THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting NEW! Data Visualization Email & Newsletter Filter/Lens Hashtag Meme, GIF, & Emojis Micro-Site Single Post or Activation User-Generated Content

Design

Animation Art Direction Brand Identity Brand Redesign Generative AI NEW! Graphic Art Images Sound & Music UX/UI Visual Effects Website/App NEW!

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance NEW! Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality Immersive Interactive Content NFTs

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Podcast

Art & Culture Podcast Branded Podcast Comedy Podcast Health & Wellness Podcast NEW! Lifestyle & Entertainment Podcast NEW! News & Politics Podcast Other Podcast Genres Podcast Mini Series Science & Technology Podcast Sports Podcast True Crime & Documentary Podcast

Single Platform

Facebook Instagram LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT NEW! Customer Experience Earned Media Employee Engagement Event & Experiential Gamification Humor Innovative Media Buying Strategy Insights & Trends Integration with Live Television LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Dance Video Documentary NEW! Featurette or Behind The Scenes Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Music Video NEW! Product Feature Video Short Form Video Stories Unboxing Video Vertical Video Video Ad Video Series

From the 15th Annual Shorty Awards TikTok

This category honors the most effective and creative use of TikTok in a marketing campaign. Describe how you best used the platform's native tools (such as Sounds) to enhance a message, build community and meet objectives.

See previous year winners and honorees here.

Winner

TikTok
winner
Chipotle Mexican Grill x Corn Kid
This summer, an interview with a 7-year old named Tariq describing his favorite food, corn, went vi…

Finalists

TikTok
finalist
gold honor
Rainbow History Class
In Australia, an estimated 4-11% of the population identifies on the LGBTIQA+ spectrum (BWI Researc…
TikTok
finalist
silver honor
Dumb Ways to Die - Global TikTok Hashtag / Brand Revival
Some ten years after the brand was initially launched, the original Dumb Ways to Die mobile game ha…
TikTok
finalist
bronze honor
CLUBCARD ACCEPTED: HOW WE GOT TIKTOK (AND THE UK) AUDITIONING TO BE THE VOICE OF TESCO VALUE
CLUBCARD ACCEPTED: HOW WE GOT TIKTOK (AND THE UK) AUDITIONING TO BE THE VOICE OF TESCO VALUE In …
TikTok
finalist
bronze honor
Launching Sesame Street on TikTok
We launched on TikTok with the goal of building cultural relevance among our adult fans—while most …
TikTok
finalist
#CirqueduSoleil TikTok Account & Livestreams
When relaunching the Cirque du Soleil TikTok account, our objective was to bridge the gaps between …
TikTok
finalist
#IYWYK: Celebrating REAL Walmart Shopper Stories on TikTok
As more and more shoppers are turning to Walmart during these inflationary times, we wanted to huma…
TikTok
finalist
#IsItMondayYet - Building Hype for a Month of Walmart Black Friday Deals
For retailers, Black Friday is one of the most competitive days of the year. It’s also a fleeting h…
TikTok
finalist
#TheTeammates: Your Career Besties
LinkedIn, the world’s largest professional network, wanted to shift the perception that it wasn't a…
TikTok
finalist
AARP TikTok Channel
How do you enhance perceptions of your brand and establish a connection with a generation that has …
TikTok
finalist
AARP TikTok: Gen X ASMR Series
How do you enhance perceptions of your brand and establish a connection with a generation that has …
TikTok
finalist
Connecting American Express’ Small Business Saturday with the Next Generation of Shoppers on TikTok
American Express created the #ShopSmall Accelerator in partnership with TikTok to build on its lega…
TikTok
finalist
audience honor
DiGiorno Made Us Do It
Did you know that Americans eat nearly 350 slices of pizza per second? And, 90% purchase pizza from…
TikTok
finalist
McDonald's Menu Hacks
Building on the momentum created with Saweetie’s personal menu hack, McDonald’s leaned into a fan t…
TikTok
finalist
The Vegans
The salad dressings category has limited vegan options and is primarily served by niche and often e…

Nominees

TikTok
#TurboTaxAlphorn Challenge
Troup was asked to extend the existing TurboTax Free brand campaign (Free, free, free...) into othe…
TikTok
Arthur is on TikTok!
In 2022, Arthur, the longest running animated children’s series in the U.S. was celebrating its 25t…
TikTok
Bomb Pop x GALE: #AFlavorForEveryYou TikTok
Going into the summer of 2022, Bomb Pop had a challenge — teens and tweens knew our iconic Red, Whi…
TikTok
Carmichael Lynch and H&R Block: A Fair Shot
On July 1, 2021, the new NCAA Name, Image, Likeness (NIL) rule change went into effect, turning col…
TikTok
Delta Air Lines x Women's History Month Employee Spotlight
Aviation has one of the widest gender gaps, meaning in most US aviation occupations women make up l…
TikTok
Disney+ TikTok
TikTok
Finding 1M TikTok Followers Through Togetherness
TikTok erupted during the pandemic. With the global population confined to homes, many took to the …
TikTok
First date with the Lenovo 2-in-1
As a longstanding branded content partner with Ziff Media Group, BrandX had already produced a high…
TikTok
How to Use a Pay Phone if You Were Born After 1997: An excruciatingly painful tutorial for Gen Z.
As America’s most reliable network dating back to the days of the once-ubiquitous pay phone, we had…
TikTok
IONIQ 5 “Evolves” EV
The automotive industry is being redefined - new EVs launch every year and OEMs are actively trying…
TikTok
If I Was a Worm
We embarked on a mission to create content for Amazon Alexa’s TikTok channel that would captivate G…
TikTok
Inner Child
Adobe tasked us with producing a relevant and engaging video on TikTok that celebrated the common t…
TikTok
Jake Gets Social
State Farm set out to reach its next generation of consumers on TikTok. Highlighting Jake from Stat…
TikTok
New Flavors & A #SplashSummerVibe
To raise awareness with its consumer target on a platform that was previously successful for the br…
TikTok
OLAPLEX Single Platform: TikTok
OLAPLEX started as a professional brand, securing love and trust with the professional styling comm…
TikTok
OTTO x Adidas Originals - Natural Born Content
OTTO — Germany’s biggest e-commerce platform — is still best known as a catalog on every granny’s c…
TikTok
Puss In Boots Tiktok
To promote DreamWorks Animation and Universal Pictures’ new film Puss in Boots: The Last Wish, the …
TikTok
Red Light Challenge
Amazon Alexa gave us a big challenge: create content for their TikTok channel that captivates Gen Z…
TikTok
What's Up Tok?
Looney Tunes has been creating animated comedy mayhem for 80 years. Two years ago, Looney Tunes …
TikTok
Yellowstone TikTok
Going into Yellowstone season 5, we were laser focused on bringing more fans and viewers into the Y…
TikTok
eos: Shaving Skincare for Anyone & Anywhere
eos was coming off an incredibly successful year in 2021. The goal of presenting a more relatable a…