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From the 15th Annual Shorty Awards

Human Rights Watch TikTok

Entered in TikTok Presence


We hope to join the conversation with our own perspective and expertise to promote the ideals of human rights. Hopefully, people will be inspired to engage in the movement in their own way.

Strategy and Execution

Human Rights Watch launched a TikTok channel in 2021 on Human Rights Day (December 10th). Our goal to meet younger audiences where they're at, in the hopes of inspiring and educating them on topics they may otherwise find inaccessible. The channel features a mix of evergreen educational content, such as “What are human rights”, and responsive news pieces that take a look at what’s going on in the world right now through the lens of human rights.


We quickly discovered that younger people have an appetite to engage and learn about human rights, and that our TikTok presence doesn't have to deviate from our expertise. We don’t necessarily need to join the latest dance trend to grow an audience, we can just stay true to our own strengths. Since the Dec 2021 launch, we’ve created 91 videos for the channel, resulting in an organic growth of over 32k followers, over 3.3 million views from (Jan – July 2022), and 266.2k likes, and 25 different HRW staffers have appeared on-camera.

The short form videos follow the news agenda or trending conversations. The videos are published in our social media platforms. Our objective is to take part in the social media conversation a report news stories through a human rights lense


Entrant Company / Organization Name

Human Rights Watch


Entry Credits