of conservationists with fun, educational, shareable content that resonates with a Gen Z audience & beyond, demonstrating the vital importance of wildlife conservation. 
  4. Earn incremental revenue to fund our conservation mission.


Strategy and Execution

The San Diego Zoo's TikTok strategy catapulted its account to new heights in 2020.


In just under a year, the San Diego Zoo TikTok grew an incredible 2,148% and gained over 1.8 million followers. Our wild, fun and educational videos had 152 million views, accumulated 21 million likes, and reached over 134 million people on the platform in 2020.

And we caught the eye of the TikTok partnerships team for their #LearnOnTikTok initiative. During the educational partnership, the San Diego Zoo published 60 videos in 3 months and brought in $75,000 in revenue. Our #LearnOnTikTok videos had 15.3 million views, 3 million likes, and educated 14 million potential future conservationists.

San Diego Zoo was also recognized in TikTok's "Brands That Inspire Us" list for 2020 in not one, but two categories: top viral video from brands and most organic follower growth in the non-profit category.

Our meteoric efforts catapulted the San Diego Zoo account to the #1 spot for Zoos and Aquariums on the platform, and the best is yet to come.


Video for San Diego Zoo TikTok

Entrant Company / Organization Name

San Diego Zoo Global


Entry Credits