As a 25-year-old brand, IGN is ancient in Internet terms, but you wouldn’t know it looking at our TikTok. Long the biggest and most authoritative voice in gaming and entertainment, IGN’s goal on TikTok is the be the biggest and best, introducing our brand to a brand new audience and using their feedback to help us evolve the content we produce.
Through a combination of breaking news reporting, editorializing our favorite moments across entertainment and gaming, hitting the biggest Hollywood red carpets, celeb interviews, travel segments, gameplay demos, and more, the IGN TikTok is always unexpected, always funny, and also serving our audience of gamers and nerds who demand the very best from the biggest company there is. Our goal is variety, unpredictability, and hoping our audience laughs and learns something, sometimes at the very same time. While many of our competitors do only one thing well, IGN does everything well, and consistently produces some of the most viral content on TikTok, so much so that now TikTok wants to use our expertise to help their platform grow through strategic partnerships at some of our biggest tentpole events.
IGN currently has the biggest TikTok account in entertainment news in terms of following, views, and Likes combined. Each year has seen exponential growth, with 2022 seeing a 75% growth in annual views to 534M (over half a billion!) since 2020 and a following on the platform of 3.7M.